Page 25 of Martech

As per the company, its augmented voice intelligence platform responds to all OPPO customer queries after business hours, with instant…

It will be critical for businesses to adapt to the challenges of measuring and reacting to changes in consumer behaviour…

78% of marketers in 2022 in comparison to 68% in 2021 saw a lift in marketing efficiencies due to leveraging…

As customers adopt more innovative technology, it becomes difficult for businesses to create differentiating, experiential user journeys for customers

With digitalisation having taken over even on our mobiles, channels such as print media and radio are lowering their engagement…

These chatbots are powered by conversational AI and equipped with machine learning (ML) and deep learning (DL) capabilities.

The deep sales technology by LinkedIn Sales Solutions aims to help sellers build more effective B2B connections by delivering actionable…

As per the report, 85% of buyers now have access to first-party data

The company claims to have delivered 61.9 million conversions at an average cost per conversion of Rs 52.1

In terms of return-on-investment (RoI), multiple evidence indicates that there has been a 15-20% increase after adopting the full-funnel marketing…

CPG brands have to upgrade existing marketing framework and technology stacks going forward

The ad-tech firm earlier was known for its retargeting point solution

Xaxis Creative Studios brings value to brands through outcome-focused designs and customised creatives for enhancing effectiveness in brand communication

Xaxis Programmatic Solution: WPP and GroupM’s outcome media company Xaxis is using programmatic solution to deliver results across mediums