Advertising industry

Omnicom agencies take shape in India

Under the new structure, three of the industry’s most revered creative brands — DDB, FCB, and MullenLowe — have been…

December 2, 2025 18:08 IST

The creative genius who found the extraordinary in the ordinary

As India mourns his passing, it also celebrates a man who taught us to speak with pride, to dream with…

October 24, 2025 18:43 IST

Zee unveils game-changing hybrid channels to redefine entertainment

Zee Entertainment unveils hybrid channels Zee Power & Zee BanglaSonar as part of its digital transformation. With a platform-agnostic approach…

July 19, 2025 18:44 IST

Indian advertising business, brands, Digital advertising, IPG Mediabrands India

Indian advertising business set to reach Rs 1,476 billion by 2026: Report

Ad market set to hit Rs 1,476 billion by 2026 with 7.8% growth in 2025. Digital leads with 51% share,…

July 3, 2025 17:14 IST

The fact that agencies like Godrej Creative Lab and Kinnect are on the board reflects a deeper shift—one where newer or digital-first players are stepping into the spotlight.

FCB India, Talented, Ogilvy lead India’s tally at Cannes Lions so far

Indian agencies bag 12 metals at Cannes Lions 2025 by day two, with FCB India, Talented, and Ogilvy leading the…

June 18, 2025 10:04 IST

brands, artificial intelligence, AI, technology, branding, social media

Faces of the future: Brands are turning to AI bots & avatars for ad campaigns

This is not only a cost-effective tool but also as a creative collaborator. But are they posing a threat to…

May 31, 2025 22:28 IST

online advertisements, ads, Fair and Reciprocal Plan, industry, equalisation levy, American companies, digital service tax

Centre to abolish 6% equalisation levy on digital ads

India to withdraw 6% equalisation levy on online ads in Finance Bill 2025, signaling a shift in digital tax approach…

March 24, 2025 22:57 IST

government, Finance Bill 2025, finance ministry, Finance Minister, digital advertising, tax, tax burden, digital advertising platforms, Google, Meta

Govt proposes lowering tax burden on online ads

The government has proposed the removal of the 6 per cent equalisation levy on online advertising.

March 24, 2025 16:07 IST

advertising, ad growth, ai, artificial intelligence,

India’s ad market to grow 7% in 2025, says GroupM’ TYNY

The report pointed out that 60+ countries across the globe held elections in 2024, signalling potential shifts in governance and…

Updated: February 11, 2025 18:00 IST

Omnicom-IPG merger. (This is an AI image generated with DALL-E)

Omnicom-IPG Merger: What do they stand to gain or lose? Premium Story

Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win…

December 13, 2024 08:00 IST

TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024

From what it’s understood, the top 10 advertisers, collectively, added 16% share of ad space with SBS Biotech dominating the…

June 28, 2024 18:30 IST

Budget 2024, Union Budget 2024, Nirmala Sitharaman, Media & Entertainment industry, digital infrastructure, OTT, tax deduction, TDS, advertising agencies, cash flow, GST Council meeting

Budget 2024: What does the Media & Entertainment industry expect from Union Budget?

On the tax front, while the government has undertaken several tax reforms over the years, there are still certain pain…

June 28, 2024 09:51 IST

This survey was conducted online in India by YouGov focused on consumers who watch video content at least once a month (Image: PR Handout)

78% of Indian consumers prefer personalised ads, reveals Consumer Perceptions of Ads on Streamers Survey 2024

Over 1,000 consumers in India were surveyed for their perspective on advertising on streaming media platforms

June 27, 2024 15:45 IST

Google loses bid to end US antitrust case over digital advertising

US District Judge Leonie Brinkema in denied Google’s motion during a hearing, according to court records

June 17, 2024 12:45 IST

Industry body, ASCI, issued a clarification on the same (Image: Financial Express)

MIB’s self-certification causes a stir in advertisers’ lives; find out how it affects you

The notification has mentioned two portals for all advertisers/advertising agencies to generate their self-certificate

June 14, 2024 14:58 IST

The other big discussion point was the longstanding debate on agency remuneration

GoaFest 2024: Leo Burnett wins Grand Prix, bags Creative Agency of the Year and Branded Content and Entertainment Specialist Agency of The Year

famous Innovations and Maitri Advertising Works also won a Grand Prix each in the Creative Agency category

June 1, 2024 01:00 IST

Custom Market Insights has anticipated the programmatic advertising sector to clock $30.1 billion by 2032 (Image: PR Handout)

Moloco’s Siddharth Jhawar on optimisation of ad targeting and impact of the company’s multi-year strategic partnership with Viacom18 Premium Story

“Our flagship product is a user acquisition product, which is called the demand-side platform,” Jhawar stated

May 29, 2024 08:00 IST

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Compact and ergonomic with sleek, modern aesthetic

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Glen’s Ultra Tuff Mixer Grinder is a powerful and efficient kitchen appliance with a 1000W motor, reduced noise levels, and three stainless steel jars. As a trusted Indian brand, Glen offers a stylish and innovative design with safety features. When choosing a mixer grinder, look for powerful motors, stainless steel jars, sharp blades, and safety features.

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