Page 3 of Advertising industry

Looking ahead, dentsu expects the 2023 global advertising market to increase by 5.4% to reach $778.6 billion followed by a…

While the industry continues to grow, industry stakeholders believe that the adoption is still slow due to the pricing model

For Tarana Burke, founder and chief vision officer, ‘me too’ movement, brands and marketers can change the narrative of the…

According to Marc Pritchard, chief brand officer, P&G, 45% of P&G brands’ advertising around the world was directed by women…

At the Cannes Lions International Festival of Creativity 2022, India bagged a total of five Grand Prix and two Titanium…

The new-age customers look for a brand which stands for a purpose and has an authentic and true to it

VMLY&R Mumbai, McCann India, DDB Mudra, FCB India, and Ogilvy also emerged as winners

As per the report. Vicco Vajradanti Paste was the most advertised brand

The campaign has been conceptualised by Ogilvy

ASCI updates the code to include issues of gender identity, sexual orientation, body type, age or physical and mental conditions

He joins Digitas India from Dentsu Webchutney

dentsuMB India will then come under the additional charge of Heeru Dingra, CEO, Isobar India group, supported by business leaders…

M&C and Next Fifteen said in a joint statement that their deal would help establish a much stronger competitor in…

Brands moved to purpose and cause driven communications in order to communicate with their consumers