Page 219 of Marketing

Khanduja will be responsible for building Watergen’s traditional as well as digital marketing strategy for India as well as driving…

The agency has conceived and designed a new brand strategy and identity for GMR Sports ‘Yoddhas’ franchise

Sunil Chhetri and Pintola embody similar values of rootedness, perfection, consistency, and performance and most crucially promote the idea of…

Expanding overseas is also a matter of survival for Japanese drinks companies facing aging market at home and a shift…

Short video content provides unprecedented access to massive and engaged audiences, allowing users to find their niche

Reliance Retail contributed Rs 611.75 crore, said the report, adding that the failure of the Rs 24,713 crore deal with…

Rahimtoola will be spearheading consumer marketing in order to further strengthen the company’s regional presence, aid expansion and drive growth…

Brands that prioritise the customer experience tend to have greater success

The unprecedented surge in luxury watch interest was kick-started by the pandemic, when a new breed of collectors and enthusiasts…

As viewership and support continues to grow for women’s sports, brands are prepared to continue investing in female athletes and…

In addition to leveraging Bumrah’s connect with today’s consumer, Reliance Retail will expand the brand’s presence through exclusive brand outlets

This is GenX’s very first association with a major football club

Narasimhan ‘s departure is a blow to the consumer-goods company and its shares fell as much as 6% in early…

With this launch, the company had forayed into a new category of white rum

The association will aim to propagate the message that small changes in lifestyle and food choices can go a long…

As part of the mandate, the agency will focus on further building MakeMyTrip’s digital presence by implementing an aggressive creative…

The deal is estimated to be around Rs 22 crore and Reliance Retail Ventures would introduce it to the general…