After hours with Daijiro Nakano, Deputy Managing Director, Sony India As Deputy Managing Director at Sony India, my role is to lead the company’s growth while building a strong and… 1 month agoNovember 24, 2025
Tata Sierra returns to a crowded SUV market. Can legacy power a second coming? The new Tata Sierra’s formula includes less nostalgia and more character 1 month agoNovember 21, 2025
YouTube brings pay-per-view series to Indian audiences The platform will adopt a hybrid monetisation approach: the first two episodes will be available at no cost to encourage… 1 month agoNovember 20, 2025
Kantar’s Graham Staplehurst and Soumya Mohanty on what Indian brands are getting wrong “Indian brands like HDFC, Infosys and Airtel have also been featured in the global 100 brand ranking that we released… 1 month agoNovember 20, 2025
The premium playbook: How Indian alcohol giants are engineering a profit boom Premium IMFL already accounts for 40–45% of the category’s value, while premium beer contributes 20–25%. For an industry that sells… 1 month agoNovember 20, 2025
Digital video ads flood India, but viewers remember almost nothing: Report Only 11 brands, including Zepto, Zomato, Meesho, Nescafé, Flipkart, Amazon, Swiggy, Blinkit, Country Delight, RummyCircle and Dream11, managed to cross… 1 month agoNovember 19, 2025
Blogger’s Park: Why calling yourself an ‘AI agency’ in 2025 misses the point It’s 2025. AI isn’t the next big thing anymore, it’s the oxygen of our industry. Everywhere. Invisible. Essential. 1 month agoNovember 19, 2025
As Rs 250cr penalties loom, brands race to rebuild consent and compliance With consent becoming currency under DPDP, India’s advertising engine confronts its toughest transformation yet 1 month agoNovember 19, 2025
ED raids Gameskraft and WinZO offices over alleged algorithm manipulation, crypto links A total of 11 premises were covered, five in Bengaluru, four in Delhi and two in Gurugram, including the companies’… 1 month agoNovember 18, 2025
Palicha says Zepto’s dark patterns ‘Won’t happen again’ as company revamps pricing Zepto had faced widespread backlash over hidden fees, selective pricing, MRP manipulation and allegedly misleading discounts. 1 month agoNovember 17, 2025
Byju’s ‘Roundtripped’ $533M says US court filing; Founders call allegations ‘Selective and Incomplete’ In their statement, Byju’s founders said they “categorically and unequivocally” deny the accusations made by GLAS Trust in the latest… 1 month agoNovember 17, 2025
L’Oréal to set up one of its largest global capability centres in Hyderabad The proposed centre, distinct from the company’s existing research facilities in Mumbai and Bengaluru, will support global technology, innovation and… 1 month agoNovember 17, 2025
After Hours with Bhawna Agarwal, SVP & MD, HPE India Weekdays for me are a mix of focus and flow. I start early, around 6 a.m., with meditation or a… 1 month agoNovember 17, 2025
How IPO noise can recast consumer brands: The Lenskart listing and the battle for perception IPO chatter is typically an investor conversation, yet when the criticism is loud, snarky and meme-driven, it can colour consumer… 1 month agoNovember 18, 2025
Snapdeal turns employees into creators to cut costs and boost authenticity Fashion and lifestyle are a major focus for the brand, with over 90% of its business coming from these segments,… 1 month agoNovember 17, 2025
What Zohran Mamdani got right about social media and what Bihar’s young politicians didn’t Through all his campaign videos he pushed only one narrative: the promise of freezing rents, free public transport, universal childcare,… 2 months agoNovember 15, 2025
Coca-Cola defends AI-led holiday campaign amid social media outcry Social media criticism has been relentless since the ad’s release a week ago, with savage comments like “the best ad… 2 months agoNovember 14, 2025
‘I got a Rs 75 cr package and didn’t go’ Alakh Pandey’s ‘no-investor’ stand resurfaces as PhysicsWallah nears listing A YouTube video of Alakh Pandey talking to his students can be seen, where he describes how he got an… 2 months agoNovember 13, 2025
