Page 3 of Martech

Perplexity comes after Siri, Alexa with own personal AI assistant: Details

GenAI is bringing a revolution in the field of data analysis. AI tools are able to predict market behaviour, spot…

January 22, 2025 09:44 IST

Rupee, Express Mobility, domestic carmakers, auto, Mercedes-Benz, BMW, Audi, Volvo, Maruti Suzuki, Bajaj Auto

72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report

Meta and FADA’s report highlights the growing influence of digital platforms in India’s automotive market, with 72% of car buyers…

January 21, 2025 16:11 IST

This year, global spending in search is set to surpass $220 billion, with Google maintaining its dominance over the market.

Global ad spend crosses $1 trillion: Report

Since 2014, the growth rate of advertising expenditure has outpaced global economic output by 2.8 times, the report added.

January 20, 2025 14:58 IST

As we step into 2025, it’s evident that clinging to outdated marketing technologies and strategies is like wearing bell bottoms to a tech conference—fashionable once, but now a glaring faux pas. (AI Image)

Outdated martech practices to ditch: Say goodbye to cookies, static data, and spammy messaging

Here’s a closer look at three outdated martech practices that need to be ditched and how industry leaders suggest moving…

January 16, 2025 11:00 IST

Netcore Cloud is a global martech company specialising in customer engagement and communication solutions.

Netcore Cloud’s Siddharth Gopalkrishnan on AI innovation, global growth strategy, and the future of martech Premium Story

In conversation with BrandWagon Online, Siddharth Gopalkrishnan, COO, Netcore Cloud talks on the company’s growth strategies, focusing on AI-driven innovations…

Updated: January 16, 2025 13:07 IST

AI, as highlighted in the report, is at the forefront of RMN innovation. It allows for next-generation ad automation and personalisation, using real-time behavioural and transactional data to customise content at scale.

Retail Media 2025: The big leap or a bandwagon?

The report claims that onsite RMNs could achieve gross margins as high as 70%, making them a potentially high-reward venture…

Updated: January 14, 2025 13:00 IST

Despite its rapid growth, the sector faces challenges. Integrating various MarTech tools into existing business systems remains a hurdle, often leading to inefficiencies.

Top trends that will impact Martech in 2025 Premium Story

Here’s a deep dive into the trends, traps, and triumphs that will shape the Martech landscape this year.

January 9, 2025 08:00 IST

Simplify Your Bills: How Auto Payments work and how to use them wisely

2024: Glance’s key engagement trends and insights

Gaming content saw growth, with Japan leading in average gaming time.

January 7, 2025 16:57 IST

Transparent, contextually relevant personalisation will be crucial for building trust with customers.

AI, personalisation, and customer retention will redefine marketing in 2025, reveals CleverTap

The report outlines several key trends that will shape the marketing and customer engagement landscape in the coming year.

January 7, 2025 14:28 IST

In his role as CEO of Southeast Asia since May 2023, Shekhar was responsible for overseeing GroupM’s growing presence in a region that has seen increasing competition and a fast-evolving digital landscape

GroupM Southeast Asia faces leadership shift as Himanshu Shekhar steps down

Shekhar’s departure, following a 25-year career, aligns with a broader restructuring of leadership within GroupM’s Asia-Pacific operations.

January 7, 2025 12:45 IST

Why 2025 will be the year of hyperlocal

In recent years, the Indian consumer landscape has undergone a remarkable transformation, powered by deep mobile and internet penetration.

Updated: January 7, 2025 12:58 IST

Jackelyn Keller steps in as Comscore's new CMO, driving strategic initiatives in media measurement and advertising technology.

Comscore appoints Jackelyn Keller as chief marketing officer

Keller officially assumes the role at a critical juncture as Comscore navigates shifts in media consumption and measurement.

January 3, 2025 15:35 IST

It all starts innocuously enough. You visit a website, perhaps eyeing those sleek sneakers. Unbeknownst to you, that site plants a tiny data file in your browser called a cookie.

Why do ads follow you online?

Welcome to the world of behavioural retargeting, where your online actions are the breadcrumbs leading advertisers straight to you.

January 3, 2025 12:00 IST

In this interview, he speaks to Sudhir Chowdhary on how this next-gen technology is redefining the role of marketers.

Infosys’ Satish HC on how AI is redefining marketing strategies and boosting ROI Premium Story

“The key lies in treating AI as more than just a tool — but as a strategic asset,” says Satish…

January 1, 2025 09:15 IST

During festive times like Diwali, Christmas, Rakhi, or Mother’s Day, CRM systems become especially valuable for retailers aiming to personalise recommendations.

Leveraging CRM and predictive analytics for inventory management in retail

Predictive analytics has quickly emerged as an indispensable asset in inventory management by tapping various data points–from sales history, customer…

December 31, 2024 15:15 IST

Mahesh Narayanan quits Netcore Cloud

The development has been confirmed by sources who spoke on the condition of anonymity.

December 31, 2024 11:15 IST

This is why neuromarketing is not about control at all: it is about connection.

The why, what, and how of leveraging neuromarketing for sustainable growth

The growing adoption of neuromarketing is reflected in the rising global investments in marketing.

December 28, 2024 09:52 IST

AI-powered robotic systems facilitate precise assembly and quality inspection tasks

Blogger’s Park: Road to relevance Premium Story

How to craft a brand strategy that stands the test of time

Updated: December 26, 2024 10:34 IST

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Twist in Maharashtra doctor suicide case: Kin of arrested techie say ‘she harassed him’

India News23 min ago

A doctor’s suicide in Maharashtra has sparked controversy as she accused two men of rape and mental harassment in her suicide note. However, one of the accused’s family claims the doctor had been harassing him and proposed marriage. Police found evidence of the doctor’s stress and pressure in chats and call recordings. The accused has been sent to police custody for four days.

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