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IAS expands its brand safety measurement product for YouTube

From what it is understood, this campaign type simplifies the advertising process by eliminating the need to manage multiple campaigns

June 18, 2024 12:00 IST

Wild Stone Code retains Vicky Kaushal as its brand ambassador

Reportedly, in the ad, Kaushal embodies the modern man. From what it is understood, the ad captures Kaushal’s experience with…

June 17, 2024 15:00 IST

Google loses bid to end US antitrust case over digital advertising

US District Judge Leonie Brinkema in denied Google’s motion during a hearing, according to court records

June 17, 2024 12:45 IST

Jindal Stainless rolls out ‘Zung Warrior’ campaign

Reportedly, the ‘Zung Warrior’ brand campaign, as part of the larger ‘Jindal Saathi 5.0’ project, includes three videos

June 17, 2024 11:33 IST

Industry body, ASCI, issued a clarification on the same (Image: Financial Express)

MIB’s self-certification causes a stir in advertisers’ lives; find out how it affects you

The notification has mentioned two portals for all advertisers/advertising agencies to generate their self-certificate

June 14, 2024 14:58 IST

The other big discussion point was the longstanding debate on agency remuneration

GoaFest 2024: Leo Burnett wins Grand Prix, bags Creative Agency of the Year and Branded Content and Entertainment Specialist Agency of The Year

famous Innovations and Maitri Advertising Works also won a Grand Prix each in the Creative Agency category

June 1, 2024 01:00 IST

Custom Market Insights has anticipated the programmatic advertising sector to clock $30.1 billion by 2032 (Image: PR Handout)

Moloco’s Siddharth Jhawar on optimisation of ad targeting and impact of the company’s multi-year strategic partnership with Viacom18 Premium Story

“Our flagship product is a user acquisition product, which is called the demand-side platform,” Jhawar stated

May 29, 2024 08:00 IST

“We conducted detailed concept testing with our consumers to understand what resonated most with them,” Mishra said (Image: PR Handout)

Ad of the Day: Mamaearth’s ‘Maa Paas Nahi, Toh Mamaearth Hi Sahi’

Anuja Mishra, CMO, Honasa Consumer Limited, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing…

May 22, 2024 19:10 IST

ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation (Image: PR Handout)

34% of ads promoted harmful situations or products: Report

Reportedly, ASCI examined 10,093 complaints and investigated 8,299 advertisements

May 22, 2024 18:30 IST

Google rolls out AI-driven ad products

The company has also shared data on ads creativity and performance at scale with Google AI

May 21, 2024 21:35 IST

“A further exploration of our idea of zoning out from the kit kit surrounding investments. The fourth in the series introduces insurance and sees the idea taking a musical twist,” Misra said (Image: PR Handout)

Ad of the Day: Upstox’s ‘Cut the Kit-Kit’

Vasudha Misra, regional creative officer, Lowe Lintas, talks to BrandWagon Online about the creative process and challenges faced in bringing…

May 20, 2024 18:30 IST

P&G has reduced its spending on Olympics advertising in the United States by 50% over the last several Games (Image: Financial Express)

P&G plans to downplay its corporate name in ads during Paris Olympics

The consumer products maker is instead focusing its marketing at the Games on its individual brands

May 15, 2024 16:45 IST

Rumble has accused Google of maintaining its monopoly by reaching an agreement with Meta's Facebook (Image: Freepik)

Rumble sues Google over digital advertising practices

The suit alleges Google has monopolised the ad stack “by buying companies up and down the chain, concurrently representing both…

May 14, 2024 10:30 IST

Digital video refers to a broad category of TV alternatives that includes paid streaming services (Image: Freepik)

TV upfront presentations clouded by digital video ad supremacy

The shift in spending and competition from tech players has taken a toll on media companies’ financial results

May 14, 2024 09:15 IST

“I believe we measure almost 280 billion impressions per day,” Khattar mentioned (Image: PR Handout)

Integral Ad Science’s Saurabh Khattar on the importance of video and social user-generated content; along with the safety of ad placements Premium Story

ROC filings from Tofler stated that IAS posted an approximately 31.2% increase in revenue from operations from FY22 to FY23

May 3, 2024 08:00 IST

Roblox is hoping its large Gen-Z user base will give it an edge in the competitive ad market (Image: Freepik)

Roblox players to start seeing video ads in its virtual realms

Reportedly, it would give advertisers access to Roblox’s nearly 72 million daily active users

May 1, 2024 19:00 IST

Overall, the international XR sector is expected to have a $183.96 billion worth in 2024 (Image: Freepik)

Unlocking the digital potential: Finding the XR in advertising Premium Story

According to industry estimates, in the case of AR and VR advertising, expenses can span from $5,000 to upwards of…

April 30, 2024 08:00 IST

Reportedly, the company ended the first quarter with 81.6 million "streaming households" (Image: Freepik)

Roku’s warning on ad-supported streaming competition clouds upbeat earnings

Roku has seen more people turn to its platform as major streamers increased prices and economic uncertainty pressured consumer spending

April 26, 2024 10:30 IST

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