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Nike to launch self-lacing ‘Back to the Future’ sneakers

Nike has finally made it official that ‘Back to the Future’ shoes, first of a kind smart shoe, are real…

October 22, 2015 21:31 IST

Nike Chairman Phil Knight writes memoir, due next spring

Finally ready to step back and reflect, Nike Chairman Phil Knight has written a memoir. The Scribner imprint of Simon…

October 5, 2015 23:55 IST

Apple FuelBand case: Partial refund offered to buyers to end lawsuit

Nike will give partial refunds or gift cards to people who bought FuelBand fitness trackers in the last 3 1/2…

July 28, 2015 12:24 IST

Twitter Brand Index: Cricket World Cup 2015 starts with a bang, brands eye blogging windfall

With the start of the Cricket World Cup, a large number of brands have begun using cricket messaging to advertise…

Updated: September 19, 2016 11:07 IST

Rising stars make Adidas more American, less soccer-mad

Adidas, still based in the small Bavarian town where it was founded, is now struggling to keep pace with fast-changing…

November 12, 2014 11:34 IST

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