Page 12 of Brand

Microdramas are drawing viewers, but are advertisers keeping pace?

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found…

Updated: August 22, 2025 19:30 IST

$Agarwal considers hair transplants — not rival brands, as their real competition, noting that their treatments cost a fraction of surgical alternatives.$

84-year-old nanaji converts family hairfall remedy into 48 cr business

Avimee Herbal, born from a family remedy in Surat, has grown into a Rs 48 crore brand shipping 15,000 units…

August 22, 2025 08:00 IST

Dream11 to Byju’s – Are Indian cricket teams’ major sponsors struggling with a jersey jinx?

From Sahara to Byju’s, the list of sponsors is dotted with stories of boom followed by bust, raising questions about…

Updated: August 22, 2025 09:33 IST

Retail sector projected to nearly double and nudge $2 trillion by 2030

“The next wave of growth will be driven less by distribution expansion and more by the ability of FMCG, retail,…

August 21, 2025 09:37 IST

‘We pay Rs 20,000 cr annually through taxes’, industry leaders say real money gaming ban will erode earnings

The proposed ban on real money gaming under the Online Gaming Bill, 2025, threatens to wipe out a category that…

August 20, 2025 17:14 IST

Online Gaming Bill: E-sports firms welcome clarity; skill gaming operators fear ‘illegal networks’

The Promotion and Regulation of Online Gaming Bill, 2025 has split India’s gaming sector, with esports leaders welcoming recognition while…

August 20, 2025 13:10 IST

Blogger’s Park: How SEO strategies need to adapt to new search behaviours

AI has rewritten the rules. Search behaviour has changed. The Internet is flooded with AI-written content. Traditional SEO strategy is…

August 20, 2025 09:58 IST

Publicis’ Leo bets on AI and Gen Z to fuel growth, says Amitesh Rao

“This was much more than a rebranding move from an optics perspective. It has helped us work with clients and…

August 20, 2025 09:52 IST

Ban on online gaming could hit Rs 25,000-cr FDI, 2 lakh jobs at risk

The government plans to ban all money-based online games under a new Bill, proposing up to three years’ jail and…

Updated: August 20, 2025 09:44 IST

Shein faces 1M euros fine for a vague ad – In India, greenwash marketing can cost brands up to Rs 50L

From Shein to Patanjali, exaggerated green claims are facing global and Indian regulatory heat, with fines, bans, and consumer backlash…

Updated: August 19, 2025 16:55 IST

Reliance enters Ayurveda-inspired drinks market with majority stake in Naturedge JV

Its flagship product, Shunya, is a zero-calorie, zero-sugar drink infused with herbs like Ashwagandha, Brahmi, Khus, Kokum and Green Tea.…

August 19, 2025 12:40 IST

Healthy not boring anymore, snack startups are reshaping binging habits

India’s snack aisle is undergoing a makeover as startups push makhana, millet chips, protein wafers and freeze-dried fruits into mainstream…

Updated: August 19, 2025 19:20 IST

Small packs bring in big glam for Flipkart’s beauty biz

By offering 10 ml face serums and 50 ml face washes at lower price points, the e-commerce major is attracting…

August 19, 2025 09:34 IST

UK’s Michelin Guide restaurant launches a water menu costing Rs 2200 a bottle

The water list includes Icelandic Glacier Water (£12), described as “sharp, dry, and metallic tasting,” and Portugal’s The Palace of…

Updated: August 18, 2025 17:58 IST

Nikhil Kamath invests Rs 137.5 crore in Goldi Solar to boost India’s clean energy push

Kamath, co-founder of Zerodha and True Beacon, said India had the potential to create global-scale renewable companies.

August 18, 2025 14:18 IST

India–Pak Asia Cup clash triggers record surge in ad rates – Rs 16 lakh for 10 seconds

Spot-buy packages across the tournament are priced at Rs 16 lakh per 10 seconds, while premium sponsorship slots have been…

August 18, 2025 11:48 IST

Saiyaara tops July 2025 box office with Rs 392 cr; Mahavatar Narsimha follows at Rs 259 cr: Report

With this performance, the cumulative box office for the year now stands at Rs 7,175 crore, up 22% compared to…

August 18, 2025 11:04 IST

After hours with Anshu Sarin, CEO, 91Springboard

“The business of workspaces is not just renting desks; we’re building vibrant, human-first workspaces that hum with energy, hospitality, and…

Updated: August 19, 2025 16:33 IST

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For an AI-powered stride: Smart shoes race past fashion into tech

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Smart shoes have revolutionized the footwear industry, with top brands like Nike and Adidas incorporating sensors, processors, and AI. These shoes not only enhance performance but also offer features like motorized lacing and medical monitoring. However, the challenge lies in integrating technology into design seamlessly.

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