Page 217 of Marketing

As per the company, the funds will be utilised to accelerate its growth

‘D2C will soon be the key channel for our premium brands’

With Shikhare, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change…

The independent directors are Sanjay Baweja, managing director and chief executive officer of OnMobile Global Limited and Malini Parmar, co-founder…

The main campaign video has been directed and executed by Bandstand Entertainment.

Khanna heads the country executive team and is responsible for driving growth across the organisation’s consumer and commercial businesses

With the new identity, BIK aims to enable D2C brands to grow exponentially

In her new role, Agarwal will be responsible for supporting growth and expansion across business units and scaling up the…

In the past two years, the brand has brought on board celebrities to be part of the brand family and…

From Gillette to Raymond and Maruti Suzuki are some of his favourite brands

Its positioning in the country plays on its global slogan, ‘Let’s Make Your Home Special’, which was introduced in 2021…

Emami Agrotech aims to shake up India’s `80,000-crore spices market with its new range of masalas

Comviva CEO Manoranjan Mohapatra told PTI that the company’s 80 per cent business comes from telecom companies but banking, financial…

Companies such as Panasonic, LG, Sony, Samsung, Haier, Godrej Appliances, Voltas, Thomson and BSH Home Appliances expect this festive sale,…

Risk-taking may be essential throughout the campaign planning and execution phase

CEAT claims to have had a long-standing relationship with Indian cricket

The burger chain said on Friday the investment includes USD 250 million to revamp stores and update technology and kitchen…

From Marks & Spencer, to Stella McCartney and Mulberry, among others, here’s how brands reacted