Page 7 of Martech

Self-service chatbots ranked as the third most popular AI use case, with 15% of participants recognising the value of these tools.

41% of contact centre experts rank AI powered sentiment analysis as the top CX solution, reveals Kapture CX survey

AI-powered sentiment analysis, routing optimisation, and self-service chatbots are transforming customer support, reveals Kapture CX survey, as businesses increasingly rely…

September 17, 2024 13:45 IST

sustainability, net-zero targets, emissions, carbon footprint, India Inc, SBTi, climate strategies, power sector

How is adtech tackling carbon impact with AI and sustainable strategies?

With increasing reliance on data centres, programmatic ad bidding, and content delivery networks (CDNs), adtech is becoming a significant contributor…

September 17, 2024 12:46 IST

This shift is reshaping data investment trends, particularly in markets like India, where traditional approaches to data management may not suffice. (Image credits: MongoDB)

MongoDB’s Sachin Chawla on navigating data modernisation and innovation Premium Story

In conversation with BrandWagon Online, Sachin Chawla, vice president, India and South Asia, MongoDB shares insights into how the company…

September 16, 2024 08:00 IST

Google introduces Confidential Matching, a privacy-first tool that enhances targeted advertising while safeguarding user data through advanced cryptography.

Google’s Privacy Sandbox adoption costs burden small ad-tech firms, industry says

The firms face greater financial risk as Privacy Sandbox’s uncertain timeline extends development costs beyond the initial $5 million to…

September 10, 2024 09:09 IST

over the next two years, I see us continuing our multi-market growth

DViO’s Sowmya Iyer on building a suit of martech solutions besides global expansion Premium Story

From AI to global strategy, Iyer outlines the company’s approach to growth and innovation in the competitive madtech landscape

September 10, 2024 08:00 IST

Both AI and GenAI can work in tandem to drive personalisation and enhance customer journey.

GenAI revolution: How marketers can personalise customer journey with GenAI

Leveraging data-driven insights for hyper-personalised marketing

September 8, 2024 14:00 IST

With these at the forefront, modern-day brands are transforming conventional approaches and reshaping how they optimise sales.

Data-driven sales: Leveraging analytics to boost sales performance and customer satisfaction

Leveraging predictive analytics and personalisation to drive sales growth and enhance customer experience

September 8, 2024 09:30 IST

What is a marketing cloud?

A marketing cloud is a platform that integrates various marketing functions into one centralised system. It typically combines tools for…

September 5, 2024 19:30 IST

From what is understood, the integration of AI into programmatic advertising is delivering tangible benefits across various industries. (Image Credits: Freepik)

AI’s role in enhancing programmatic advertising

The effectiveness of AI in programmatic advertising hinges on the tools and platforms used. Experts opine that companies are leveraging…

September 5, 2024 18:30 IST

Last month, Meta updated its WhatsApp Business policy, allowing companies in the real-money gaming segment to send promotional messages to users in India through the platform. (Image Credits: Ideogram)

Meta’s global gamble: How allowing alcohol and gambling ads might be a slippery slope Premium Story

The industry will be watching closely to see how Meta’s strategy unfolds and whether other platforms will follow suit. For…

September 5, 2024 08:00 IST

First-party cookies have gained traction as privacy regulations and consumer expectations push brands to prioritise user data that is willingly shared. (Image Credits: Freepik)

Limitations to first-party cookies, is third-party cookies a good idea?

While third-party cookies still offer advantages, will it be able to save space in the evolving data-conscious world? Or will…

September 4, 2024 18:45 IST

Nitin Gupta, founder and MD, Asymmetrique talks to BrandWagon Online. (Image Credits: Asymmetrique)

Asymmetrique’s Nitin Gupta on AI’s transformative impact on creativity and marketing

“We’re still in the early stages with AI, so while we’re seeing some impressive experiments and flashes of brilliance, it’s…

September 3, 2024 17:52 IST

Understanding and addressing these issues is key to maintaining effective communication and optimising email campaigns. (Image Credits: Freepik)

How to tackle common technical issues affecting email deliverability

One of the most common technical problems affecting email deliverability is IP blacklisting.

September 2, 2024 15:41 IST

Financial Express DIGITAL BHARAT Economy Conclave Live Updates: Unlocking the power of AI

Financial Express Digital Bharat Economy Conclave Highlights: Unlocking the power of AI

Exploring the impact of AI on India’s economic transformation at the Digital Bharat Economy Conclave

Updated: August 30, 2024 15:38 IST

It involves factors like sender reputation, email content, and spam filters. (Image Credits: Freepik)

Mastering email deliverability: Essential strategies to ensure your emails reach the inbox

Over 4.48 billion email users from across the globe, and email marketing revenue is projected to surpass $ 9.5 billion…

August 28, 2024 17:00 IST

Syniti, headquartered in the United States, has been focused on data-driven digital transformation for over 15 years

Capgemini acquires Syniti to enhance global data-led SAP transformations

The acquisition is aimed at enhancing Capgemini’s data-led solutions, particularly for large-scale SAP transformations, including the transition to SAP S/4HANA.

August 28, 2024 12:51 IST