Page 25 of Brand

PepsiCo joins Formula 1 in a multi-year global sponsorship agreement

The tie-up brings together Formula 1’s growing global audience, estimated at 820 million, and PepsiCo’s presence in more than 200…

May 27, 2025 14:15 IST

Eggoz – How three men built a multi-crore egg business without owning a farm

At the heart of Eggoz’s pitch is a deceptively simple promise: fresher, cleaner, safer eggs. That’s a big deal in…

Updated: May 27, 2025 11:43 IST

After hours with Ashish Singhal, co-founder, CoinSwitch & Lemonn Premium Story

“Work-life balance is something I value deeply. Weekends are devoted to family. Saturdays are usually spent at home, playing with…

May 26, 2025 09:56 IST

Chai pe Charcha with BrandWagon Premium Story

“When I’m not working, I find immense joy in spending time amidst nature or curling up with a deeply engaging…

May 24, 2025 13:00 IST

Enormous trumps large networks to win ‘Creative Agency of the Year’ title Premium Story

All was not lost for Leo, however, since the agency took home the Agency of the Year title in the…

May 24, 2025 08:35 IST

Ranbir Kapoor stars in health-tech startup GABIT’s smart ring campaign

The campaign, which launched this week across digital platforms including YouTube, Instagram, and OTT networks, marks a rare brand endorsement…

Updated: May 26, 2025 09:43 IST

LEGO enters Indian retail market, launches Asia’s largest store in partnership with Ample Group

The flagship store marks Lego’s transition from a primarily online and multi-brand retail presence, via platforms such as Hamleys and…

Updated: May 23, 2025 16:39 IST

High logistics & user acquisition costs are weighing on clothing brands’ q-commerce bet Premium Story

On a sultry Delhi morning, 27-year-old Tashi realised she had nothing light or breezy to wear to her cousin’s haldi…

Updated: May 23, 2025 09:38 IST

Dekh Pagli records 300% growth as demand for desi online humour increases

Analysts attribute this rise to a shift in user behavior, with younger audiences increasingly gravitating toward culturally specific, short-form entertainment…

Updated: June 25, 2025 15:37 IST

Beauty-tech startup Kult bets on curation and personalisation

The algorithm is intended to recommend products aligned with individual skin characteristics, offering users a more targeted shopping experience.

Updated: June 19, 2025 16:55 IST

Gen Z fuels India’s anti-ageing skincare market to become a $4 billion industry

With a current market size of $2.5 billion (2024) and projected to grow to $4 billion by 2033, the anti-ageing…

Updated: May 22, 2025 11:52 IST

Landor India’s Geet Nazir on crafting brands in the AI era Premium Story

“We need creatives who can speak both visual and business, who know how to wield data without being enslaved by…

May 21, 2025 08:57 IST

Blogger’s Park: Inside the pitfalls stunting startup growth Premium Story

Confusing branding with marketing: Startups tend to confuse branding with placing advertising or social media campaigns. But branding is strategic…

May 21, 2025 08:52 IST

On the spot with Chetan Siyal, Chief Marketing Officer, Snitch Premium Story

The Britannia Croissant x Prashant campaign is a strong example of how brands can effectively respond to consumer sentiment and…

Updated: May 21, 2025 14:23 IST

Digital platforms see increased engagement; Jeejaji approaches 3 million followers

According to Redseer estimates, over 250 million Indians actively use Instagram, and meme pages form a significant part of what…

Updated: July 1, 2025 19:47 IST

India’s ban on imports may cost Turkey $315 million

On Monday, the All India Consumer Products Distributors Federation (AICPDF)—which supplies nearly 13 million mom-and-pop grocery outlets—announced an “indefinite and…

Updated: May 20, 2025 11:35 IST

Rasna enters ready-to-drink market; buys Rs 350 crore worth Jumpin from Hershey’s

Speaking on the acquisition, Rasna Chairman Piruz Khambatta clarified that the deal includes only the Jumpin brand and not Hershey’s…

May 19, 2025 17:23 IST

Euler Motors secures Rs 638 cr to scale up, with Hero MotoCorp as new backer

Electric commercial vehicle startup Euler Motors has secured Rs 638 crore in its latest Series D funding round, with Hero…

Updated: May 19, 2025 17:29 IST

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Govt may ease ban on wheat product exports: Pralhad Joshi

Policy4 hr ago

Government will consider industry demands to export wheat products while prioritizing food security. Multiple ministries involved in export decisions, emphasizing the need to consider next year’s wheat production. India banned exports in 2022 due to domestic food security concerns, but record production expected in 2024-25.

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