Page 14 of Brand

RMZ, formerly known as RMZ Corp, has announced a rebranding exercise, dropping “Corp” from its name as part of a…

Among the standout names on the list is Aravind Srinivas, co-founder of AI search startup Perplexity, who commands a significant…

According to Bar and Bench, Campus Sutra, which has operated under the full name since 2012, claimed that only three…

In 2007, a 19-year-old student at the University of Western Australia began noticing a recurring problem among her peers. While…

This was the team’s first visit to the southwestern Maharashtra city, coming weeks after Prada drew criticism for featuring Kolhapuri-style…

One of my all-time favourite ad campaigns has to be ‘It Has to Be Heinz’. It’s not just about ketchup;…

But ask any experienced brand manager and they’ll tell you: the best ideas don’t come from the prompt, they come…

Badshah is one of 100-odd celebrities that the brand has partnered with to churn out over 500 hours of snackable…

The partnership will offer Indian consumers access to Lululemon’s global range of athletic and lifestyle products, including apparel, footwear, and…