Page 11 of Brand

Swiggy launches DeskEats to tap corporate meal market in 30 cities

The initiative, which has gone live across over 7,000 tech parks, corporate complexes and business centres in 30 cities, aims…

August 4, 2025 13:00 IST

Can the design-first D2C luggage brands pull the rug from under the feet of legacy players?

While the top three — VIP, Safary Bags and Samsonite — still control 86% of the Rs 16,000-crore organised luggage…

August 4, 2025 12:25 IST

After hours with Shashwat Vatsa, AVP, Brand, Olyv

My weekdays are structured but dynamic. Mornings typically begin with short team syncs to align on priorities and performance

August 4, 2025 11:35 IST

‘Is and always was about the jeans’: American Eagle breaks silence on Sydney Sweeney’s ‘Great Jeans’ ad days after backlash

American Eagle’s denim campaign with Sydney Sweeney sparked backlash over its wordplay on “jeans” and “genes.” A delayed corporate apology…

Updated: August 4, 2025 10:39 IST

Aamir Khan skips OTT for YouTube, but is the math in his favour?

On paper, it’s a clever disruption. While a traditional streaming deal could have netted Khan a one-time upfront payment, reportedly…

August 2, 2025 09:34 IST

Reliance’s Tira expands into Ayurvedic wellness with Puraveda

Reliance Retail’s beauty platform Tira has launched Puraveda, an Ayurvedic personal care brand blending traditional ingredients with modern formulations. The…

August 1, 2025 13:21 IST

Skipping leg day and love? Shaadi.com’s new campaign hits the gym

From “kab tak ispe chadoge, ghodi pe bhi chadh lo” to “lovelife bhi waise hi skip kar rahe ho jaise…

August 1, 2025 12:09 IST

Kriti Sanon’s Hyphen is for dabblers with best of nature and science

After co-founding caffeine-led mCaffeine, Tarun Sharma is repurposing the same backend engine to build Hyphen, a skincare brand that blends…

Updated: August 1, 2025 11:12 IST

How Divya Deshmukh’s World Cup win could reshape India’s sports endorsement playbook

At just 19, Divya Deshmukh’s historic World Cup win has turned her into a breakout star in Indian sport. As…

August 1, 2025 09:40 IST

Ajit Varghese quits JioStar, Mahesh Shetty steps in as revenue head

Ajit Varghese has stepped down as Head of Revenue, Entertainment & International at JioStar and is set to join Madison…

July 31, 2025 13:50 IST

At 50, Emami rolls out refreshed brand identity across group

The new identity will not be limited to Emami Ltd alone. Each of the diversified businesses within the Emami Group…

July 31, 2025 11:03 IST

Blinkit wants to bring you medicines in minutes

Quick commerce platform Blinkit has begun piloting prescription medicine deliveries in select Bengaluru pincodes, expanding beyond over-the-counter drugs. The service…

July 31, 2025 10:19 IST

How Peyush Bansal turned a clear gap into Lenskart—and an IPO

Peyush Bansal’s Lenskart, which began as an online contact lens seller in 2010, is now gearing up for a Rs…

July 31, 2025 09:34 IST

‘Failing to succeed helped us succeed’: Suresh Narayanan on leading Nestlé India through crisis and comeback

Suresh Narayanan, outgoing CMD of Nestlé India, reflects on how the 2015 Maggi crisis became a catalyst for the company’s…

July 30, 2025 16:37 IST

BioAgeSense brings brand-first approach to AI wellness tools

The approach reflects a broader trend in the wellness sector, where product design and brand positioning are increasingly developed in…

Updated: August 13, 2025 17:23 IST

MS Dhoni joins Acko as investor and brand ambassador

Cricket legend M.S. Dhoni has taken a personal stake in tech‑led insurer Acko and will front its next wave of campaigns.…

July 30, 2025 13:44 IST

‘Biggest risk is looking tone deaf or opportunistic’ – Ifs and buts of moment marketing

A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the…

July 30, 2025 11:05 IST

Lenskart acquires 80% stake in Spain’s Meller for Rs 407 cr ahead of IPO

Eyewear retailer Lenskart has acquired an 80% stake in Spanish brand Meller for Rs 407 crore as part of its…

July 30, 2025 10:10 IST

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US OPT tax push coincides with 25% outsourcing penalty on US companies

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‘H-1B fee impact marginal,’ says Nasscomm, Indian IT companies hiring Americans

World News26 min ago

Nasscom believes that the recent changes in the H-1B visa policy will have a limited impact on Indian IT firms. The number of visas issued to top companies has decreased, but they have been investing in local hiring and upskilling programs. The $100,000 fee will only be applicable in 2026, giving companies time to adjust. Nasscom says the fee will not have a significant impact on the sector.

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