Page 17 of Brand

The social commerce initiative will offer over 500 hours of content from Bollywood stars and influencers

It’s no secret that the runways of fashion are strewn with examples of work where original creators are either overlooked…

Over the next five years, Reliance plans to build and scale FACEGYM’s footprint across India through a mix of standalone…

“Jaguar’s rebranding is not related to a sales decline. The brand had long anticipated a period when its current range…

The ads in question feature Patanjali’s founder, Swami Ramdev, questioning the credibility of brands that manufacture Chyawanprash without “knowledge of…

Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among younger male consumers.

As Meesho marked its tenth anniversary, co-founders Vidit Aatrey and Sanjeev Barnwal sat down for a reflective interview, not with…

The brand doesn’t have the advertising brilliance displayed by brands like Alpenliebe. Pulse has won more on product innovation and…

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic…