
The ads in question feature Patanjali’s founder, Swami Ramdev, questioning the credibility of brands that manufacture Chyawanprash without “knowledge of…
Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among younger male consumers.
The expansion will focus primarily on South India, with additional growth planned in major metropolitan areas and tier-2 and tier-3…
As Meesho marked its tenth anniversary, co-founders Vidit Aatrey and Sanjeev Barnwal sat down for a reflective interview, not with…
During non-peak hours, the guidelines now prevent ride-hailing firms from offering fares at less than 50% of the base rate,…
I’m always captivated by how leading luxury brands tell their stories, and Cartier’s “Le Voyage Recommencé” high jewelry collection truly…
Every tap and swipe becomes an opportunity to learn about a fan – their passions and habits – and tailor…
The brand doesn’t have the advertising brilliance displayed by brands like Alpenliebe. Pulse has won more on product innovation and…
Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic…
The section features a variety of dishes such as biryani, rolls, noodles, and regional meals.
The campaign features personalised video messages from cricketer Rishabh Pant, generated using artificial intelligence.
Now, a new icon has arrived: Skullpanda, the spiritual successor to Labubu. While Labubu was known for its signature expression,…
“The dating app sector is at a crossroads as user preferences shift towards organic, in-person connections over digital swiping,” Yasin…
Festival organisers stated that the jury was unaware of the content manipulation at the time of judging, which violated strict…
Amul has retained its position as India’s top food brand with a brand value of $4.1 billion, according to the…
From building athletic tracks in India’s farthest districts to rolling out multi-sport arenas in metros, we aim to bridge the…
Taking on Meta could prove a tall order for Elon Musk’s messaging app
n this interview, Nitin Bhandari, VP & General Manager – Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava…