
In 2024 alone, Turkey saw 274,000 Indian tourists—up 20.7% from the previous year, owing to enhanced air connectivity, destination marketing,…
International departures rose from around 4 million in 2000 to over 27 million by 2019, according to Ministry of Tourism…
“There are three key areas where innovation is reshaping the space: The first is AI-driven creative production: The process of…
According to Meta India’s Q2 2025 insights, finance-related Instagram pages targeting Gen Z and millennials saw a 38% increase in…
Experts say his commercial appeal extends much beyond the 22 yards.
By 2016-17, Pulse had become the market leader in the HBC category with over 15% market share.
“As the co-founder and chief product & technology officer at Beacon, I lead our product vision and technology strategy to…
But 54-year-old Sheth, co-founder and CEO, Gupshup, didn’t give up and decided to pivot to a B2B platform that offered…
ccording to Meta’s 2025 Creator Trends Report, short-form comedy content accounted for 31% of all interactions on the platform in…
The campaign, released across digital platforms, follows a fictional scenario where Bumrah forgets to inform his wife, television presenter Sanjana…
With Faces Canada, he had to pivot from being the home-brand of a large modern trade chain, to a fully…
The Indian smartphone market is estimated to be around $40 billion, growing at a CAGR of 6-7% as per Statista.
“My weekdays start early—usually with a cup of tea and some reading,” Mansharamani said.
In the eight years since launching Sting in India, PepsiCo has upended the energy drinks market, once a niche category…
Akshika Poddar, co-founder, The House Of Rare, talks to BrandWagon Online about her weekends, favourite vacation destination and more.
If search and social media have democratised marketing in the world, artificial intelligence (AI) is advertising’s most profound revolution yet,…
Featuring Mandanna, the campaign uses elements of visual storytelling and surrealist aesthetics to depict the actor’s day-to-day life through imaginative…
This campaign transcends a simple wordplay; it’s a crucial commentary on the skills cultivated during motherhood.