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    1. Business News
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    Page 2 of Advertisement

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    Additionally, Demand Gen campaigns, when integrated with Search and Performance Max, generated a 10% boost in ROAS and a 12% increase in sales effectiveness.
    AI ads are crushing it with 23% more sales: Report

    Beyond the 23% increase in sales effectiveness from combining VRC and VVC, the study found that AI-powered YouTube video campaigns…

    March 26, 2025 11:52 IST
    The execution was flawless—from the humor to the relatability—turning a universal truth into a moment of self-indulgent joy.
    On the spot with Rakesh Hinduja, Managing Partner & Co-Founder, Wondrlab Network

    By poking fun at the traditional notion of buying gifts for others during the holiday season, Harvey Nichols encouraged customers…

    March 26, 2025 08:54 IST
    online advertisements, ads, Fair and Reciprocal Plan, industry, equalisation levy, American companies, digital service tax
    Centre to abolish 6% equalisation levy on digital ads

    India to withdraw 6% equalisation levy on online ads in Finance Bill 2025, signaling a shift in digital tax approach…

    March 24, 2025 22:57 IST
    Produced by TBWA\Media Arts Lab in Los Angeles, with commercial production by MJZ, the ad integrates product functionality with human experience.
    Pedro Pascal’s new Apple ad feels more like a movie than a commercial | Watch here

    The film follows Pascal’s character as he navigates the aftermath of a breakup, walking through a cold, desaturated cityscape that…

    March 24, 2025 10:17 IST
    For this reason, Bachchan is often considered the “firefighter” of Indian advertising, say industry experts.
    Why Bachchan remains the advertiser’s safest bet

    He paid Rs 120 crore in taxes and became India’s highest tax-paying celebrity for FY 2024-25, surpassing Shah Rukh Khan…

    Updated: March 27, 2025 08:11 IST
    Despite its rapid growth, the sector faces challenges. Integrating various MarTech tools into existing business systems remains a hurdle, often leading to inefficiencies.
    India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report

    One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data strategies.

    March 21, 2025 14:16 IST
    The campaign will be amplified across digital platforms and social media.
    Did EMotorad just get MS Dhoni to pucker up on camera? Watch here

    The ad opens with Dhoni making a dramatic entry, mirroring Ranbir Kapoor’s in Animal, complete with the film’s intense background…

    March 18, 2025 15:53 IST
    Veteran actors Arbaaz Khan and Jackie Shroff also make appearances in the campaign, adding to the entertainment quotient.
    Bollywood vs. Cricket! Aamir Khan, Ranbir Kapoor face off with IPL stars in Dream11’s new campaign

    The promotional series, directed by filmmaker Nitesh Tiwari, will roll out across television and digital platforms during the IPL season.

    March 12, 2025 15:22 IST
    In 2022, alcohol advertising expenditure declined by 17% compared to the previous year, with television ad spend decreasing by 23%, while digital media ads saw a 10% year-over-year increase, as per data from BevIndustry.
    IPL to face crackdown on Tobacco and Alcohol ads – Centre pushes for clean sports

    India is the world’s third-largest alco-bev market by volume, trailing only China and the United States.

    March 10, 2025 10:15 IST
    According to the petitioner, the advertisement's tagline, which suggests that every grain of the product has the "strength of saffron," is misleading.
    Shah Rukh Khan, Ajay Devgn, Tiger Shroff in trouble over ‘Misleading’ Vimal ad – Jaipur Court issues notice!

    The forum has summoned them to appear on March 19 to address concerns about the ad’s claim that each grain…

    March 8, 2025 12:04 IST
    In a unique twist, just as the van transporting the nervous passenger and scores of her relatives and well-wishers to the airport breaks down, British Airways makes its presence felt when a bus transporting its crew, stops and drops everyone to the airport.
    On the spot: Brand stands out by fitting in with local tradition Premium Story

    British Airways’ Your Family in the Skies is an incredible effort by a storied global airline brand to bring a…

    March 5, 2025 11:06 IST
    The campaign aims to reinforce trust in hair colour products, aligning with Garnier's position as a widely recognised brand in India
    MS Dhoni and Sakshi Dhoni team up with Garnier to set a new standard in hair colour

    Garnier Black Naturals has announced a new campaign featuring former Indian cricket captain Mahendra Singh Dhoni and his wife, Sakshi…

    Updated: March 4, 2025 15:23 IST
    If the past few years are any indication, the answer might just be a resounding ‘yes.’
    India’s gin story: Local brands infuse British spirit with desi tadka

    Gin’s resurgence in India is fueled by several factors: shifting consumer preferences, the rise of cocktail culture, and an increasing…

    Updated: March 1, 2025 13:28 IST
    The campaign features a high-energy dance film set to the classic Bollywood track Rangeela Re, reimagined with a contemporary twist.
    Crocs reimagines ‘Rangeela Re’ for Holi in new campaign | Watch now

    The campaign film stars actor Pratibha Ranta, who brings a modern edge to the festival’s spirit. Styled in looks inspired…

    February 27, 2025 14:47 IST
    The campaign addresses the common struggles women face during their periods, such as discomfort, leakage, and skin irritation, often leading them to act as though everything is normal despite the challenges.
     ‘I started acting the day my periods began’ Kiara Advani in Stayfree’s new campaign | Watch now

    The campaign will be promoted across various television and social media platforms, including YouTube and Meta, in multiple regional languages,…

    February 25, 2025 13:40 IST
    The collaboration was unveiled alongside the launch of NIVEA’s Luminous Even Glow Range, which focuses on addressing hyperpigmentation and dark spots.
    Samantha Ruth Prabhu becomes the new face of NIVEA India

    As the face of the brand, Prabhu features in NIVEA’s latest campaign, which highlights a science-backed approach to skincare.

    February 20, 2025 19:00 IST
    Despite the growing doubts about the video's authenticity, the clip sparked a range of humorous reactions.
     Is Drake’s viral drone video a sneaky marketing stunt?

    While the clip seems dramatic, many fans on social media have pointed out that the scene might have been staged…

    February 19, 2025 15:01 IST
    Google, Amazon, advertisers, digital advertisement, digital ad ranking
    Digital Advertising Rankings: Amazon maintains lead, but Google loses steam – Top 10 players ranked

    Other notable names in the top ten include Home Interior Designs E-Commerce, Reliance Retail, Exness Global, Google, and Serum Institute…

    February 18, 2025 13:33 IST
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