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Skype was launched by Microsoft in 2003. (Image Credits: Skype)

Skype’s future looks ad-free! What about us?

The release issued earlier this week announced the ditching of ads from the chat interface and from the channels as…

August 2, 2024 14:00 IST

A snippet from the you tube video. (Image Credits: You Tube)

Kixx launches third edition of friendship campaign

Reportedly, The campaign has been released over all social media channels.

August 2, 2024 10:24 IST

Snippets from the report. (Image Credits: Capterra)

4 out of 5 people do not mind seeing ads on social media, reveals Capterra report

70% of respondents purchased items after seeing their advertisement on social media.

July 29, 2024 11:41 IST

From what is understood, this new launch focuses on helping individuals in making connections instead of spending unnecessary time in selecting a photo. (Image Credits: Tinder)

Survey: individuals spend 33 minutes selecting profile pictures; Tinder responds with ‘Photo Selector’

The survey also revealed that 85% are of the opinion that dating app profiles should represent their true selves

July 17, 2024 17:00 IST

Ad stacking comes under the category of impression fraud. (Image Credits: Freepik)

Detailed recipe for a successful Google Ad Campaign

In order to make our Google Ad campaign a major success, we must know what the customer wants.

July 17, 2024 11:40 IST

With AI being used in many industries now, it made its entry into ad fraud too. (Image Credits: Freepik)

Understanding the diverse faces of ad fraud

Click farms, where low-paid workers are hired to click on ads repeatedly, are a significant source of this fraud.

July 17, 2024 10:40 IST

Jindal Steel's “The Steel of India” campaign stands out for its refreshing approach. (Image Credits: Jindal Steel)

A masterclass in emotional branding

Payal Roy Choudhuri, director of marketing, Data Dynamics

July 17, 2024 08:30 IST

TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024

From what it’s understood, the top 10 advertisers, collectively, added 16% share of ad space with SBS Biotech dominating the…

June 28, 2024 18:30 IST

This survey was conducted online in India by YouGov focused on consumers who watch video content at least once a month (Image: PR Handout)

78% of Indian consumers prefer personalised ads, reveals Consumer Perceptions of Ads on Streamers Survey 2024

Over 1,000 consumers in India were surveyed for their perspective on advertising on streaming media platforms

June 27, 2024 15:45 IST

The Sleep Company launches #UpgradeToSmartBed campaign featuring Jim Sarbh

Reportedly, the theme of the campaign is claimed to create awareness about the technology of the Smart Recliner Bed

June 24, 2024 17:00 IST

Offence is the best defence

Domino’s is refusing to rest on its laurels

June 24, 2024 09:45 IST

Hitting the pause button

Will paying customers warm up to Disney+ Hotstar’s pause ads?

June 24, 2024 08:51 IST

How did news channels fare in this General Elections? Premium Story

The ruling party the Bharatiya Janata Party (BJP) which released a total of 1.84 lakh ads spent Rs 116.1 crore…

June 24, 2024 08:00 IST

Senco Gold and Diamonds, an Indian jewellery retail chain,

Senco Gold and Diamonds launches its anthem, aims to support LGBTQ+ community

The anthem signifies Digvikar’s declaration of self-identity and acceptance of oneself

June 21, 2024 19:12 IST

Bombay Shaving Company over the years has managed to draw both money and the attention of leading companies

Bombay Shaving Company’s Deepak Gupta on the company’s goal on being EBITDA-positive Premium Story

The company’s recent print ad which aimed to handle taboo around body hair, drew a lot of flak.

June 21, 2024 08:00 IST

Federal Bank is a Indian private sector bank

Federal Bank launches its corporate anthem performed by employees

From what it is understood, this year the brand anthem key highlights include unity in diversity, digital innovation,youthful energy and…

June 20, 2024 12:30 IST

Ad fraud rates in India have decreased by 36% due to the increased adoption of verification tools

India records 36% reduction in ad fraud rates while new fraud schemes surge 23% globally, reveals DoubleVerify’s report

Unprotected advertisers globally experienced a fraud/SIVT (Sophisticated Invalid Traffic) violation rate as 17%.

June 19, 2024 18:27 IST

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Heavy rainfall in Mexico has resulted in 27 deaths and several missing persons. Landslides, power outages, and flooded rivers have caused damage to homes and schools. The states of Hidalgo, Puebla, and Veracruz have been heavily affected. President Claudia Sheinbaum is working to support the affected population and restore services.

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