Page 13 of Martech

The new AI tool is also expected to help users add or remove objects using text prompts

Adobe introduces advances in customer data management and personalisation

Adobe is partnering with NBCUniversal as the first publisher to allow brands to discover and reach audiences with the media…

March 29, 2024 13:00 IST

Adobe, Microsoft, Adobe partners with Microsoft, Adobe and Microsoft,

Adobe and Microsoft partner to bring new generative AI capabilities to marketers as they work in Microsoft 365 applications

According to a recent survey by Microsoft, 43% of marketing and communications professionals find switching between digital applications disruptive to…

March 27, 2024 12:40 IST

Every customer that experiences slow load time is a missed opportunity for revenue generation

Understanding customer pain points: Building reliability in Indian ecommerce

Retailers in India must understand these customer pain points and adjust their technology offerings to provide digital experiences that will…

March 25, 2024 16:00 IST

As generative AI continues to evolve, India's digital engagement model is poised for a significant transformation (Image: PR Handout)

Embarking on the future: Navigating the course of modern advertising

One of the key developments in the advertising space will be the adaptation to addressability changes.

March 23, 2024 10:04 IST

CommerceTech emerges as a strategic growth driver, resonating with 95% of respondents, reflecting its broader applicability beyond just the e-commerce sector.

65% of brands increasing MarTech spending, reveals Mirum India and VML report

Brand loyalty and brand building emerge as top objectives for MarTech utilisation, aligning with marketing leaders’ key performance indicators

March 22, 2024 17:30 IST

‘‘Our approach relies heavily on data science algorithms and AI technologies to process vast amounts of data from billions of devices and users,’’ Kedia explained

Affle’s Vipul Kedia on the company’s AI-powered advertising strategies, besides transforming ads into recommendations Premium Story

The company posted a 29.04% increase in revenue from operations from Rs 1153.331 crore in FY22 to Rs 1488.28 crore…

March 22, 2024 08:15 IST

Persona.Flow is an expansion of the existing Monks.Flow service, designed to address a unique need within enterprise AI workflows

Media.Monks launches AI-powered consumer insight solution Persona.Flow

Persona.Flow negates the need for the weeks of planning and deliberation that are commonly associated with building consumer intelligence

March 19, 2024 15:15 IST

Apocalypse or Opportunity: How has third-party cookie deprecation compelled publishers to revisit business models? Premium Story

According to industry estimates Google, Meta, Amazon account for 60-70% of the digital advertising revenue with the rest remaining with…

March 18, 2024 08:15 IST

Rather than relying on granular user data, contextual advertising focuses on the content surrounding the ad placement.

The dynamics of the shifting advertising landscape and the rise of full-funnel strategies in-app marketing

Marketers must adapt to this new reality by embracing privacy-focused solutions as well understand the dynamics and integrate these strategies…

March 17, 2024 09:50 IST

Navigating the future: Top three AI-driven marketing trends

Amidst the backdrop of the AI in Marketing market projected to surge from $15.84 billion in 2021 to an estimated…

March 16, 2024 13:25 IST

While there is optimism about Gen AI's potential, a significant gap exists between aspirations and reality (Photo: Freepik)

Golden Data! How Gen AI is evolving the martech stack? Premium Story

As Generative AI and martech stack further evolves over the next few years, a large degree of automation of customer…

March 15, 2024 08:11 IST

lobale Media will be working closely with Rooter to cultivate and nurture a business pipeline, directing at achieving its objectives through the partnership.

Globale Media partners with Rooter to elevate its branding business

As part of this strategic alliance, Globale Media will leverage Rooter’s in-built inventory across its branding business present across various…

March 12, 2024 14:00 IST

Ayatiworks aims to revolutionise e-commerce and in-store experiences, offering unparalleled efficiency and consumer engagement.

Ayatiworks introduces genAI ‘Ayati intelligence’ for retail sector

The AI has been designed to transform the retail landscape in India

March 12, 2024 10:03 IST

The shift from third-party cookies is happening, and mechanisms such as ITP and IDFA have been introduced by Apple indicating the industry's seriousness about this transition

With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer? Premium Story

Globally, user adoption of ad blocking grew 11% between Q4, 2021, and Q2, 2023, to reach a total of 912…

March 12, 2024 08:15 IST

It is important to find the right tools to select, basis audience interests and behaviour rather than only “follower/ influencer demographics”

Data-driven strategies: Leveraging analytics for effective influencer marketing

Collaborating with influencers injects authenticity and a personal touch into advertisements, a feature often lacking in generic digital Ads

March 9, 2024 14:00 IST

Among the respondents, 35.8% represent Direct-to-Consumer (D2C) and E-Commerce brands, indicating a strong focus on customer retention strategies within these sectors.

Diversifying lead generation channels and measuring success

Every channel presents different chances for companies to interact with their target market and get insightful information for the next…

March 9, 2024 09:52 IST

SDG goals, digital technologies, ESG, social impact, carbon emissions, greenhouse gases, Employee welfare, governance, GenAI

Blogger’s Park

Can data science make supply chains sustainable?

Updated: March 8, 2024 08:57 IST

Analysis conducted by IAS across over 40 global agencies and brands revealed that traffic served on sites classified as non-MFA had a conversion rate of more than 278% better than traffic served on MFA sites.

IAS expands solution for programmatic advertising

IAS utilises advanced machine learning technology and additional signals integrated into its core platform to intelligently identify MFA and Ad…

March 6, 2024 12:30 IST

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Page 13 of Martech

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