Page 22 of Brand

Founded in London in 2014, FaceGym positions itself as a “facial fitness” brand, a term that signals both its departure…

The first product of the contract manufacturing unicorn failed, but it managed to beat the odds through a continuous process…

These are just two examples of how brands are tapping growth potential in rural and remote regions. There’s a clear…

At the same time, the pressure to justify ROI has intensified. With impressions cheaper than ever, the real cost lies…

My weekdays start early, around 6 am, with a morning walk with my dog, Tigger. After an hour of yoga,…

The social commerce initiative will offer over 500 hours of content from Bollywood stars and influencers

It’s no secret that the runways of fashion are strewn with examples of work where original creators are either overlooked…

Over the next five years, Reliance plans to build and scale FACEGYM’s footprint across India through a mix of standalone…

“Jaguar’s rebranding is not related to a sales decline. The brand had long anticipated a period when its current range…

The ads in question feature Patanjali’s founder, Swami Ramdev, questioning the credibility of brands that manufacture Chyawanprash without “knowledge of…

Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among younger male consumers.

As Meesho marked its tenth anniversary, co-founders Vidit Aatrey and Sanjeev Barnwal sat down for a reflective interview, not with…