Page 19 of Brand

Rashmika Mandanna turns founder with new fragrance brand ‘Dear Diary’

The brand is being developed and scaled in partnership with The PCA Companies, a global brand acceleration firm that has…

July 21, 2025 15:00 IST

Reliance bets on quick fashion with Ajio Rush in six cities

Ajio’s overall product catalogue has also expanded significantly, growing 44% year-on-year to 2.6 million stock-keeping units (SKUs), underscoring the company’s…

July 21, 2025 13:35 IST

Meet Ananya Birla: The billionaire heir betting big on beauty with Birla Cosmetics

Birla, 30, began her professional journey with the Universal Music Group, launching her music career internationally, before becoming the brand…

July 21, 2025 11:54 IST

After hours with Vicky Dodani, Co-founder & CEO, Agrizy

“My weekdays tend to follow a structured rhythm, which helps maintain focus and drive consistent progress. Mondays and Tuesdays are…

July 21, 2025 10:26 IST

Kyunki Saas… will need to flip its script to win over digital natives

Against this backdrop, will Kyunki Saas Bhi Kabhi Bahu Thi (KSBKBT), which concluded on November 7, 2008, after a eight-year…

July 21, 2025 09:48 IST

How BMW’s emotional storytelling boosted sales and became a case study in MBA programs

It was during this lull that a group of marketers at BMW North America, led by Vice-President of Marketing Jim…

July 21, 2025 09:35 IST

BrandWagon Chai pe Charcha with Knya’s Vanshika Kaji Premium Story

Weekends are mostly for family. We’ll usually have slow mornings, then take the kids to the park or a café,…

July 19, 2025 12:00 IST

When rebranding goes wrong: Case studies from across the globe

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the complexities involved…

July 18, 2025 15:09 IST

RMZ unveils new brand identity

RMZ, formerly known as RMZ Corp, has announced a rebranding exercise, dropping “Corp” from its name as part of a…

Updated: August 26, 2025 16:13 IST

SOCIAL revamps menu with new categories in bid to broaden appeal

The updated lineup introduces a number of firsts for the chain, including Ramen bowls with regional Indian influences, handheld breakfast…

July 18, 2025 11:24 IST

AI-led ad tools are helping small brands reduce reliance on big agencies

Swiggy isn’t alone. Across categories — from beauty platforms to D2C brands and even astrology start-ups — AI-led advertising tools…

July 18, 2025 09:32 IST

Sony announces KBC season 17 with new campaign on self-belief

The campaign, directed by filmmaker Vikas Bahl and produced by his studio Good Co., highlights how intellectual capability contributes to…

July 17, 2025 17:12 IST

Hurun’s under-30 entrepreneurs list features Perplexity’s Aravind Srinivas, Zepto co-founders shine on top: Key Highlights

Among the standout names on the list is Aravind Srinivas, co-founder of AI search startup Perplexity, who commands a significant…

July 17, 2025 13:37 IST

27.7 million tune in to Criminal Justice, making it India’s most-watched OTT title

Close on its heels is Ek Badnaam Aashram Season 3 Part 2, which drew 27.1 million viewers on Amazon MX…

Updated: July 17, 2025 13:14 IST

Brand war on ‘Campus’: Trademark dispute pits legacy sportswear against digital fashion label

According to Bar and Bench, Campus Sutra, which has operated under the full name since 2012, claimed that only three…

July 17, 2025 11:18 IST

94% of ads still reinforce traditional male roles: Kantar report calls for advertising reset

A striking 94% of advertisements in India continue to reinforce traditional male roles, missing the mark on capturing the evolving…

July 17, 2025 10:46 IST

Canva founder’s proposal was rejected by 100 investors, now she’s competing with Microsoft and Google

In 2007, a 19-year-old student at the University of Western Australia began noticing a recurring problem among her peers. While…

July 17, 2025 09:56 IST

Brand lessons from Dolly Chaiwala – Don’t underestimate the power of a common man

What began as a street-side spectacle is now taking structured form. On July 11, 2025, Dolly announced a pan-India franchise…

July 17, 2025 09:43 IST

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Elon Musk’s trillionaire mindset: Tesla chief pushes for 100-hour work week

Life1 hr ago

Elon Musk, CEO of Tesla, is set to become the world’s first trillionaire despite a challenging year. In a resurfaced interview, he recommends working 80-100 hours per week to achieve success, sparking a debate on work-life balance. Other successful CEOs, such as Bill Gates and Jack Ma, have also followed this approach.

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