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    1. Business News
    2. About
    3. brand

    Page 21 of Brand

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    The updated emblem features two wide-set, minimalist "R" characters and is part of JLR’s broader "House of Brands" strategy.
    Range Rover unveils first-ever logo redesign ahead of electric SUV launch

    The updated emblem features two wide-set, minimalist “R” characters and is part of JLR’s broader “House of Brands” strategy.

    July 11, 2025 10:00 IST
    Real-world results are already coming in. Swiggy, one of Google’s early partners in India, used Performance Max to acquire 10–20% more consumers and reported a 40–50% faster return on investment.
    Google’s AI-powered ad suite reimagines digital marketing in India

    Google will help the buyer in brand discovery, and help the seller with customisation and measurement.

    July 11, 2025 09:37 IST
    Relaxation and achievement top the list of player motivations, with 55% and 20% of gamers, respectively, citing these as key reasons to play.
    Gaming is booming—So why are advertisers still holding back?

    Drawn from Dentsu’s Consumer Navigator series, which surveyed over 8,600 consumers across 10 markets, the report positions gaming as a…

    July 10, 2025 16:34 IST
    The brand's customers range from sneaker collectors to first-time buyers, with more than half of domestic sales coming from tier 2 cities.
    He cashed in on online hate, gave up US visa and built Gully Labs – Arjun Singh shares his sneaker story 

    A viral reel, a WhatsApp group, and a manifesto with no product — that’s how sneaker brand Gully Labs was…

    July 10, 2025 12:00 IST
    It now joins a growing list of new-age startups preparing to tap public markets, including Groww, Pine Labs, Urban Company, Shiprocket, Wakefit and Capillary Technologies.
    Curefoods files for IPO, but can cloud kitchens deliver beyond growth?

    The Bengaluru-based firm’s public issue will include a fresh issue of shares along with an offer for sale of up…

    July 10, 2025 09:53 IST
    Authorities are also examining complaints from users who claim to have suffered significant financial losses after engaging with these platforms based on celebrity endorsements.
    ED probes Vijay Deverakonda, Rana Daggubati, Prakash Raj in online gambling case

    The probe, launched under the Prevention of Money Laundering Act (PMLA), follows multiple police complaints filed in cities including Hyderabad…

    July 10, 2025 09:37 IST
    Brand Gill may have had a bumper week on the pitch, breaking Sunil Gavaskar’s record for most runs in a Test and becoming only the third Indian captain to score centuries in both innings, but off it, his vest may have done what most marketing teams dream of: deliver explosive visibility with zero spend.
    Shubman Gill’s viral Nike glimpse throws shade on Adidas’ Rs 250 cr BCCI contract

    There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official…

    July 9, 2025 17:02 IST
    “Consumers should be wary of unverified claims made by influencers. Labels like ‘Palm Oil Free’ should not replace informed dietary choices,” the association concluded.
    ‘No Palm Oil’ labels under fire: IFBA calls it a marketing gimmick

    The association warned that such labelling trends, often amplified on social media, may influence consumers to make food choices that…

    July 9, 2025 10:25 IST
    What makes this campaign important is that it doesn’t just focus on cancer. It focuses on the invisible battle families face after they’ve reached the city for treatment.
    On the Spot with Vaibhav Pandit, Founder, Adbhoot

    What makes this campaign important is that it doesn’t just focus on cancer.

    July 9, 2025 10:03 IST
    The company is also working with industries to support the shift from other fuels to LPG, aiming to reduce carbon emissions and improve operational efficiency for its clients.
    SUPERGAS bets on tech, safety to fuel growth

    Since starting operations in 1996, the company has built an infrastructure base comprising six import terminals, 22 filling plants, four…

    Updated: August 14, 2025 13:36 IST
    The boom in premiumisation in India’s PV market showcases a broader evolution of mindset as buyers begin seeking vehicles that are the embodiment of their hopes, aspirations, status, and lifestyle.
    Blogger’s Park: Car buyers are trading up

    The Indian PV market is experiencing a strong appetite for premium vehicles, which now represent a larger proportion of overall…

    Updated: July 10, 2025 09:48 IST
    Our ‘Future Leaders Forum’ enables next-gen leaders to step up and play a more strategic and active role in shaping our collective growth.
    BBH India’s Paritosh Srivastava: ‘Creativity will continue to be led by human capital’ amidst AI rise

    We are among the top digital agencies in the country that owns the complete consumer experience journey for brands looking…

    July 9, 2025 09:41 IST
    The league’s standalone brand value also saw a 13.8% rise, touching USD 3.9 billion (Rs 32,721 crore), driven by robust advertising revenues, record-breaking viewership, and growing investor interest.
    IPL’s valuation hits $18.5B as RCB tops franchise rankings

    The latest season brought a significant shift in franchise brand rankings. Royal Challengers Bengaluru (RCB) emerged as the most valuable…

    July 8, 2025 17:30 IST
    Short-form video continues to reign, with 52% of creators favouring it for monetisation. However, earnings vary widely by follower size.
    Only 12% of Indian creators rely on social media for a living: Report

    Over half make under 25% of their income from social platforms, with only 12% earning the bulk (75% or more)…

    July 8, 2025 17:04 IST
    To its credit, the brand is clawing back. As of July 2025, Delhi and Uttar Pradesh markets are back online, thanks to fresh licenses and new manufacturing partnerships.
    How one word wiped out Bira 91 from the alcohol beverage market, and now it’s fizzing again

    Bira 91’s parent company, B9 Beverages, found itself in regulatory quicksand after it dropped the word “Private” from its legal…

    Updated: July 8, 2025 12:49 IST
    The order, which became public only last week, appointed ten local lawyers as court commissioners to visit the suspected sites.
    Birkenstock strikes back: Delhi Court orders raids on fake sandal makers

    Birkenstock’s complaint named four footwear traders, four manufacturing units, and two unnamed individuals, claiming they were involved in the illegal…

    Updated: July 8, 2025 10:27 IST
    To fix this, Sanghvi turned to content. Recognising the power of storytelling and digital communities to bring in organic traffic, he decided to own the media, rather than rent it through ads.
    From Re 1 lipsticks to Rs 250Cr liabilities: What went wrong with The Good Glamm Group?

    It all began in 2017 when Darpan Sanghvi launched MyGlamm, a direct-to-consumer beauty brand backed by French cosmetics major L’Occitane.

    July 7, 2025 14:33 IST
    Gupta’s career has been deeply rooted in sports media. He began at Disney Star in 2009 as a content producer and rose to become Head of Sports, playing a key role in shaping IPL broadcasts and expanding digital coverage.
    JioStar’s Sanjog Gupta named ICC CEO

    Gupta, a prominent figure in sports broadcasting and digital strategy, joins the ICC from JioStar, where he served as CEO…

    July 7, 2025 11:02 IST
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    8th Pay Commission: 69 lakh pensioners 'kept out' of new pay panel's coverage; employees' body seeks Terms of Reference revision
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