Page 41 of Brand

We have completed our portfolio with Gateway: Chhatwal

From Bekal to Barnala, IHCL takes premium hotels to heart of India with new brand

August 30, 2024 13:04 IST

Chai pe Chai with BrandWagon Premium Story

Krishna Veer Singh, CEO, and co-founder, Lissun, talks to BrandWagon Online about his weekends, favourite vacation destination, and more.

August 24, 2024 18:00 IST

After hours with Roshini Sanah Jaiswal, founder, CEO, Justhuman

A typical workday in my life is packed with meetings where we brainstorm strategies to help our brand grow further.

August 24, 2024 10:27 IST

Revving up for a premium play

TVS needs to beef up its portfolio to strengthen its high-end position

August 19, 2024 08:38 IST

Liberty Shoes’ ‘Mera Joota Hindustani’ campaign: A modern twist on tradition with competitive pricing and digital push

The campaign draws on the historical context of ‘Mera Joota Japani,’ contrasting it with the modern-day pride of ‘Mera Joota…

August 15, 2024 15:20 IST

Zepto set to raise $340 million in fresh funding round, valuation to hit $5 billion

According to sources, while Zepto was initially preparing to raise around $400 million, it decided to cap the size at…

August 15, 2024 08:20 IST

Blogger’s park : Building better bridges

Together, CRM tools and new technology can improve outcomes

August 14, 2024 08:58 IST

On the spot

What ties it all together? This invisible thread, steel. It’s omnipresent.

August 14, 2024 08:49 IST

Celebrity crackdown will change moment marketing script

Mind you, piggybacking on a celebrity’s recent success to hurl a marketing message at consumers is nothing new.

August 14, 2024 08:39 IST

This ‘underdog’ is having his day

Interestingly, Sehrawat didn’t have a single brand endorsement contract before August 9.

August 13, 2024 12:39 IST

Leo Burnett India promotes Sonal Chhajerh and Pravin Sutar as national creative directors

As per the report, both will continue to report to Rajdeepak Das, chief creative officer, Publicis Group, South Asia and…

August 13, 2024 10:00 IST

BrandWagon Exclusive: Helmet maker Steelbird Hi-Tech claims to be on track to achieving a revenue target of Rs 1,000 crore in FY25; attained more than 20% in Q1, FY25

The company posted a 1.5x rise in net profit to Rs 12 crore in FY23 from Rs 4 crore in…

August 13, 2024 09:30 IST

After hours with Vishal Suri, managing director, SOTC Travel

One of the aspects that I really get excited about my job is knowing that we get to help families…

Updated: August 12, 2024 09:20 IST

Sprucing up the last mile

Kalyan Jewellers has thrown its weight behind localisation

Updated: August 12, 2024 09:06 IST

Torchbearer of safety

Eveready is looking to turn torches into safety devices

August 12, 2024 08:50 IST

The sheen’s off Sapphire

Business is dull at both KFC & Pizza hut

August 12, 2024 08:26 IST

BrandWagon Adtalk with Qubo’s Rachit Mehra Premium Story

Rachit Mehra, head of brand and marketing, Qubo talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

August 10, 2024 17:30 IST

‘Is saal party tera BRO dega’ claims Goibibo on its 15th anniversary

The platform is offering its selected customers a chance to enjoy free stays at five-star hotels.

August 9, 2024 17:00 IST

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2025: A year when there was no all-new hatchback or sedan launch

4 hr ago

In 2025, the Indian car market experienced a change as SUVs and crossovers took over, causing a decline in customers for sedans like Honda City and Hyundai Verna. Limited-run imports were also introduced at high prices. The future of car design is shifting towards maximizing cabin space. Mass-market hatchbacks and sedans are expected to launch in 2026 and beyond.

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