Page 8 of Brand

This experience, combined with his deep passion for music, helped him identify a white space and convert it into a…

Sony faces unsold inventory; brands wait and watch

According to a report by Boston Consulting Group, 2-2.5 million content creators are influencing over $350-400 billion in consumer spending…

My weekdays start early with a disciplined workout. I am a triathlete training for ‘Ironman’, so fitness fuels my mornings…

Advertisers are leveraging connected TV this festive season, upping investments by over 30%

According to Marico’s filing with the stock exchanges, the transaction will see the company purchase the remaining stake from the…

With separate urban-rural targeting, advertisers now have better control over budget, bidding and deployment.

Indian shoppers are still driven by flavour—40% rank taste among their top three purchase drivers while 38% now rank nutrition…

The collaboration comes ahead of Audi’s expected debut in Formula One at the start of the 2026 season.