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The execution was flawless—from the humor to the relatability—turning a universal truth into a moment of self-indulgent joy.

On the spot with Rakesh Hinduja, Managing Partner & Co-Founder, Wondrlab Network

By poking fun at the traditional notion of buying gifts for others during the holiday season, Harvey Nichols encouraged customers…

March 26, 2025 08:54 IST

online advertisements, ads, Fair and Reciprocal Plan, industry, equalisation levy, American companies, digital service tax

Centre to abolish 6% equalisation levy on digital ads

India to withdraw 6% equalisation levy on online ads in Finance Bill 2025, signaling a shift in digital tax approach…

March 24, 2025 22:57 IST

Produced by TBWA\Media Arts Lab in Los Angeles, with commercial production by MJZ, the ad integrates product functionality with human experience.

Pedro Pascal’s new Apple ad feels more like a movie than a commercial | Watch here

The film follows Pascal’s character as he navigates the aftermath of a breakup, walking through a cold, desaturated cityscape that…

March 24, 2025 10:17 IST

For this reason, Bachchan is often considered the “firefighter” of Indian advertising, say industry experts.

Why Bachchan remains the advertiser’s safest bet

He paid Rs 120 crore in taxes and became India’s highest tax-paying celebrity for FY 2024-25, surpassing Shah Rukh Khan…

Updated: March 27, 2025 08:11 IST

Despite its rapid growth, the sector faces challenges. Integrating various MarTech tools into existing business systems remains a hurdle, often leading to inefficiencies.

India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data strategies.

March 21, 2025 14:16 IST

Veteran actors Arbaaz Khan and Jackie Shroff also make appearances in the campaign, adding to the entertainment quotient.

Bollywood vs. Cricket! Aamir Khan, Ranbir Kapoor face off with IPL stars in Dream11’s new campaign

The promotional series, directed by filmmaker Nitesh Tiwari, will roll out across television and digital platforms during the IPL season.

March 12, 2025 15:22 IST

According to the petitioner, the advertisement's tagline, which suggests that every grain of the product has the "strength of saffron," is misleading.

Shah Rukh Khan, Ajay Devgn, Tiger Shroff in trouble over ‘Misleading’ Vimal ad – Jaipur Court issues notice!

The forum has summoned them to appear on March 19 to address concerns about the ad’s claim that each grain…

March 8, 2025 12:04 IST

In a unique twist, just as the van transporting the nervous passenger and scores of her relatives and well-wishers to the airport breaks down, British Airways makes its presence felt when a bus transporting its crew, stops and drops everyone to the airport.

On the spot: Brand stands out by fitting in with local tradition Premium Story

British Airways’ Your Family in the Skies is an incredible effort by a storied global airline brand to bring a…

March 5, 2025 11:06 IST

MS Dhoni and Sakshi Dhoni team up with Garnier to set a new standard in hair colour

Garnier Black Naturals has announced a new campaign featuring former Indian cricket captain Mahendra Singh Dhoni and his wife, Sakshi…

Updated: March 4, 2025 15:23 IST

If the past few years are any indication, the answer might just be a resounding ‘yes.’

India’s gin story: Local brands infuse British spirit with desi tadka

Gin’s resurgence in India is fueled by several factors: shifting consumer preferences, the rise of cocktail culture, and an increasing…

Updated: March 1, 2025 13:28 IST

The campaign features a high-energy dance film set to the classic Bollywood track Rangeela Re, reimagined with a contemporary twist.

Crocs reimagines ‘Rangeela Re’ for Holi in new campaign | Watch now

The campaign film stars actor Pratibha Ranta, who brings a modern edge to the festival’s spirit. Styled in looks inspired…

February 27, 2025 14:47 IST

The campaign addresses the common struggles women face during their periods, such as discomfort, leakage, and skin irritation, often leading them to act as though everything is normal despite the challenges.

‘I started acting the day my periods began’ Kiara Advani in Stayfree’s new campaign | Watch now

The campaign will be promoted across various television and social media platforms, including YouTube and Meta, in multiple regional languages,…

February 25, 2025 13:40 IST

The collaboration was unveiled alongside the launch of NIVEA’s Luminous Even Glow Range, which focuses on addressing hyperpigmentation and dark spots.

Samantha Ruth Prabhu becomes the new face of NIVEA India

As the face of the brand, Prabhu features in NIVEA’s latest campaign, which highlights a science-backed approach to skincare.

February 20, 2025 19:00 IST

Google, Amazon, advertisers, digital advertisement, digital ad ranking

Digital Advertising Rankings: Amazon maintains lead, but Google loses steam – Top 10 players ranked

Other notable names in the top ten include Home Interior Designs E-Commerce, Reliance Retail, Exness Global, Google, and Serum Institute…

February 18, 2025 13:33 IST

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