Page 168 of Advertising

Work That Speaks | Ad Reviews | 9 To 15 March 2022

Brands that cut through: Google, Nanhi Kali, Bail Kohlu, Spinny, PhonePe, Instagram, Eveready, Lemme Be, ICICI Lombard, Zebpay, MagicBricks, HomeLane,…

March 16, 2022 09:28 IST

While 2021 began easing up restrictions, purpose continued to remain an essential element in driving communications.

Year Ender 2021: The real power of creativity is in solving problems

Brands moved to purpose and cause driven communications in order to communicate with their consumers

December 16, 2021 07:59 IST

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Tata Consultancy Services and Vodafone Idea have partnered to revamp the telecom company’s business support system through AI technology. This five-year collaboration aims to improve customer experience and speed up the launch of new products and services. This highlights Vodafone Idea’s commitment to AI-driven innovation and strengthening its digital infrastructure for 4G and 5G rollout

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