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    1. Business News
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    3. marketing

    Page 222 of Marketing

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    Grover will also be responsible for the company’s new initiatives and expansion across India and south-east Asia.
    LegalPay elevates Kashish Grover to COO

    In his new role as COO, Grover will be leading LegalPay’s domestic and global operations and driving company’s long-term growth…

    August 23, 2022 15:55 IST
    According to Research and Markets, the Indian ready-to-eat (RTE) market stood at $261 million in 2017 and is projected to grow at a CAGR of around 16 percent during 2018-2023 to touch $647 million by 2023.
    Fast&Up collaborates with chef Sanjeev Kapoor for its line of healthy ready-to-eat food products

    As a part of this foray, the new product line will provide clean nutrition-based ready-to-eat products

    August 23, 2022 15:45 IST
    The account will be managed by the Mumbai office of the agency.
    L&K Saatchi & Saatchi bags the creative mandate of Akasa Air

    The agency will manage strategic and creative initiatives for the airline which include developing brand and tactical communication for above-the-line…

    August 23, 2022 10:57 IST
    Social influencers today play a pivotal role in consumer decision-making.
    Is it true? Companies prefer performance based marketing over traditional influencer marketing

    The impact of influencer marketing on e-commerce, fintech, food tech and edtech

    August 23, 2022 10:00 IST
    Multiple industry players and analysts estimate the overall consumer electronics and durables category industry to be valued at over $60 billion, taking into consideration both offline and online channels and say the growth has been at double-digit rates.
    Arzooo earmarks $10 mn for B2C play; to launch this festive season

    While the company did not comment on its operating margins, industry sources and analysts explained that a model like Arzooo’s…

    August 23, 2022 08:35 IST
    Over the past few decades, the ripples of change in the global soft drinks market have grown in leaps and bounds with new categories flooding shop shelves with unfailing regularity.
    Low-sugar portfolio growing fast but not big enough: Coca-Cola India V-P

    Betting big on the fast-growing low-sugar beverage market, the company has been working at launching low- and zero-sugar variants of…

    August 23, 2022 08:18 IST
    In addition, Truecaller will provide advertisement credits worth $25,000 to promote visibility and scale for upcoming start-ups, their products, and services.
    WE HUB and Truecaller sign an MoU to accelerate women’s entrepreneurship in Telangana

    As a part of the association, Truecaller will extend its software development kit (SDK) to start-ups

    August 22, 2022 19:35 IST
    He is also the chairman of Goa Natural Gas Pvt Ltd (GNGPL).
    Sukhmal Jain joins BPCL as director marketing

    Prior to his elevation to the board, he was the executive director incharge (marketing corporate) in the Corporate Office and…

    August 22, 2022 18:58 IST
    This mandate will consist of result-oriented planning, strategising, and execution of Myntra StyleCast’s campus ambassador and creator program.
    YouthBeat bags the campus and creator program mandate for Myntra StyleCast

    Youthbeat will oversee both programs and ensure that it is in sync with the brand’s objective to create awareness and…

    August 22, 2022 18:03 IST
    Jio Haptik is seeing an uptake in business in the e-commerce segment, new age companies like Fintech and other start-ups.
    Jio Haptik expects 10-fold revenue growth to $100 mn by 2026

    Haptik co-founder and CEO Aakrit Vaish told PTI that e-commerce, new-age companies and adoption of the technology by small and…

    August 21, 2022 18:01 IST
    Emaar is known for building the world's tallest tower, the Burj Khalifa, and other iconic parts of Dubai.
    Gulf e-commerce company Noon to buy fashion venture Namshi

    Emaar said in a bourse filing its board has in principle approved the sale, which values Namshi at $335.2 million,…

    August 21, 2022 16:01 IST
    For financial year ended March 31, 2022, Lixil had recorded around 50 per cent growth.
    Japan’s Lixil Corporation aims Rs 1,000 cr sales from India in next three years

    For Lixil, India is one of the fastest growing markets in the India-Pacific region following Japan, the US and China…

    August 21, 2022 14:21 IST
    In the end, the entire conversation hinges on the availability of tech, creators, the audience, and ease of communication.
    Role metaverse is playing in influencer marketing

    The metaverse will open doors for influencer marketing and will allow them to connect to their audience in a more…

    August 21, 2022 11:24 IST
    The pandemic has also accelerated digital adoption and the beauty tech services have a customer-centric supply chain that helps them address the needs of D2C delivery models and product customisation.
    Online beauty retail space gets competitive; players see fast growth

    As per a January global Accenture report, beauty and personal care is predicted to gain ground on e-commerce and capture…

    August 21, 2022 10:08 IST
    The brand has been associated with the two-time ISL champions since last season when it came on board as the club's Official Partner
    Chennaiyin FC extends association with Biker’s as associate sponsor

    The Biker’s logo will feature on the back of the Marina Machans’ shorts on the right leg across all match…

    August 20, 2022 17:45 IST
    From the inception of an idea to execution and the growth, D2C brands today are heavily dependent on technology to stay connected to the consumer.
    How technology can optimise customer acquisition costs for D2C brand

    The current driving point for customer acquisition is promptness

    August 20, 2022 10:50 IST
    Sajid Sundrani, head, investments, and Sneha Shah, director, growth and partnerships, GetVantage.
    GetVantage brings on board Sajid Sundrani and Sneha Shah

    The company plans to scale up its capital gateway and marketplace by 20x in 12 months

    August 19, 2022 14:42 IST
    While retail traders have been fueling the surge in Bed Bath & Beyond shares, the company’s fundamentals remain dismal.
    Bed Bath & Beyond shares drop as top shareholder exits

    The company’s shares slumped 27% in late trading, on top of a 20% fall in Thursday’s regular session, after a…

    August 19, 2022 11:39 IST
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