Advertising industry

Zee unveils game-changing hybrid channels to redefine entertainment

Zee Entertainment unveils hybrid channels Zee Power & Zee BanglaSonar as part of its digital transformation. With a platform-agnostic approach…

July 19, 2025 18:44 IST

Indian advertising business, brands, Digital advertising, IPG Mediabrands India

Indian advertising business set to reach Rs 1,476 billion by 2026: Report

Ad market set to hit Rs 1,476 billion by 2026 with 7.8% growth in 2025. Digital leads with 51% share,…

July 3, 2025 17:14 IST

The fact that agencies like Godrej Creative Lab and Kinnect are on the board reflects a deeper shift—one where newer or digital-first players are stepping into the spotlight.

FCB India, Talented, Ogilvy lead India’s tally at Cannes Lions so far

Indian agencies bag 12 metals at Cannes Lions 2025 by day two, with FCB India, Talented, and Ogilvy leading the…

June 18, 2025 10:04 IST

brands, artificial intelligence, AI, technology, branding, social media

Faces of the future: Brands are turning to AI bots & avatars for ad campaigns

This is not only a cost-effective tool but also as a creative collaborator. But are they posing a threat to…

May 31, 2025 22:28 IST

online advertisements, ads, Fair and Reciprocal Plan, industry, equalisation levy, American companies, digital service tax

Centre to abolish 6% equalisation levy on digital ads

India to withdraw 6% equalisation levy on online ads in Finance Bill 2025, signaling a shift in digital tax approach…

March 24, 2025 22:57 IST

government, Finance Bill 2025, finance ministry, Finance Minister, digital advertising, tax, tax burden, digital advertising platforms, Google, Meta

Govt proposes lowering tax burden on online ads

The government has proposed the removal of the 6 per cent equalisation levy on online advertising.

March 24, 2025 16:07 IST

advertising, ad growth, ai, artificial intelligence,

India’s ad market to grow 7% in 2025, says GroupM’ TYNY

The report pointed out that 60+ countries across the globe held elections in 2024, signalling potential shifts in governance and…

Updated: February 11, 2025 18:00 IST

Omnicom-IPG merger. (This is an AI image generated with DALL-E)

Omnicom-IPG Merger: What do they stand to gain or lose? Premium Story

Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win…

December 13, 2024 08:00 IST

TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024

From what it’s understood, the top 10 advertisers, collectively, added 16% share of ad space with SBS Biotech dominating the…

June 28, 2024 18:30 IST

Budget 2024, Union Budget 2024, Nirmala Sitharaman, Media & Entertainment industry, digital infrastructure, OTT, tax deduction, TDS, advertising agencies, cash flow, GST Council meeting

Budget 2024: What does the Media & Entertainment industry expect from Union Budget?

On the tax front, while the government has undertaken several tax reforms over the years, there are still certain pain…

June 28, 2024 09:51 IST

This survey was conducted online in India by YouGov focused on consumers who watch video content at least once a month (Image: PR Handout)

78% of Indian consumers prefer personalised ads, reveals Consumer Perceptions of Ads on Streamers Survey 2024

Over 1,000 consumers in India were surveyed for their perspective on advertising on streaming media platforms

June 27, 2024 15:45 IST

Google loses bid to end US antitrust case over digital advertising

US District Judge Leonie Brinkema in denied Google’s motion during a hearing, according to court records

June 17, 2024 12:45 IST

Industry body, ASCI, issued a clarification on the same (Image: Financial Express)

MIB’s self-certification causes a stir in advertisers’ lives; find out how it affects you

The notification has mentioned two portals for all advertisers/advertising agencies to generate their self-certificate

June 14, 2024 14:58 IST

The other big discussion point was the longstanding debate on agency remuneration

GoaFest 2024: Leo Burnett wins Grand Prix, bags Creative Agency of the Year and Branded Content and Entertainment Specialist Agency of The Year

famous Innovations and Maitri Advertising Works also won a Grand Prix each in the Creative Agency category

June 1, 2024 01:00 IST

Custom Market Insights has anticipated the programmatic advertising sector to clock $30.1 billion by 2032 (Image: PR Handout)

Moloco’s Siddharth Jhawar on optimisation of ad targeting and impact of the company’s multi-year strategic partnership with Viacom18 Premium Story

“Our flagship product is a user acquisition product, which is called the demand-side platform,” Jhawar stated

May 29, 2024 08:00 IST

“We conducted detailed concept testing with our consumers to understand what resonated most with them,” Mishra said (Image: PR Handout)

Ad of the Day: Mamaearth’s ‘Maa Paas Nahi, Toh Mamaearth Hi Sahi’

Anuja Mishra, CMO, Honasa Consumer Limited, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing…

May 22, 2024 19:10 IST

ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation (Image: PR Handout)

34% of ads promoted harmful situations or products: Report

Reportedly, ASCI examined 10,093 complaints and investigated 8,299 advertisements

May 22, 2024 18:30 IST

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Green Cards, H-1B visas, F-Visa, foreign students, US Visa fees, legal immigration

US tightens rules for Green Cards and H-1B visas

Laura Loomer said that Americans may no longer have to press a number to listen in English when calling customer care as Trump is mulling blocking outsourcing work to Indian IT companies.

Trump mulling blocking IT outsourcing, says Laura Loomer, pushes to ‘make call centres American again’

iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max price in India, US leaks ahead of September 9 launch: Check details

Vietnamese EV giant VinFast debuts in India with two SUVs

55 min ago

Vietnamese EV giant VinFast has made its debut in India with the launch of VF 6 and VF 7 models. VF 6 offers a 59.6-kWh battery and 468 km range, while VF 7 has two battery options and 438-532 km range. The company aims to expand its presence with 35 dealerships and 26 workshops, competing with other EVs in the market.

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