urban demand, FMCG, industry, QSR firm, Devyani International, KFC,
FMCG firms expect demand to pick up

FMCG majors have faced soft demand conditions for over 10 quarters. While they note a recovery in rural areas, urban…

FMCG, industry, Fast-moving consumer goods, Godrej Consumer, Britannia, ITC
FMCG firms ramp up rural play

The initiative is gaining momentum at a time when the demand in rural markets is seen to be improving.

Market Data
Market Data