Page 26 of Brand

On the spot with Chetan Siyal, Chief Marketing Officer, Snitch Premium Story

The Britannia Croissant x Prashant campaign is a strong example of how brands can effectively respond to consumer sentiment and…

Updated: May 21, 2025 14:23 IST

Digital platforms see increased engagement; Jeejaji approaches 3 million followers

According to Redseer estimates, over 250 million Indians actively use Instagram, and meme pages form a significant part of what…

Updated: July 1, 2025 19:47 IST

India’s ban on imports may cost Turkey $315 million

On Monday, the All India Consumer Products Distributors Federation (AICPDF)—which supplies nearly 13 million mom-and-pop grocery outlets—announced an “indefinite and…

Updated: May 20, 2025 11:35 IST

Rasna enters ready-to-drink market; buys Rs 350 crore worth Jumpin from Hershey’s

Speaking on the acquisition, Rasna Chairman Piruz Khambatta clarified that the deal includes only the Jumpin brand and not Hershey’s…

May 19, 2025 17:23 IST

Euler Motors secures Rs 638 cr to scale up, with Hero MotoCorp as new backer

Electric commercial vehicle startup Euler Motors has secured Rs 638 crore in its latest Series D funding round, with Hero…

Updated: May 19, 2025 17:29 IST

Myntra expands footprint abroad, begins international sales in Singapore

The company announced the expansion during a virtual press briefing on Monday, with CEO Nandita Sinha highlighting the potential of…

Updated: May 21, 2025 13:23 IST

Spotify faces scrutiny over podcasts advertising illegal drugs

Masquerading as legitimate health or wellness content, these podcasts used AI-generated or robotic voices to advertise drugs such as Oxycodone,…

May 19, 2025 10:23 IST

Why Hyundai won’t go down the Honda/Renault road Premium Story

Data collated from the Society of Indian Automotive Manufacturers (SIAM) shows that, in FY25, sales of the Creta grew 20%…

Updated: May 19, 2025 10:10 IST

After hours with Rajesh Aggarwal, Managing Director, Insecticides (India) Limited Premium Story

“I always plan my day the night before. This is a great stress-buster,” Aggarwal said.

May 19, 2025 09:58 IST

From Qualcomm roots to unicorn heights: Netradyne’s AI driver safety revolution Premium Story

What began as a collaboration between two technologists at Qualcomm has evolved into a unicorn that demonstrates how innovation can…

May 19, 2025 09:45 IST

Quick commerce drives sexual wellness boom Premium Story

Privacy & speed seen as major reasons for surging sales

May 19, 2025 09:19 IST

FE Exclusive: Neytt’s Sivan Santosh speaks on grabbing Met Gala spotlight, South Indian craftsmanship

For Santosh, the Met Gala moment was more than just global exposure. It was a milestone shaped by generations of…

May 17, 2025 09:31 IST

Swiggy launches Students Rewards Program in over 200 cities across India

New initiative offers college-goers discounted memberships, food delivery benefits, and dining deals

May 16, 2025 15:09 IST

Shah Rukh Khan and Muthoot FinCorp team up to make gold loans effortless with new campaign

The new campaign, developed by creative agency Moonshot, focuses on simplifying access to credit, emphasising convenience, minimal paperwork, and the…

May 16, 2025 14:35 IST

No more free rides: Zomato Gold and Swiggy One users hit by new delivery charges

With the latest policy change, even paying members will now be charged the same delivery surcharges as non-members when adverse…

May 16, 2025 13:50 IST

Strip of Relief: How Avnish Chhabria turned a university project into a Rs 150 cr wellness business

Wellbeing Nutrition has since expanded into 20 formats, including oral thin strips, which the company says now lead globally in…

May 16, 2025 12:11 IST

Most valued brands: Only 4 Indian companies in top 100; TCS value increases to $57.3 billion

Tata Consultancy Services (TCS) brand value has increased to $57.3 billion, making it the most valued brand in India and…

May 15, 2025 13:50 IST

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What RBI’s September bulletin means? 5 key ways GST and reforms are set to drive growth

Policy1 hr ago

The RBI’s September 2025 bulletin reports a 7.8% GDP growth, a five-quarter high, due to the positive impact of recent GST reforms on the Indian economy. Despite global challenges, strong growth is projected for the second half of the year, aided by healthy corporate balance sheets and ongoing reforms. The bulletin also highlights the positive impact of GST reform on economy.

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