Page 11 of Martech

The report draws insights from over 70 senior leaders and decision-makers in enterprise financial service organisations

Consolidating martech stacks; the key to high ROI for organisations Premium Story

The process can lead to a 20-40% rise in marketing ROI, on account of its ability to correlate martech stacks…

June 25, 2024 08:00 IST

As per the company, it automates compliance monitoring, reviews ads within minutes, and helps advertisers save time and resources while ensuring adherence to guidelines.

mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate

The company claims that by leveraging TickR, advertisers can safeguard their brand reputation, optimise creative performance for better results, and…

June 21, 2024 18:30 IST

AI and ML: Catalysing a new era in retail and e-commerce

Explore how AI and ML are revolutionising Indian retail and e-commerce, from enhancing customer experiences to transforming supply chains and…

June 16, 2024 12:30 IST

With the declining third-party cookies, the data that brands collect directly from their customers becomes even more valuable

Blogger’s Park: Context is king

Transparency and consent are no longer optional for marketers

June 12, 2024 09:07 IST

Revidd is an AI-driven video streaming solution company

Revidd launches AI FAST channel solutions for broadcasters in 14 countries

Reportedly, Revidd offers viewing experiences with AI-driven recommendations and personalised content delivery.

June 11, 2024 15:37 IST

88% of Indian consumers abandon purchases due to information overload, reveals Accenture report

The report emphasises the urgent need for brands to utilise generative AI (gen AI) to reduce decision-making ‘noise’ and enhance…

June 10, 2024 14:10 IST

Design skills are now considered essential across various roles in the workplace

89% of Indian business leaders embrace AI for visual content creation, reports Canva

In India, nearly three-quarters of business leaders reported that visual communication tools have boosted business performance, aiding in content creation,…

June 10, 2024 11:58 IST

The solution also incorporates a range of customised, action, and reply buttons to boost message engagement rates, and tracks message delivery and customer engagement

Infobip introduces RCS Business Messaging Solution for telcos and enterprises

The benefits of Infobip’s RCS Business Messaging Solution for telecoms include branded and verified sender features that ensure messages are…

May 31, 2024 14:57 IST

Automation removes human error from the process, leading to consistently accurate test execution and reliable results.

Blogger’s Park: Winner takes all

Use agile tools to enhance software quality

May 29, 2024 08:30 IST

The company's marketing strategy involves a combination of direct engagement and partnerships with industry-leading companies, leveraging joint GTM initiatives and product integrations to reach new clients and markets.

Whilter.AI outlines expansion plans and future market targets

According to Whilter.AI, it has collaborated with prominent brands across industries, resulting in notable engagement rate improvements and conversions.

May 28, 2024 16:30 IST

The ad campaigns that use the DCO algorithm have a CTR average of 150% higher than campaigns without the algorithm

Dynamic creative optimisation: Leveraging machine learning for tailored ad content

One of the distinct advantages of dynamic creative optimisation is that it can create ad experiences tailored to the individual

May 24, 2024 18:00 IST

Through this partnership, Escape Velocity clients will have access to Flashtalking's tech platform services in India.

Escape Velocity announces partnership with Flashtalking by Mediaocean in India

The collaboration with Flashtalking in India aims to enhance the advertising environment for more than 900 advertisers in the region,…

May 24, 2024 12:00 IST

The teledensity in India stood at 84.88% as broadband subscriptions increased to 788.77 million, and the overall subscriber base stood at 1.16 billion, as of April 2022

Amdocs’ Gil Rosen on campaigns for India, collaborations, partnerships and future plans Premium Story

The telecom market in India is valued at $48.61 billion and is expected to grow to $76.16 billion at a…

Updated: May 20, 2024 11:58 IST

BrandWagon MarTech Summit & Awards 2024 Highlights: Changing times, changing minds – New Outlook for faster and better ROI

BrandWagon MarTech Summit & Awards 2024 Highlights

Updated: May 20, 2024 16:25 IST

We began transitioning organisationally last year, and this year, we're concentrating on healthcare, BFSI (banking and financial services), automotive, retail, and e-commerce, both globally and within India

Infobip’s Ben Lewis on the company’s CPaaS X offering, market differentiators, and future growth plans Premium Story

The company’s revenue from operations declined six percent to Rs 369.6 crore in FY23 from Rs 393.18 crore in FY22,…

May 13, 2024 08:00 IST

The role of customer journey mapping in personalisation

A typical customer journey involves various stages like awareness, consideration, decision-making, advocacy and retention.

May 11, 2024 14:01 IST

Large Language Models (LLMs) can be quite complicated and need powerful computational resources

Beyond conversational chatbots: Why Indian retailers need AI Agents to improve CX

With the rise in e-commerce, customer support, across multiple channels like phone, email and social media has become crucial for…

May 11, 2024 09:45 IST

The report notes a growing trend among advertisers in India towards audience-led programmatic advertising on the open internet, moving away from the convenience of walled gardens like search and social media

Advertisers on OTT or CTV are perceived as 33% more premium compared to video ads on walled gardens, reveals The Trade Desk report

Consumers are 17% more likely to purchase products advertised on news or websites compared to ads on social media.

Updated: May 8, 2024 15:49 IST

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