Page 21 of Brand

ITC Classmate’s real homework: Staying relevant in a digital-first India

When ITC launched the Classmate brand in 2003, India’s stationery market was dominated by small, unorganised players.

Updated: June 19, 2025 12:20 IST

Into the heart of creativity

This year, Tribes Communication made its debut at Cannes Lions. We were proud to earn a shortlist for our Honda…

June 19, 2025 09:25 IST

Sachin Tendulkar joins Reddit as India brand ambassador

Through this partnership, Tendulkar will begin actively engaging with users via his official Reddit handle, u/SachinTendulkar.

June 18, 2025 10:25 IST

Where the heat is rivalled by ideas

The city transformed overnight. I arrived on Saturday afternoon to this semi-sleepy French town. But by Sunday, it was a…

June 18, 2025 09:57 IST

The Trade Desk, Zepto partner to boost ad targeting

Simply put, brands selling on Zepto will be able to track the entire marketing funnel for a product — from…

June 18, 2025 09:52 IST

On the spot with Amit Suri, mutual fund distributor & founder, AUM Wealth Premium Story

This wasn’t just a campaign. It was a mirror. And sometimes, that’s exactly what people need — a familiar face…

Updated: June 18, 2025 13:13 IST

Blogger’s Park: How WhatsApp is quietly replacing CRMs in India Premium Story

The thing is, CRMs have always followed where conversations happen. Email gave us tools like Salesforce. Phone calls led to…

June 18, 2025 09:39 IST

Rural consumption is moving from essentials towards choice and care

The narrative in this `5-lakh-crore FMCG sector is beginning to shift. Far from being limited by necessity, rural shoppers are…

June 18, 2025 09:32 IST

Can your air fryer spy on you? UK watchdog sounds alarm on smart devices

The UK’s data protection regulator, the Information Commissioner’s Office (ICO), has issued a strong warning to manufacturers of smart devices,…

June 17, 2025 14:20 IST

ED grills Harbhajan, Yuvraj Singh, Urvashi Rautela over ads for illegal betting apps

The Enforcement Directorate (ED) has expanded its investigation into illegal online betting platforms to include promotional ties with prominent public…

Updated: June 17, 2025 12:37 IST

India bags nine Cannes Lions on day 1, Havas and FCB strike gold

Leading the tally is Havas Mumbai, which won a coveted Gold Lion in the Print & Publishing category for its…

Updated: June 17, 2025 10:38 IST

Cannes Lions 2025 sees less than 1% growth, remains far below pre-pandemic high

Design Lions entries increased by 17 per cent, following a redefinition of the category to focus more on strategic and…

Updated: June 18, 2025 11:26 IST

The Super Bowl of creativity

On the menu today is a scrumptious line up of speakers, including one of my heroes John Hegarty with a…

Updated: June 19, 2025 10:15 IST

‘The era of superstars is over’ Niva Bupa’s Nimish Agrawal on the future of insurance marketing

For years, Indian insurance ads have followed a predictable formula: a celebrity face, a fear-driven message, and a forgettable impact.…

June 16, 2025 14:21 IST

Tata Starbucks denies appointing Dolly Chaiwala as brand ambassador amid viral speculation

In a public statement, the coffee chain confirmed that it has no official brand ambassadors in India, and specifically denied…

June 16, 2025 13:08 IST

BrandWagon Chai pe Charcha with Expleo’s Phani Tangirala Premium Story

“Just like a farmer tends to the land, in business, we nurture relationships, cultivate talent, and adapt to changing environments,”…

June 15, 2025 12:30 IST

BrandWagon Chai pe Charcha with Proost’s Tarun Bhargava Premium Story

Tarun Bhargava, Co-Founder & CEO of Proost, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

June 15, 2025 09:50 IST

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Business6 hr ago

The Indian government is discussing ways to support the growth of audit and advisory firms, including relaxing restrictions on advertising and allowing foreign firms to participate in government contracts. The group also highlighted the importance of capacity building and promoting domestic firms to compete globally. This is seen as a positive step towards boosting the country’s economy.

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