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    Page 14 of Brand

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    The research is based on weekly online surveys with 600 regular OTT sports viewers, with the sample aligned to The Ormax Sports Audience Report 2024.
    Ormax Media launches tracker to decode India’s sports streaming craze

    The tracker will allow platforms and sports leagues to assess the performance of tournaments across four key metrics, Buzz, Reach,…

    August 13, 2025 12:49 IST
    D’YAVOL Spirits chief executive Leti Blagoeva said the collaboration marked a new chapter for the brand, which has previously produced award-winning spirits.
    Shah Rukh Khan, Aryan Khan and Nikhil Kamath just launched a new liquor brand — Here’s what’s coming first

    Radico Khaitan Ltd, one of India’s largest alcoholic beverage manufacturers, has partnered with actor Shah Rukh Khan, Aryan Khan’s D’YAVOL…

    August 13, 2025 09:56 IST
    The shift needed now is strategic clarity. AI is no longer a backend feature. If it drives conversion, improves demo effectiveness, safeguards brand identity, or reduces CAC, it must be managed like a performance asset.
    Your next P&L line: Align AI with your business outcomes

    Trained AI agents are leading this transformation. Intelligent systems, like Yukti, built for high-consideration product demos, are solving one of…

    August 13, 2025 09:42 IST
    The season ahead will test which way brands lean. “Audiences can sense when a brand is just jumping on the bandwagon without adding value. The winning formula is relevance + resonance, not just relevance plus reach,” concludes Anuj Gosalia, founder & CEO of Terribly Tiny Tales.
    How brands can stand apart this Independence Day, Ganesh Chaturthi, Durga Pujo…

    But in a calendar crammed with “days,” not every brand invitation is welcome. “Be real,” says N. Chandramouli, CEO of…

    August 13, 2025 09:34 IST
    Oyo, which had partially succeeded in arbitration, is seeking to set aside the award’s findings on three issues: compensation for the lease’s lock-in period, the award of interest, and certain observations on stamp duty.
    Oyo drags Lenskart back to court over office lease fallout

    Oyo Hotels and Homes Pvt Ltd has approached the Delhi High Court to challenge parts of an arbitration award in…

    Updated: August 14, 2025 10:40 IST
    . But for travellers with flexible schedules, it’s a clever way to turn someone else’s change of plans into your next getaway.
    Travel Thrifting: I tried buying a second-hand vacation — here’s how it works

    An emerging set of online marketplaces is enabling consumers to acquire non-refundable flights, hotel bookings, and holiday packages from travellers…

    Updated: August 13, 2025 16:27 IST
    The integration means passengers can access the service directly from the RailOne app while onboard.
    Long train ride? Indian Railways’ RailOne brings free movies and shows to your seat

    With content available in over 10 Indian languages, the platform caters to passengers across the country’s diverse linguistic and cultural…

    August 12, 2025 13:45 IST
    In July 2023, the Mumbai-based firm made its IPO debut, and this year, it made a noteworthy contribution to Operation Sindoor. Incidentally, the drone featured in the movie 3 Idiots was an early prototype developed by ideaForge.
    From IIT Bombay labs to defence skies: How ideaForge took flight as India’s drone leader

    Flying a hovercraft made out of thermocol over Mumbai’s Powai lake led to a company which now has a 50%…

    August 11, 2025 14:11 IST
    Chief Business Officer Devendra Meel said the brand saw a nearly 30% rise in average order value and a 150% jump in order volumes compared to last year.
    From 820 Rakhis a minute to 12x sweets sales: Quick Commerce’s Rakhi 2025 numbers

    Zepto Co-founder and CEO Aadit Palicha said the platform’s Rakhi sales peaked between 10 and 11 a.m. on the day…

    August 11, 2025 13:31 IST
    According to multiple media reports, all Hulu programming, including original series, films, news, and live sports, will be accessible directly through Disney+ from early 2026.
    Disney to shut down Hulu App and merge streaming service into Disney+ by 2026

    From autumn 2025, Hulu will replace the Star hub within Disney+ in international markets. A unified Disney+ and Hulu app…

    August 11, 2025 13:20 IST
    I’m drawn to brands that combine heritage with innovation. Bata, of course, is close to my heart for its legacy and forward-thinking approach. In fashion, I appreciate brands like Hush Puppies for their blend of comfort and style.
    After Hours with Badri Beriwal, Chief Strategy & Business Development Officer, Bata India

    My weekdays are structured yet dynamic. I start with a brisk walk and some quiet time to set my tasks…

    August 11, 2025 10:02 IST
    Advertisers, especially the ones targeting older audiences, can leverage the show to generate goodwill for their brand and boost their brand image, says Nikhil Rangnekar, CEO at MediaCircle.
    Kyunki Saas Bhi’s… dream comeback has important lessons for brands that have lost relevance 

    As far as TRPs (television rating points) go, Kyunki in its earlier iteration consistently was always well over the 20…

    August 11, 2025 09:47 IST
    Philips moves to fully digital-first marketing strategy in India
    Philips moves to fully digital-first marketing strategy in India

    Philips India shifts to a fully digital-first marketing strategy from 2025, dropping all TV spends. Focused on attention-driven content, platform-specific…

    Updated: August 11, 2025 17:07 IST
    Weekends are all about catching up with family and taking a pause from the madness of dance floor to get the balcony view – just to see if we’re really headed in the right direction!
    BrandWagon Chai pe Charcha with Enalytix’s Rajul Tandon Premium Story

    By the time I’m done, I’m not just recharged physically but also mentally clearer about what to work on next.

    August 9, 2025 12:00 IST
    Brands this year are telling Raksha Bandhan stories that go beyond the classic image of a sister tying a rakhi to her brother.
    Rakhi 2025: Brand campaigns push new narratives for the festival

    From championing financial independence to rethinking who counts as “family,” the campaigns span humour, nostalgia, equality, and inclusivity. Here’s a…

    Updated: August 9, 2025 18:35 IST
    The feeds of Gen Z news consumers are a blend of institutional publishers, independent creators, and meme pages.
    91% of Gen Z in India get their news from social media: Google-Kantar study

    Gen Z, which makes up 16% of urban India’s population, around 86 million people, is the country’s most internet-connected demographic.

    August 8, 2025 16:38 IST
    The partnership is expected to be visible across Zomato’s upcoming advertising efforts, spanning television, digital platforms, print, and outdoor promotions.
    Zomato brings Shah Rukh Khan on board as brand ambassador

    Zomato has announced that Bollywood superstar Shah Rukh Khan will be its new brand ambassador, marking a high-profile addition to…

    August 8, 2025 13:10 IST
    India’s most-funded gifting startups are Xoxoday ($30.6 million), Ferns N Petals ($26.1 million), ZoomIn ($21 million), Bakingo and FlowerAura (each $16 million), and eYantra ($10.9 million).
    India’s gifting startups hit a funding winter — What’s behind the sudden chill?

    The year so far has been particularly slow; Indigifts is the only domestic startup to raise capital in 2025 YTD,…

    August 8, 2025 12:29 IST
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    In sub-4m SUV arena, homegrown Tata outpaces Korean rivals
    In sub-4m SUV arena, homegrown Tata outpaces Korean rivals
    1 hr ago

    Tata Motors’ Nexon and Punch remain top sellers in the sub-4 metre compact SUV segment, outperforming four rivals from Hyundai and Kia. This trend has been ongoing, with Nexon being one of the country’s best-selling cars. Tata’s emphasis on safety and various powertrain options has contributed to its success, while Hyundai and Kia’s feature-rich models have had varying levels of success.

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