The tracker will allow platforms and sports leagues to assess the performance of tournaments across four key metrics, Buzz, Reach,…
Radico Khaitan Ltd, one of India’s largest alcoholic beverage manufacturers, has partnered with actor Shah Rukh Khan, Aryan Khan’s D’YAVOL…
Trained AI agents are leading this transformation. Intelligent systems, like Yukti, built for high-consideration product demos, are solving one of…
But in a calendar crammed with “days,” not every brand invitation is welcome. “Be real,” says N. Chandramouli, CEO of…
Oyo Hotels and Homes Pvt Ltd has approached the Delhi High Court to challenge parts of an arbitration award in…
An emerging set of online marketplaces is enabling consumers to acquire non-refundable flights, hotel bookings, and holiday packages from travellers…
With content available in over 10 Indian languages, the platform caters to passengers across the country’s diverse linguistic and cultural…
Flying a hovercraft made out of thermocol over Mumbai’s Powai lake led to a company which now has a 50%…
Zepto Co-founder and CEO Aadit Palicha said the platform’s Rakhi sales peaked between 10 and 11 a.m. on the day…
From autumn 2025, Hulu will replace the Star hub within Disney+ in international markets. A unified Disney+ and Hulu app…
My weekdays are structured yet dynamic. I start with a brisk walk and some quiet time to set my tasks…
As far as TRPs (television rating points) go, Kyunki in its earlier iteration consistently was always well over the 20…
Philips India shifts to a fully digital-first marketing strategy from 2025, dropping all TV spends. Focused on attention-driven content, platform-specific…
By the time I’m done, I’m not just recharged physically but also mentally clearer about what to work on next.
From championing financial independence to rethinking who counts as “family,” the campaigns span humour, nostalgia, equality, and inclusivity. Here’s a…
Gen Z, which makes up 16% of urban India’s population, around 86 million people, is the country’s most internet-connected demographic.
Zomato has announced that Bollywood superstar Shah Rukh Khan will be its new brand ambassador, marking a high-profile addition to…
The year so far has been particularly slow; Indigifts is the only domestic startup to raise capital in 2025 YTD,…