Page 20 of Brand

This was the team’s first visit to the southwestern Maharashtra city, coming weeks after Prada drew criticism for featuring Kolhapuri-style…

One of my all-time favourite ad campaigns has to be ‘It Has to Be Heinz’. It’s not just about ketchup;…

But ask any experienced brand manager and they’ll tell you: the best ideas don’t come from the prompt, they come…

Badshah is one of 100-odd celebrities that the brand has partnered with to churn out over 500 hours of snackable…

The partnership will offer Indian consumers access to Lululemon’s global range of athletic and lifestyle products, including apparel, footwear, and…

Rupani joins HCCB from Mondelez International, where he currently serves as Business Unit President for Southeast Asia, overseeing operations across…

Welcome to India’s latest social escape, the fake wedding. Think of it as a sangeet for the sake of a…

The fund will reportedly pick up close to 90% of the company by buying out both the founding Wykes family…

The Court held that the unauthorised use of Reliance’s brand identity amounted to misrepresentation and could mislead consumers into believing…

Globally, athlete-led sporting properties have created strong commercial models, such as Michael Jordan’s high school basketball showcase. In India, however,…

Weekdays are a vibrant whirlwind, charged with meetings, brainstorming, and strategic alignment. I arrive at the office by 9:30 AM,…

FCB India and Godrej Lightbox also feature among the winners

The first Badboy Pizza outlet opened in Mumbai’s Andheri neighbourhood earlier this month. The company plans to roll out 50…

The deal, announced Thursday, will see Ferrero pay $23 per share for WK Kellogg, whose portfolio includes legacy cereal brands…