Page 5 of Martech

Google has enhanced its Chrome browser for Android

Google must sell Chrome to restore competition in online search, DOJ argues

Google has said making it divest Chrome and Android, which are built on open source code and are free, would…

November 22, 2024 11:00 IST

Kapture CX’s new voice bot integrates advanced AI to handle customer queries and outbound sales, supporting over 40 languages for global outreach.

Kapture CX unveils first multilingual voice bot for BFSI sector, promising cost savings and enhanced customer experience

Kapture CX introduces a GenAI-powered multilingual voice bot to improve customer experience and operational efficiency in the BFSI sector.

Updated: November 22, 2024 16:25 IST

Learn which AI model aligns best with your business strategy, resources, and goals.

Choosing the right AI model for your business: discriminative vs. generative Premium Story

How to choose between discriminative and generative AI for your business needs

November 20, 2024 10:23 IST

Generative AI is not only about generating images or videos, it's much more than

63% of consumers stress the importance of trust in AI, with $200 bln in sales expected this holiday season, as per Salesforce report

As AI continues to shape the future of customer service, trust and transparency have become pivotal, with billions in sales…

November 19, 2024 17:51 IST

The U.S. Department of Justice seeks a major shake-up at Google, proposing the sale of Chrome and other measures to curb alleged Big Tech monopolies.

DOJ to ask judge to force Google to sell off Chrome, Bloomberg News reports

DOJ targets Google Chrome as part of antitrust remedies, proposing bold steps to address monopolistic practices.

November 19, 2024 16:47 IST

Companies offering services like SaaS, streaming platforms, and subscription boxes are shifting their focus from mere customer acquisition to retention marketing. (Image: Freepik)

Churn no more? The guide to retention marketing Premium Story

The subscription economy thrives not on the quantity of its subscribers but on the quality of their engagement. In the…

November 19, 2024 08:00 IST

Gupshup’s revenue from operations rose 42.9% to Rs 1,618.59 crore in FY23 from Rs 1,132.18 crore in FY22.

Gupshup’s Salim Ali on transforming customer engagement and the future of digital communication Premium Story

In conversation with BrandWagon Online, Salim Ali, CMO, Gupshup, discusses the company’s vision for conversational marketing, its use of AI…

November 12, 2024 08:00 IST

While the festive season brings an influx of new customers, the true value lies in retention.

How brands are turning to ad tech for customer retention

Also acquiring a new customer is almost 4-16X more expensive as compared to re-engaging an existing customer and it also…

November 10, 2024 14:25 IST

The anatomy of an ad campaign Premium Story

s brands spend billions globally on digital advertising, the question remains: what makes an ad campaign truly successful?

November 7, 2024 08:00 IST

With fresh funding from Inflection Point Ventures, COOX aims to scale up operations, double its city reach, and integrate AI for seamless home service experiences.

COOX raises $125K in seed round led by Inflection Point Ventures for expansion

COOX aims to expand its platform for on-demand home and event services with new funding to reach 40 cities and…

October 28, 2024 13:17 IST

Data-driven fitness takes training to new heights, helping athletes and individuals alike maximise potential with precision and science-backed insights.

Unlocking the power of data science and analytics to elevate athletic performance

Data-driven fitness takes training to new heights, helping athletes and individuals alike maximize potential with precision and science-backed insights.

October 26, 2024 09:45 IST

As businesses increasingly rely on these automated systems, the question arises: Are bots an asset or a liability for digital marketing? (This is an AI generated image with Ideogram)

The Bot-tom line: The real cost of digital fraud Premium Story

From handling customer service inquiries to streamlining data collection, bots offer marketers new ways to automate repetitive tasks and optimise…

October 25, 2024 08:00 IST

It is believed that automated systems and bots also play a significant role, especially during peak seasons.

Brands rev up CX and tech for festive customer engagement bonanza!

As the festive season kicks into high gear, brands are prioritising customer experience (CX) and leveraging technology to navigate the…

October 24, 2024 16:49 IST

Furthermore, video podcasts are also gaining traction, with Gen Z increasing their consumption by 58% in the first five months of 2024.

New playlist for advertisers: Spotify and The Trade Desk sync up on ad exchange

. According to Axios, the platform will allow Spotify to improve ad spending efficiency for larger brands and increase revenue…

October 24, 2024 12:29 IST

Is the consent cookie crumbling under Indian ignorance?

Only 16% of Indian Consumers understand the intricacies of the DPDP Act (Digital Personal Data Protection Act), and an even…

October 23, 2024 14:49 IST

Blogger’s Park: When tech meets entertainment Premium Story

The boundaries between narrative and viewer are blurring

October 23, 2024 08:46 IST

Is hyper-personalisation the future of customer experience or a potential pitfall? Premium Story

At what point does hyper-personalisation shift from enhancing the customer journey to eroding trust and alienating consumers? Is there a…

October 21, 2024 08:00 IST

The report draws insights from over 70 senior leaders and decision-makers in enterprise financial service organisations

Optimising audience acquisition through marketing automation and database building

Marketing automation and data-driven strategies are key to effective audience acquisition and sustained business growth.

Updated: October 21, 2024 11:56 IST

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US shutdown delays India Inc’s deals and buybacks

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The US government shutdown is causing delays and disruptions for Indian companies with American exposure, leading to limited staff at agencies like the SEC and CFIUS. This has resulted in procedural holdups for cross-border actions, including Infosys’ Rs 18,000-crore share buyback. While experts do not believe it will derail the process, there is a possibility of further delays.

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