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    1. Business News
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    Page 27 of Brand

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    The confusion appears to have stemmed from a meme and edited promotional-style visuals circulated by third-party content creators, which many viewers mistook as an official campaign. The company clarified that the content was neither commissioned nor endorsed by Tata Starbucks.
    Tata Starbucks denies appointing Dolly Chaiwala as brand ambassador amid viral speculation

    In a public statement, the coffee chain confirmed that it has no official brand ambassadors in India, and specifically denied…

    June 16, 2025 13:08 IST
    "On Shark Tank, you see firsthand that an idea alone isn't enough - it has to be backed by a solid and unique pitch, market fit, and the ability to scale," Tangirala said.
    BrandWagon Chai pe Charcha with Expleo’s Phani Tangirala Premium Story

    “Just like a farmer tends to the land, in business, we nurture relationships, cultivate talent, and adapt to changing environments,”…

    June 15, 2025 12:30 IST
    "While I do not follow any particular TV show, I have a strong appreciation for documentary-style movies, with Steve Jobs: The Man in the Machine and Ford v Ferrari being among my top recommendations.," Bhargava said.
    BrandWagon Chai pe Charcha with Proost’s Tarun Bhargava Premium Story

    Tarun Bhargava, Co-Founder & CEO of Proost, talks to BrandWagon Online about his weekends, favourite vacation destination and more. 

    June 15, 2025 09:50 IST
    Fathers day
    Father’s Day 2025: Campaigns that reflect the modern Indian dad

    From parody news shows and emotional storytelling to practical support and comedic tributes, the campaigns this year struck a chord…

    Updated: June 16, 2025 12:11 IST
    InMobi plans to roll out a beta program later this spring, inviting brands and agencies to test the next phase of the Buyer Hub.
    InMobi launches AI-powered self-service platform for programmatic media buyers

    The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side…

    June 13, 2025 17:02 IST
    Operational lapses continue. In March 2025, an Air India flight was forced to return to Chicago after 11 of 12 lavatories became clogged mid-air.
    Air India’s century-old journey – Maharaja’s birth, bailout and blunders

    Almost a century later, the same Ahmedabad became the site of a tragic milestone. On 12 June 2025, a Boeing…

    June 13, 2025 15:32 IST
    Business leaders gather in Indore for book Launch of ‘How the Wealthy Borrow to Win’

    Co-author Prakhar Gupta, aged 25, is an All India Rank-holding Chartered Accountant, IIM Indore Executive Programme alumnus, and a former…

    June 13, 2025 14:46 IST
    In parallel, Amazon has begun rolling out new tools aimed at marketers.
    Amazon quietly doubles ad load on Prime Video to 4–6 minutes per hour

    While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers remain…

    Updated: June 17, 2025 18:16 IST
    From the consumer’s perspective, the report observes that creators continue to influence the purchase funnel significantly with over two-thirds of the 350 social media users surveyed noting that they turn to influencers for product discovery, information and action.
    Influencer marketing set to grow as 92% of brands adopt it in 2024

    Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed…

    June 13, 2025 09:51 IST
    "We augment discovery on our platforms. In a marketplace, brands are trying to compete to sell offerings. I think the context in our case is very different because you’re not competing to sell your pair of jeans versus somebody else’s pair of jeans," Srinivas said.
    Meta India’s Arun Srinivas on why AI is key to the next phase of digital advertising Premium Story

    As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun Srinivas, director…

    Updated: June 15, 2025 11:53 IST
    The event is expected to facilitate strategic dialogue and knowledge-sharing among stakeholders working to address systemic developmental challenges in Jharkhand.
    Jharkhand to host CSR Conclave focused on sustainable development and inclusion

    Themed “CSR toward Sustainable Growth: Connecting Impact and Innovation”, the conclave will focus on aligning corporate social responsibility (CSR) with…

    Updated: July 22, 2025 21:03 IST
    The updated standard is particularly relevant to videos addressing subjects like elections, identity, gender, race, immigration, and social ideologies.
    YouTube eases moderation rules for sensitive content in public interest

    Under the revised guidelines, content reviewers are now directed to leave up videos unless more than 50% of the material…

    Updated: June 19, 2025 11:01 IST
    The series features voices from different industries, discussing themes such as gender norms, mental wellness, work-life balance, and cultural identity.
    NEC India launches podcast series on diversity and inclusion

    The podcast is available on major streaming platforms, including Spotify, Apple Podcasts, Amazon Music, and YouTube.

    June 11, 2025 16:45 IST
    When measuring campaign effectiveness, marketers are moving away from vanity metrics. Engagement rates (39%) and content quality (36%) are now considered more important for evaluating ROI.
    77% of BFSI brands turn to influencers to build credibility: Report

    Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly…

    June 11, 2025 15:44 IST
    Auditors, too, live on the edge—under pressure, underappreciated, and overwhelmed. In a recent survey of 25 corporate auditors:68% of physical bills had ink that faded; 96% of F&B bills over `10,000 lacked GST details; companies lost nearly `5 crore in GST input credit.
    Blogger’s Park: Expense systems have lost the plot Premium Story

    The employee experience has stagnated, and managerial visibility has collapsed. What was once compliance-first is now insight-last.

    Updated: June 11, 2025 15:18 IST
    The campaign highlights exclusive offers across luxury resorts, boutique guesthouses, and high-end accommodations.
    Katrina Kaif is the new brand ambassador for Maldives

    The announcement also comes at a significant diplomatic moment, as ties between India and the Maldives have seen a turnaround…

    June 10, 2025 12:09 IST
    Rapido, Swiggy, Zomato, food delivery, ONDC, customer take rate, discounts, restaurant partners, investment, profitability, breakeven, delivery costs, customer acquisition, commission rates
    Rapido eyes Rs 125 cr in funding, prepares to enter food delivery segment

    Rapido, a ride-hailing service platform, has raised Rs 125 crore from Nexus Venture Partners, according to regulatory filings with the…

    Updated: June 10, 2025 11:38 IST
    With this launch, Singh joins international personalities like BTS, Kartik Aaryan and Travis Scott, who have previously collaborated with McDonald’s on similar offerings.
    Ranveer Singh joins McDonald’s India 

    The new meal, available from June 13, includes a choice between McVeggie® (Xplode) and McChicken® (Xplode) burgers, Golden Pop Fries,…

    June 10, 2025 09:51 IST
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