Page 5 of digital marketing

BrandWagon AdTalk with Gargee Designer’s Ravi Gupta Premium Story

Ravi Gupta, creative director, Gargee Designer’s, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…

March 17, 2024 12:00 IST

" The bad ads are the ones you don’t remember" (Photo: Company)

BrandWagon AdTalk with GALE India’s Sanjay Krishnamurthy Premium Story

“Cadbury’s “Not Just a Cadbury Ad” campaign, part of their Diwali campaign, not only advertised for Cadbury itself, but it…

March 16, 2024 15:15 IST

The collaboration is centered around showcasing BeepKart's core mission

BeepKart partners with Let’s Influence to launch an influencer marketing campaign

The campaign, curated by Let’s Influence, leveraged the power of influencers within the biking, automobile and lifestyle domains, to highlight…

March 14, 2024 11:28 IST

Post covid the consumer has gone digital, and e-commerce became a lifeline for most consumers, says Sharma

BrandWagon AdTalk with Alcobrew Distilleries’ Ashish Sharma Premium Story

Ashish Sharma, vice president- marketing and sales, Alcobrew Distilleries India, talks to BrandWagon Online, about the dos and don’ts of…

March 10, 2024 11:50 IST

In 2023, both globally and in India, several marketing and advertising campaigns stood out for their success, creativity, and effective engagement with audiences

BrandWagon Adtalk with NeoNiche Integrated Solutions’ Valay Lakdawala Premium Story

One example that I personally feel is not a great example of advertising is Kent RO Systems’ “Atta and Bread…

March 9, 2024 16:00 IST

Digital advertising platforms and social media advertising, offer highly targeted options based on demographics, interests, and online behavior. This allows brands to reach their ideal audience more effectively compared to traditional mass advertising

BrandWagon AdTalk with Younion’s Vidyadhar Kunnath Premium Story

Vidyadhar Kunnath, senior vice president – marketing, Younion, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

March 3, 2024 12:00 IST

Email marketing is not just about delivering messages but also about creating experiences

The power of email-content marketing for meeting customer expectations

Email marketing is one of the most efficient and cost-saving stupendous tools that allows businesses to maintain relationships with customers

March 3, 2024 09:50 IST

"One of the recent best marketing campaigns that caught our attention is the #ExpressYourEze digital campaign by Eze Perfumes"

BrandWagon AdTalk with French Essence’s Nidhi Gupta Premium Story

Nidhi Gupta, CMO at French Essence, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…

Updated: March 2, 2024 17:54 IST

The Competition Bureau Canada opened an investigation in 2020 to probe whether the Alphabet-owned search engine giant had engaged in practices that harm competition in Canada's online ads industry.

Canada’s antitrust watchdog expands probe into Google’s ad services

The court order was granted by the Federal Court of Canada and requires Google to produce records and information relevant…

March 1, 2024 18:30 IST

The partnership will strengthen the influencer marketing portfolio of DCA

Karan Johar’s Dharma Cornerstone Agency signs Orry

The partnership will add to DCA’s existing roster including Janhvi Kapoor, Sara Ali Khan, Tiger Shroff and more

February 29, 2024 12:33 IST

Furthermore, 'Know What’s Real' encourages individuals to exercise caution when encountering suspicious or inaccurate information by advocating for verification through reputable fact-checking organisations accessible via WhatsApp Channels

Meta launches ‘Know What’s Real’ campaign to create awareness against the spread of misinformation

Central to the campaign is the promotion of digital best practices and the highlighting of existing safety features available on…

Updated: February 28, 2024 16:54 IST

"One recent marketing campaign that has truly caught my attention is Lenskart's 'Glasses badlo, Vibe badlo.'"

BrandWagon AdTalk with Perfetti’s Gunjan Khetan Premium Story

Gunjan Khetan, marketing director, Perfetti Van Melle India, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

February 25, 2024 16:00 IST

BrandWagon Adtalk with NP Digital Media’s Pradeep Kumar Premium Story

Pradeep Kumar aka Prady, CEO, NP Digital India, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

February 24, 2024 13:45 IST

Sociowash secures Tide Arabia’s digital mandate

The partnership aims to build on Tide Arabia’s social media presence while overall increasing the brand’s digital presence

February 21, 2024 11:04 IST

The Internet has transformed how consumers engage with brands, says Arora

BrandWagon AdTalk with Aptech’s Pravir Arora Premium Story

Pravir Arora, chief marketing officer, Aptech Limited, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

Updated: February 17, 2024 12:05 IST

Anmol thinks Jaguar's recent digital marketing effort for its lighting line is very impressive

BrandWagon AdTalk with MARS Cosmetics’ Anmol Sahai Mathur Premium Story

Anmol Sahai Mathur, CMO, MARS Cosmetics, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…

January 28, 2024 12:00 IST

One recent marketing campaign that caught attention was Lenskart's ‘War of Fair Prices’ campaign featuring Karan Johar and Peyush Bansal

BrandWagon AdTalk with UNIVO Education’s Abhishek Ajmera Premium Story

Abhishek Ajmera, chief business officer, UNIVO Education, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

January 20, 2024 13:00 IST

Brands must prioritise empathy and authenticity by acknowledging audience challenges and offering cooperative, reassuring content, says Sharma

BrandWagon AdTalk with Bonito Design’s Rishi Sharma Premium Story

Rishi Sharma, CMO, Bonito Designs, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns,…

January 13, 2024 13:52 IST

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PNB Housing Finance Q2 profit rises 24% to Rs 582 cr

Business5 hr ago

PNB Housing Finance reported a 24% increase in net profit to Rs 582 crore for Q2, driven by growth in affordable and emerging markets. Net interest income grew by 14.4%, while net interest margin decreased to 3.67%. Operating expenditure rose by 7.6%.

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