‘The era of superstars is over’ Niva Bupa’s Nimish Agrawal on the future of insurance marketing For years, Indian insurance ads have followed a predictable formula: a celebrity face, a fear-driven message, and a forgettable impact.… 6 months agoJune 16, 2025
Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement. 7 months agoJune 13, 2025
Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer A key highlight is Apple’s overhaul of App Analytics. Marketers now get sharper visibility into performance across the funnel, from… 7 months agoJune 12, 2025
Watt’s up, India? Schneider Electric wants to make your home smarter Among the new product offerings, the Miluz Zeta range introduces what the company claims is an industry-first: an integrated air… 7 months ago
77% of BFSI brands turn to influencers to build credibility: Report Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly… 7 months agoJune 11, 2025
How ‘meri shaadi kab hogi’ dilemma fueled a $163 mn FaithTech market; but legal vacuum remains a concern Under the Consumer Protection Act, 2019, astrologers offering services for consideration could be deemed service providers. But holding them legally… 7 months agoJune 11, 2025
‘The First Great Anti-Hair Movement’: Body hair wasn’t an issue until Gillette said it was Enter “The First Great Anti-Hair Movement”, quite literally, that was the campaign Gillette started to introduce shaving to women, which… 7 months agoJune 11, 2025
ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness ZEE Network launches its new brand identity, Aapka Apna ZEE, with a multi-lingual campaign across seven languages celebrating India’s cultural… 7 months agoJune 9, 2025
Myntra eyes global growth, Keeps India at the core: CEO Nandita Sinha The company is currently focused on serving the 650,000 Indians living in Singapore, a market it believes is ripe for… 7 months agoJune 9, 2025
Exclusive: Nykaa Luxe finds its muse in Lisa Haydon Lisa Haydon fronts Nykaa Luxe’s latest campaign, spotlighting global beauty brands for the modern Indian luxury shopper. 7 months ago
Did RCB’s marketing fiasco cost 11 lives at Bengaluru victory rally? At the centre of this scrutiny is Nikhil Sosale, the Head of Marketing and Revenue for RCB at Diageo India,… 7 months agoJune 6, 2025
Tata Trusts’ campaign promotes menstruation as a sign of health, not readiness for marriage According to Tata Trusts, the initiative uses a series of short films and community engagement activities to help reframe conversations… 7 months agoJune 10, 2025
Ankit Chona is back to chill: Hocco aims for Rs 450 cr in ice cream sales “We continued to run our restaurant business and a very small ice cream parlour brand called Huber and Holly,” Chona… 6 months agoJune 18, 2025
Sudha Reddy named Miss World’s first global ambassador She also served on the jury at the Miss World 2025 Grand Finale. 7 months agoJune 4, 2025
Suhana Khan steps In: adidas India’s new face of Originals Collaboration highlights Originals line and next-gen focus 7 months agoJune 2, 2025
Liebherr commences production of fully integrated refrigerators outside Europe; bets big on India’s premium kitchen segment The product range includes fridges, freezers and combination units designed for built-in modular kitchens 6 months agoJune 27, 2025
Edible bird’s nest: New caviar? An $8.45 billion industry, costing Rs 8 lakh/kg It’s made of spit, costs more than gold, and is driving a global wellness boom. Edible bird’s nest, crafted from… 7 months agoMay 31, 2025
Airbnb’s new playbook features chefs, spas and luxury living to scale up the falling numbers However, this isn’t an expansion strategy, it seems to be a mere claw to get out of the hole they… 7 months agoMay 28, 2025
