Page 14 of Martech

Programmatic advertising typically starts when a consumer visits a publisher’s website.

Upward and onward! Why programmatic advertising and direct media buying can coexist? Premium Story

As per the market research platform Statista, in 2022, the digital advertising industry across India spent around 58% of its…

March 6, 2024 08:15 IST

The advent of tokenisation will allow all essential customer information to be retained inside a digital token with real-world benefits

Trends to look forward to in impact Martech

Regularisation and gamification incentives have invited a plethora of tech extensions to the systems in MarTech to carry forth the…

March 3, 2024 14:00 IST

It is believed that the immediate and tangible benefit of cashback rewards resonates strongly, offering clear value in a competitive market saturated with choices

No harm in a little extra! Say cashback apps as consumers make a dash for it Premium Story

The global cashback apps market was valued at $3,373.2 million in 2022 and is projected to reach $6,141.0 million by…

March 1, 2024 07:40 IST

Sinch India appoints Sunder Madakshira as head of marketing

Madakshira will lead Sinch’s marketing strategies to drive organic business growth

February 29, 2024 17:40 IST

Furthermore, 'Know What’s Real' encourages individuals to exercise caution when encountering suspicious or inaccurate information by advocating for verification through reputable fact-checking organisations accessible via WhatsApp Channels

Meta launches ‘Know What’s Real’ campaign to create awareness against the spread of misinformation

Central to the campaign is the promotion of digital best practices and the highlighting of existing safety features available on…

Updated: February 28, 2024 16:54 IST

65% of Indian viewers prefer Connected TV over linear platforms, reveals VDO.AI’s report

the number of CTV users escalating from 5 million in 2020 to a projected 40 million by 2025.

February 28, 2024 12:45 IST

The partnership will enable Zoomcar to craft personalised campaigns, conduct A/B testing, and optimise omni-channel experiencesThe partnership will enable Zoomcar to craft personalised campaigns, conduct A/B testing, and optimise omni-channel experiences

Zoomcar partners with CleverTap to drive customer engagement

Through real-time insights, Zoomcar will be able to accurately understand user behaviors and preferences, ultimately facilitating targeted marketing efforts.

February 27, 2024 16:05 IST

Even though consumers spend less than half (48%) of their digital media time on walled gardens, marketers in India are investing 5.5 times more ad spend in these closed ecosystems. In contrast, the open Internet, which captures 52% of consumer time, receives only 15% of the nation's ad budgets

Behind closed doors! How walled gardens control the digital marketing world? Premium Story

As per the market research platform Statista, in 2022, the share of the world’s largest walled gardens – Alphabet, Amazon,…

Updated: February 27, 2024 11:08 IST

Key features of Sinch Trust include transparent messaging, which provides actionable insights into SMS delivery reports

Sinch unveils ‘Sinch Trust’ for transparent business communication

Sinch Trust addresses these critical needs in the Indian SMS market by offering much-needed transparency and reliability

February 26, 2024 17:30 IST

It is important to find the right tools to select, basis audience interests and behaviour rather than only “follower/ influencer demographics”

Why modern marketers must embrace AI for creativity, real-time personalisation, and growth

Research shows that nearly 9 in 10 (89%) marketers witness a positive ROI on personalised campaigns

February 24, 2024 09:45 IST

SixthSense takes a proactive and predictive approach, leveraging AI capabilities to anticipate potential issues before they occur

Rakuten India’s Amit Srivastava on the company providing full-stack observability solutions besides investing in the semantic search ecosystem Premium Story

Rakuten India’s revenue from operations increased by 18.08% to Rs 737.50 crore in FY23 from Rs 624.56 crore in FY22

Updated: February 23, 2024 08:32 IST

Guha talks about building a better Internet for all as he leads the privacy partnerships for web and mobile apps across the region

Google’s Kunal Guha on the goal of the Privacy Sandbox to offer a new approach to digital advertising Premium Story

The Privacy Sandbox APIs have been designed, developed and implemented with regulatory oversight and input from the CMA and the…

February 19, 2024 08:17 IST

In her new role as senior business director, she will be in charge of harnessing iCubesWire’s advanced ad-tech mobile marketing platform

iCubesWire appoints Nivedita Dwivedi as the senior business director

Nivedita brings over 10 years of experience in the ad-tech sector

February 14, 2024 15:30 IST

Exotel stands out in the market because, unlike its competitors who may specialise in one area, we offer a comprehensive suite of solutions covering CPaaS, contact centre software, and conversational AI

Exotel’s Udit Agarwal on the company raising $100 million besides implementing AI voice chats for customer conversations Premium Story

70-75% of our revenues come from the Indian market, while 20-25% of our revenues come from international markets

February 14, 2024 08:20 IST

The gaming industry is a hotbed of innovation and creativity

The compelling case for Indian marketers to embrace experiential marketing with immersive VR technologies

Marketers face the constant challenge of building a personal connection with the audience

February 11, 2024 14:00 IST

Global spending on short-form video ads increased twentyfold in the last five years and is estimated to grow by $11 billion annually, reaching $145.8 billion by 2028

Stayin Alive! How short format videos have become viewers’ as well as advertisers’ delight Premium Story

The idea of delivering short-form advertisements, which aligns with the consumer trend of consuming content, opens up many opportunities and…

February 9, 2024 08:20 IST

Advertisers now have access to AI-driven Classification, which measures adjacent posts to an advertiser’s campaign using Multimedia Technology for frame-by-frame analysis

IAS expands AI-driven brand safety and suitability measurement to Meta

IAS’s expansion with Meta for post-bid Brand Safety and Suitability Measurement aims to provide advertisers with increased transparency

Updated: February 6, 2024 12:08 IST

As for expansion strategy, we recently entered the Saudi Arabia and South Korean markets, and we're focusing on gaining more market share in each market

AnyMind Group’s Otohiko Kozutsumi on the company’s entry in India besides establishing itself as a full-funnel service company Premium Story

We acquired POKKT in 2020, which is a mobile gaming advertising platform, particularly with a strong user base in India…

February 6, 2024 08:02 IST

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October collections defy GST rationalisation fears: SBI report

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