Brands

There are compliance headaches, too. In BFSI, gamified reward programs require watertight T&Cs, GST-compliant reward issuance, and fraud checks. (AI Image: ChatGPT)

Gamified ads promise higher ROI, but can they outlast the festive rush?

Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in.…

October 1, 2025 16:27 IST

Demand for used iPhones is highest in the Rs 60,000+ premium segment, which was up 33% year over year, driven by models such as the iPhone 14 Pro, iPhone 13 Pro Max, and iPhone 12 Pro.

Used iPhones loved by Indians, says Cashify as Apple dominates refurbished smartphone market

The report reveals that Apple has a 62.9% refurbished sale share in H1 2025, slightly lower than 64.5% in 2024…

September 25, 2025 14:41 IST

Roku, meanwhile, has developed Ads Manager to allow small advertisers to buy campaigns across its devices and services.

AI tools promise cheaper TV commercials as streaming platforms chase new advertisers

Companies such as Comcast, Roku and Britain’s Channel 4 are building self-service platforms and creative automation services in a bid…

September 16, 2025 11:20 IST

For instance, an Insights Agent can analyze campaign performance in real time, identifying which initiatives drive quality leads and where budget reallocations can maximize ROI.

Blogger’s Park: Turning information into crucial insights

Marketers must employ AI-first intelligence and autonomous marketing agents to reduce the noise and deliver more relevance in every interaction.

Updated: September 10, 2025 15:03 IST

Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands

More than 80% of celebrity-led brands in India struggle to survive despite star power. While a few like HRX and…

September 9, 2025 08:00 IST

restaurant, Gurugram, Pearl of Fire, Jade Hue, Oberoi Hotels

A walk through China with Madam Chow

New restaurant brand from Oberoi Hotels offering contemporary Asian dining.

September 6, 2025 20:45 IST

The idea behind this categorisation is twofold: discouraging consumption of harmful products while ensuring a steady revenue stream for the exchequer.

What are ‘sin goods’ under GST? New rates for luxury goods explained

Sin goods attract the highest GST slab. Until now, these were taxed at 28% plus a compensation cess. Under the…

September 4, 2025 10:57 IST

GST, ACs, TVs, dishwashers, industry, consumers, brands, retail

GST rate relief proposed for ACs, TVs, dishwashers

The government has proposed slashing GST on air conditioners, TVs above 32 inches, and dishwashers to 18% from 28%. The…

September 2, 2025 21:10 IST

Reliance Retail, FMCG, Reliance Industries, RIL, industry, brands

Reliance Retail to license pvt labels to consumer business

Reliance Retail will license its FMCG private labels like Snactac, Enzo and Glimmer to Reliance Consumer Products as part of…

September 1, 2025 21:08 IST

Now, riding the visibility of the moment, Gawde has announced an open call for investors.

‘I broke the internet’: How a two-second wave from Nikhil Kamath changed Bengaluru entrepreneur’s life

Gawde was at his native place for Ganesh Chaturthi, struggling with a patchy network, when he realised the scale of…

August 29, 2025 14:33 IST

Aditya Birla Lifestyle: 3 reasons why Nuvama predicts 23% upside

Nuvama forecasts a 23% upside for Aditya Birla Lifestyle Brands with a ‘Buy’ call—explore the growth prospects now!

August 19, 2025 13:10 IST

‘Authenticity is still a brand’s most valuable currency’: Prasoon Joshi on AI, culture and creativity

During an interview, he tells Geetika Srivastava why human leap beyond data will continue to define creativity.

August 16, 2025 10:53 IST

The company said the initiative will help new entrants in the ethnic wear segment gain market traction during one of the busiest shopping periods of the year.

Myntra waives commission for new women’s ethnic wear brands ahead of festive season

Brands joining under the zero-commission scheme will be enrolled in the Myntra Rising Stars programme, gaining access to Myntra’s strategic…

Updated: August 14, 2025 17:09 IST

Legal experts argue that even if such tactics are hidden from consumers, their impact is real. “Such use can qualify as trademark infringement under Section 29 of the Trade Marks Act, 1999,” says Priyanka Khimani, founder of Khimani & Associates.

The tiff between Titan and Lenskart shows brand warfare is shifting from billboards to algorithms

So, when Titan discovered that Lenskart had embedded its trademarks—Titan, Titan Eye+, and Fastrack—into its own metatags, the company argued…

August 11, 2025 09:56 IST

korean beauty, skincare, e-commerce, retail, industry,

E-commerce, Tier-2 demands push India’s Korean beauty wave

India’s e-commerce boom and quick commerce are driving Korean beauty’s rise beyond metros, with Tier-2 and Tier-3 demand surging. Social…

August 9, 2025 23:35 IST

The former deputy managing director of Axis Bank will be in the ‘hot seat’ as MD & CEO of IndusInd Bank at a time when the bank is under regulatory scrutiny from the Reserve Bank of India for unreported forex derivatives losses of around Rs 2,000 crore.

IndusInd’s new face, old woes: Can Rajiv Anand deliver?

Rajiv Anand had two job offers when he passed out as chartered accountant in 1990 – HSBC and HUL. By…

August 6, 2025 10:02 IST

While Dabur has clarified that it does not object to the use of the word “Red” or the inclusion of a pan leaf in the design, it has taken issue with the overall look and feel of the new Patanjali packaging, introduced in December 2024, which it believes mimics Dabur’s trade dress too closely.

Dabur, Patanjali lock horns over toothpaste packaging after mediation fails

The long-standing battle between Dabur India and Patanjali Ayurved over toothpaste packaging has escalated, with the Delhi High Court being…

August 4, 2025 14:28 IST

Beyond internal friction, Astra also struggled to secure sustained trust from enterprise clients.

Perplexity’s Aravind Srinivas-backed Astra shuts down, citing market mistrust and internal split

Perplexity cofounder Aravind Srinivas-backed AI startup Astra has shut down less than a year after launch, citing strategic differences between…

July 29, 2025 13:12 IST

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