Page 9 of Martech

BrandWagon Exclusive: What are customer data platforms?

According to MarketsAndMarkets, the customer data platform market size as per revenue surpassed $5.1 billion in 2023 and is anticipated…

August 14, 2024 18:30 IST

Employee experience encompasses various factors, including workplace culture, opportunities for growth, and recognition. (Image Credits: VML)

BrandWagon Exclusive: Better employee experience leads to better customer experience?

Consistency is key—leaders should act as role models because their behaviour directly influences how their teams perceive and act.

August 14, 2024 13:04 IST

While we are having too much fun chatting with AI, can it oversmart us?

Human Touch, AI Heart: How is AI redefining CX in the BFSI sector? Premium Story

As AI continues to reshape the CX in the BFSI sector, its potential to drive innovation, enhance personalization, and improve…

August 14, 2024 08:00 IST

According to Statista, marketers are putting as much as 50% of their media budget into programmatic advertising. (Image Credits: Freepik)

Trends in programmatic advertising that you should know

Unlike human creativity which can only create a set number of variations within the ad, AI technology can also tailor…

August 12, 2024 17:30 IST

Zendesk appoints Lila Tretikov to board of directors

Tretikov has a background in leading interdisciplinary teams and navigating technological changes and market disruptions

August 9, 2024 15:00 IST

BFSI, banking sector, digital transformation, background check, discrepancies, authentication, employment verification, education verification, address verifications, criminal record checks

Not child’s play: How to prevent ad fraud?

The entire US is expected to incur a loss of $173 billion to ad fraud, reveals Statista.

August 9, 2024 11:00 IST

The term refers to platforms that create closed ecosystems, limiting user access and interaction within their own environment. (Image Credits: Freepik)

Beyond the garden gates: The hurdles of walled gardens

Privacy and data security are additional challenges that arise within walled gardens.

August 9, 2024 10:00 IST

In 2023, the revenue generated by Meta Platforms amounted to roughly $134 billion, reveals a report by Statista. (Image Credits: Ideogram)

Burn a hole in your privacy? Inside Meta’s ‘Pay or Consent’ model Premium Story

From igniting the fire of data privacy in conscious users to giving the users a ‘do or die’ option to…

August 9, 2024 08:00 IST

Her duties will include identifying new business opportunities, managing client relationships, overseeing the sales budget, and providing sales forecasts.

Globale Media elevates Himani Singh to associate director of global sales

In her new role, Singh will be responsible for developing and implementing global sales strategies in line with the company’s…

August 8, 2024 19:10 IST

With 11,000 Indian creators surpassing one million subscribers, YouTube leads in both reach and watch time among ad-supported online video platforms in the country.

YouTube Shorts hits trillions of views, introduces new ad formats

In response to evolving market demands, YouTube has unveiled new ad formats for Shorts and Connected TV

August 7, 2024 18:34 IST

“Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features,” Shweta said. (Image Credits: Hakuhodo)

Hakuhodo launches Data Labs in India, announces Shweta Sharma as its CEO

From what is understood, Shweta Sharma served as the Chief Business Officer of AdGlobal360 India prior to joining Hakuhodo Data…

August 7, 2024 17:30 IST

The term was coined by John Malone, former owner, Tele-Communications Inc. (Image Credits: Freepik)

BrandWagon explainer: What is a walled garden?

The 21st century is floating in the midst of technology and media, here, a walled garden refers to a self-contained…

August 7, 2024 10:00 IST

"At Adobe, we align our AI vision with our mission to help people and companies be more creative, drive document productivity, and facilitate digital transformation." Loni said. (Image Credits: Adobe)

Adobe’s Loni Stark on ethical AI, customer experience, and the Indian market Premium Story

In conversation with BrandWagon Online, Loni Stark, vice president, strategy and product, Adobe, talks of how Adobe works towards embedding…

August 7, 2024 08:00 IST

The Information Technology (IT) Rules, which were amended in 2021, already have provisions to deal with any objectionable content on social media

Paying for news: Google & Kantar unveil what really makes Indian readers tick

67% of subscribers prioritise ‘reliable content’ when choosing to pay for news.

August 6, 2024 15:51 IST

For the third quarter of 2024, the company expects total revenue between $137 million and $139 million and adjusted EBITDA between $48 million and $50 million

Integral Ad Science posts 14% revenue growth in Q2 2024, updates annual financial forecast

The company reported total revenue of $129.0 million, a 14% increase from $113.7 million in the previous year.

August 5, 2024 18:30 IST

Profit Before Tax (PBT) surged by 52.1% to Rs. 106.6 crore, while Profit After Tax (PAT) climbed 30.8% to Rs. 86.6 crore, up from Rs. 66.2 crore in Q1 FY2024

Affle reports 27.8% revenue growth and 30.8% PAT increase in Q1 FY2025

Affle’s consolidated revenue for Q1 FY2025 reached Rs. 519.5 crore, marking a 27.8% increase from Rs. 406.6 crore in the…

August 5, 2024 11:30 IST

By 2029, the dating apps will store and analyse data of over 132.8 million Indian users, according to Statista. (Image Credits: Ideogram)

Swipe left, AI right: How AI is transforming the dating industry Premium Story

With AI infiltrating every facet of modern life, it’s no surprise that dating apps have also been transformed by this…

August 5, 2024 08:00 IST

Programmatic advertising typically starts when a consumer visits a publisher’s website.

BrandWagon Explainer: P for Programmatic advertising – what does it mean?

In 2023, the digital advertising industry across India spent around 58% of its ad budget on direct media purchases, while…

August 2, 2024 17:00 IST

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Bed bugs on flight? US family seeks $200,000 in damages from Delta and KLM

World News1 hr ago

A Virginia family is suing Delta and KLM for $200,000 after a bed bug infestation on their flight to Serbia. The lawsuit claims they were bitten and told to stay quiet by flight attendants. Delta denies responsibility, while KLM cannot comment on the allegations.

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