Page 10 of Martech

Criteo is actively testing the Privacy Sandbox.

Criteo reports 14% revenue growth in Q2 2024, expands network and ad solutions

The shift to non-retargeting solutions now constitutes 52% of Criteo’s business.

August 2, 2024 15:00 IST

Facebook parent Meta sees strong global ad sales while keeping AI costs in check

Shares of the company were up 6.8% after the bell.

August 1, 2024 09:10 IST

A balancing act?

Experts weigh in on Google’s move to retain third-party cookies in Chrome

July 29, 2024 08:24 IST

AI has the potential to revolutionise customer service, with AI-infused chatbots and virtual assistants becoming integral to customer service strategies.

The rise of AI-as-a-Service: How businesses can leverage technology for a competitive edge

Among the numerous AI applications, one concept emerges as an extremely compelling model: AI-as-a-Service (AIaaS).

July 28, 2024 16:00 IST

Will Google bring out another innovation or will they again roll out a weapon to kill third party cookies, only time will tell… (Image Credits: Ideogram)

Google bowls a googly: Are third party cookies back in action? Premium Story

With Google’s decision to keep third-party cookies in play, martech companies now face substantial financial losses from their investments, as…

July 25, 2024 08:00 IST

Currently, Norrington serves on the boards of Colgate-Palmolive, Hubspot, and Asana

Gupshup appoints Lorrie Norrington to board of directors

Norrington brings over 40 years of experience in scaling technology and internet businesses.

July 24, 2024 13:00 IST

Google has enhanced its Chrome browser for Android

Google revamps Privacy Sandbox, user choice takes centre stage in Chrome

Instead of deprecating third-party cookies, Google proposes a system where users can make and adjust their privacy choices across their…

July 23, 2024 10:30 IST

“I started driving a cab in 2016, and in 2018 I added these services, to ensure that whoever boards the cab, has a good experience,” Quadeer told BrandWagon Online.

BrandWagon Exclusive: How a cab driver redefined customer experience?

As per IMARC, a market research firm, the global marketing technology (MarTech) market size reached $ 413.6 Billion in 2023.

July 19, 2024 17:00 IST

The company in 2012, had introduced everyman Madurai native Murthy (played by South Indian television actor DV Vivek),

How Voltas rode the Connected TV wave this General Election

The home appliances company in partnership with Havas Media India and MiQ created a multi-lingual campaign

Updated: July 15, 2024 17:57 IST

A report by ANA reveals that the adverse impact of ad fraud will amount to a financial loss of anywhere between $88 billion to $172 billion over five years, globally. (Image credits: Canva)

How artificial intelligence is the ‘Judwaa’ twins of ad fraud Premium Story

AI powered scams vs. AI protection from scams, a waging war takes over the digital ad market

July 12, 2024 08:00 IST

Vidyut Tech rebrands to Vidyut, new logo and expansion of services follow

From what is understood, the company has also unveiled its new tagline, ‘EV now on your terms’

July 10, 2024 14:30 IST

Facebook and Instagram are also being investigated for potential breaches of EU online content rules relating to child safety, which could lead to hefty fines, the EC said on May 16.

European regulators crack down on Big Tech

The European Commission (EC) has asked Amazon to provide detailed information by July 26 on the measures the U.S. e-commerce…

July 6, 2024 14:00 IST

Additionally, the company plans to open a new studio in Abu Dhabi, enhancing content creation and technological capabilities in the region.

Prime Focus subsidiary raises $200 mn at $2 bn valuation

The group will fully activate its technology division, Brahma, which is developing a comprehensive AI-powered, photo-real CGI creator.

July 3, 2024 08:22 IST

Meta’s pay or consent model in crosshairs for breaching EU tech rules

The tech giant launched the no-ads subscription service for Facebook and Instagram in Europe last November, saying users who consent…

July 1, 2024 18:37 IST

Adobe launches AI-powered content hub for creative asset management

Content Hub allows brands to streamline the use of creative assets across their organisation and with external partners.

June 28, 2024 12:52 IST

The report draws insights from over 70 senior leaders and decision-makers in enterprise financial service organisations

2 out of 3 BFSI leaders dissatisfied with existing martech stacks, reveals MoEngage’s report

The report reveals that 47.2% of FinServ Enterprise brands rely on legacy platforms such as Salesforce Marketing Cloud, Adobe Experience…

June 26, 2024 18:40 IST

According to industry estimates, within digital advertising ad spending on programmatic is expected to reduce by as high as 70% across all platforms, especially in the case of MSMEs as it works on a real-time model

Fear of the unknown! How advertisers will navigate the self-certification process Premium Story

8 to 9 ways – how the self-certification process is expected to impact the advertising industry

June 26, 2024 08:00 IST

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‘Zohran, Zohran, Zohran!’: Crowd erupts at Kendrick Lamar-soundtracked watch party

World News15 min ago

Zohran Mamdani’s campaign watch party and other unaffiliated gatherings became the center of social media attention as the AP declared him the winner of the NYC election. Alexandria Ocasio-Cortez attended the celebration and praised Mamdani for his dedication to helping working families. Attendees danced to Kendrick Lamar’s “Not Like Us” and celebrated beating the millionaires and billionaires.

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