Page 6 of Martech

Semrush’s acquisition of Third Door Media aims to strengthen resources for digital marketers with expanded content and tools.

Semrush acquires Third Door Media, expands educational offerings for marketers

Semrush enhances its marketing education portfolio by acquiring Third Door Media, publisher of Search Engine Land and MarTech.

October 17, 2024 18:56 IST

Brands in industries like retail, entertainment, and tech have particularly leaned into experiential marketing to stand out in a crowded marketplace. (Image: Freepik)

Can experiential marketing foster consumer connections?

That’s experiential marketing—brands bringing their products to life in ways that create memorable, personal moments for consumers. It’s the next…

October 15, 2024 10:39 IST

While challenges such as data quality and ethical concerns remain, it seems as if the potential benefits far outweigh the hurdles. (Image: Freepik)

Can AI supercharge Performance Marketing without crossing ethical lines?

Some key ethical considerations for using AI in marketing campaigns include data privacy and security, which require transparency in data…

October 14, 2024 10:44 IST

With $71.37 billion in ad spending forecasted to be lost to IVT in 2024, the implications of ad inefficiency stretch far beyond mere financial drains. (This is an AI generated image created with DALL-E)

Ad fraud crisis: $71.37 billion in ad spend expected to be wasted in 2024 Premium Story

As marketers pour money into campaigns that fail to connect with genuine audiences, the consequences include diminished credibility and reduced…

October 14, 2024 08:00 IST

With these at the forefront, modern-day brands are transforming conventional approaches and reshaping how they optimise sales.

Bloggger’s park: Salesman of the future Premium Story

Integration of AI tools in marketing has proved a game changer

October 9, 2024 09:09 IST

To enhance the gravity of the situation, a report by the International Association of Privacy Professionals reveals that only 20% of privacy professionals say they are confident in their organisation’s privacy law compliance. (This is an AI generated image with Ideogram)

Can emotional AI understand your feelings without compromising your privacy? Premium Story

Furthermore, as the machine may know you better than anyone else, this too can be concerning as it becomes central…

October 8, 2024 08:00 IST

The process is user-friendly - once a list is created, it appears at the top of the chat list

WhatsApp and the future of conversational commerce

Before WhatsApp became popular with businesses, it was a preferred channel among people to connect with family and friends because…

October 6, 2024 09:30 IST

Chobey highlighted the remarkable growth of India’s digital landscape, noting that the country boasts over 800 million internet users and the world’s lowest data costs.

Google India’s Roma Datta Chobey highlights AI’s role in India’s digital revolution

At the Google for India event, Roma Dutta Chobey discussed AI’s potential to drive inclusive growth, projecting an economic value…

October 3, 2024 13:14 IST

Meta plans to reroute follow requests from suspicious accounts to users' spam folders or block them altogether.

Meta and Australian banks collaborate to combat ‘celeb bait’ scam ads

Meta partners with Australian banks to remove thousands of scam ads using AI-generated celebrity images in a bid to combat…

October 2, 2024 17:03 IST

In 2024, video content is no longer just about high production values or flashy animations. (This is an AI generated image with Ideogram)

MarTech trends 2024: Cookies crumble, videos rule, and personalisation gets personal

With brands fighting for consumer attention in an increasingly crowded digital space, keeping up with MarTech trends is vital. With…

October 1, 2024 10:46 IST

Consider the reality: According to industry estimates, an average consumer is exposed to around 6,000 to 10,000 ads daily, up from approximately 1,600 just a decade prior. (This is an AI generated image with Ideogram)

Ad Fatigue: The marketing challenge that no one talks about but why? Premium Story

From the moment you go online till the end of the day, advertisements are constantly thrown on your face on…

October 1, 2024 08:00 IST

Upskilling and reskilling the workforce is important in the age of AI

Blogger’s Park: Takes two to tango

How to balance automation with creativity

September 25, 2024 10:47 IST

"In India, the merger gave us scale and put us in the top 3."

Interview: Navin Khemka, CEO, South Asia, EssenceMediacom Premium Story

‘Storytelling, targeted outreach lead AI gains’

September 25, 2024 08:29 IST

Google introduces Confidential Matching, a privacy-first tool that enhances targeted advertising while safeguarding user data through advanced cryptography.

Google’s confidential matching: balancing precision ad targeting with user privacy in a post-cookie world Premium Story

Google is trying hard to create a privacy-first ad ecosystem through Confidential Matching

September 23, 2024 08:30 IST

But what exactly is a data clean room? (This is an AI -generated image made with Ideogram)

Are data clean rooms the key to a fine balance between privacy and marketing? Premium Story

Although data clean rooms may offer a compelling alternative for marketers trying to navigate through the complexities of privacy regulations,…

September 23, 2024 08:00 IST

Using artificial intelligence to combat fraud in loyalty programs

The implementation of AI is emerging as a tool to protect such programs and help safeguard businesses and consumers in…

September 22, 2024 14:00 IST

For this campaign, the company claims to have adopted a 360-degree approach that integrates both digital and traditional channels. (Image Credits: Infloso)

Infloso’s Molly: A breakthrough AI Marketer or just a fad?

Molly’s creators tout it as a revolutionary advancement in marketing technology. By leveraging vast amounts of data, including market trends…

September 18, 2024 17:08 IST

To stay competitive in the international markets, Zoho has been focusing on regional expansion since around 2017. (Image Credits: Zoho)

Zoho’s Prashanth Krishnaswami on AI integration, privacy and emerging markets

In conversation with BrandWagon Online, Prashanth Krishnaswami, global head of strategy and thought leadership, CX, Zoho, explains the company’s strategic…

September 17, 2024 17:00 IST

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Page 6 of Martech

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