Page 12 of Martech

Meta has begun rolling out these updated generative AI features, aiming for global availability by year-end.

Meta introduces enhanced AI features for advertisers, including full image and text generation capabilities

Meta is testing the ability for generated text to reflect brands’ voice and tone, highlighting key selling points based on…

May 8, 2024 12:50 IST

DSPs gained widespread popularity in 2007 when the advertising industry witnessed a shift towards RTB (real-time bidding)

The future of in-house DSPs : trends and predictions

Traditional advertising methods entailed ad buyers manually reaching out to individual publishers and other ad space providers and negotiating the…

May 5, 2024 09:45 IST

As per the company, it automates compliance monitoring, reviews ads within minutes, and helps advertisers save time and resources while ensuring adherence to guidelines.

BFSI sector directed 70% of its ad volume to CTV, reveals mFilterIt report

The report revealed that the Services and FMCG categories led in ad traction during the initial IPL season half

April 24, 2024 18:20 IST

, IAS expands its portfolio of MRC-accredited metrics to include SIVT filtration of CTV video viewable impressions.

Integral Ad Science receives MRC accreditation for CTV SIVT filtration

The full scope of the accreditation covers IAS’s SIVT filtration and reporting in CTV environments as applied to video impressions,…

April 24, 2024 14:30 IST

The identity solution allows advertisers to deliver targeted content by aligning first-party data with audience information within Times Internet’s authenticated logged-in dataset

Times Internet adopts UID2 for targeted advertising amidst cookie deprecation

In response to the deprecation of third-party cookies, publishers are embracing privacy-conscious approaches to navigate the evolving advertising landscape

April 24, 2024 13:08 IST

RUNO has recorded a robust growth trajectory, achieving 30% growth quarter-on-quarter in the last 8 quarters

Call management CRM Runo raises $1.5 million in pre Series A led by Unicorn India Ventures and Callapina Capital

Founded in 2019 by Rajsekhar Pattnaik and Venkata Sai Vamsi Penupothu, RUNO is designed to streamline sales and outbound calling…

April 22, 2024 11:34 IST

Meta announced that Horizon OS, its VR OS, will work on devices other than the Quest

Meta, others should give users free option without targeted ads, EU privacy watchdog says

The U.S. tech giant launched the no-ads subscription service for Facebook and Instagram in Europe last November

April 18, 2024 09:37 IST

This method is expected to be a part of YouTube's ongoing efforts to combat ad-blocking tools

YouTube issues warning against ad-blocking apps; encourages users to opt for Premium

YouTube relies on advertising as its main source of revenue while features such as Super Chat, channel memberships and merchandise…

April 17, 2024 15:09 IST

The campaign has been produced by Ryde Productions

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

The AI-generated ads are crafted to capture the essence of friendship and love for watching a cricket match together and…

April 15, 2024 17:00 IST

The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory

Roblox taps ad-tech firm PubMatic to boost sales of video ads

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetise its platform

Updated: April 11, 2024 12:34 IST

A typical YouTube campaign generates billions of data combinations that are impossible for any human to manually review

DoubleVerify’s Scibids AI elevates Sensodyne’s brand impact and efficiency on YouTube

The collaboration between DV and Haleon on Sensodyne underscores the transformative power of AI-driven solutions in optimising digital advertising campaigns…

April 9, 2024 13:30 IST

Google cloud announced the partnership with Mistral AI

Google’s contemplated mega deal would prompt new fight with regulators

Reuters reported last week that Google was mulling an offer for HubSpot, which has a market value of $34 billion

April 9, 2024 09:13 IST

For platforms such as WhatsApp, we've developed our inbox system where our customers can manage and respond to conversations

CleverTap’s Sunil Thomas on the company’s plans to return to profitability before the end of FY25 and the recent acquisition of Leanplum Premium Story

The company recorded a 46% increase in revenue from operations to Rs 405.1 crore in FY23 from Rs 276.93 crore…

April 8, 2024 08:00 IST

By 2026, 25% of people will be present in the metaverse to avail entertainment and shopping services for roughly an hour per day, which is considered a statistic backing the potential of e-commerce in the metaverse, as per Gartner

Virtual Voyage! To what extent has the metaverse been able to solve the puzzle of advertising for brands? Premium Story

The Metaverse market is projected to reach a value of $2.1 billion in 2024, as per data from market research…

Updated: April 5, 2024 15:17 IST

Additionally, ProjectX will actively promote mFilterIt’s innovative suite of tools and services to brands in the MENA region with whom it works.

ProjectX collaborates with mFilterIt to enhance customer experience

Through this collaboration, ProjectX will leverage mFilterIt’s tech capabilities to innovate comprehensive ad tech solutions that safeguard the digital landscape…

April 4, 2024 10:35 IST

Google may be planning a return to the market for augmented and virtual reality

Google to destroy browsing data to settle consumer privacy lawsuit

Users alleged that Google’s analytics, cookies and apps let the Alphabet, open new tab unit improperly track people who set…

April 2, 2024 09:00 IST

Clean sweep for connected TV

This segment will hog over 40% of digital ad spends this IPL season

April 1, 2024 08:26 IST

The compelling case for Indian marketers to embrace experiential marketing with immersive VR technologies

Tracking and measuring the outcomes of a campaign is one of the benefits of digital marketing. It is possible to…

March 31, 2024 12:00 IST

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ED’s Rs 7,500-cr blow to Anil Ambani group

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The ED has attached properties worth Rs 7,545 crore, including land in Dhirubhai Ambani Knowledge City, Delhi, and Mumbai, as part of a money-laundering probe against Reliance Group. Evidence of fraudulent diversion of public funds, including loans of Rs 40,000 crore from Indian banks, has also been found. Anil Ambani is under investigation.

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