Page 15 of Brand

A long-time Levi’s executive, Gor has spent 16 years with the denim brand, where he has led initiatives that have…

Amit Chaubey, head of marketing science, APAC, Snap Inc, spoke to Geetika Srivastava about redefining ROI, engaging young audiences, and…

The product in question, the Oaxaca Slip-On, is part of Adidas Originals’ new line with Chavarria, who is of Mexican…

Batra, currently India’s top-ranked women’s table tennis player, is a Commonwealth Games gold medallist and an Olympian.

Besides the challenges in the US market, Balaji will have to also pay attention to the Chinese market, which was…

Another compelling example is Netflix. While technology powers its AI-driven recommendation engine, the real objective is business-driven: to boost customer…

According to global drinks data provider IWSR, the expanding market for alcoholic beverages in India is driven by a mix…

Shadowfax Technologies, the tech-first third-party logistics (3PL) firm, has unveiled a refreshed brand identity as it gears up for a…

Actor and entrepreneur Ranbir Kapoor has invested in Prozo, a tech-enabled, full-stack supply chain platform that integrates warehousing, freight and…