Page 167 of Advertising

Father’s Day 2022: Round-up of campaigns rolled out by brands

From Samsonite, to SBI General Insurance and Parle, here’s how brands celebrated Father’s Day

June 19, 2022 11:13 IST

The new campaign will be live for four weeks

BharatPe launches ‘Hai Yakeen’ campaign

The campaign aims to celebrate success stories of the resilient community of entrepreneurs of Bharat

Updated: June 6, 2022 19:23 IST

MIB asks Twitter and YouTube to pull down Layer’r Shot ads with rape connotations

The action comes Advertising Standards Council of India (ASCI) found the ad in “serious breach” of their code and asked…

June 4, 2022 16:13 IST

Advertising volumes on radio grew by 20% in January-March 2022: TAM

As per the report. Vicco Vajradanti Paste was the most advertised brand

Updated: June 2, 2022 12:22 IST

The campaign is conceptualised by Wunderman Thompson India

AirAsia India launches 360 marketing campaign inviting flyers to #JoinTheFamily

The campaign highlights the benefits of being a NeuPass member with an AirAsia Aviator badge

May 31, 2022 12:08 IST

As per the company, while there has been a rise in the conversation about periods in the mainstream media over the past few years, the focus has always been on women.

Carmesi’s new campaign aims to start a conversation about transgender who menstruate

In partnership with Anurag Chauhan, founder, Humans for Humanity, Carmesi sheds light on the emotional trauma, social stigma, and lack…

May 28, 2022 18:02 IST

Through a light-hearted concept, Boldly Beautiful encourages consumers to be themselves unapologetically

Titan Raga unveils Boldly Beautiful campaign with Alia Bhatt

The campaign has been conceptualised by Ogilvy

Updated: May 28, 2022 15:28 IST

Sanlaap is a Kolkata-based NGO that rescues and rehabilitates trafficking survivors

Wunderman Thompson India and Sanlaap asks people to ‘Snap the supply chain’ of human trafficking

The agency’s latest outdoor campaign aims to make people aware of the problem of human trafficking

May 26, 2022 18:37 IST

Astral ropes in Allu Arjun as brand ambassador

With this partnership, the company aims to expand and solidify Astral’s piping vertical in the southern markets

May 26, 2022 17:39 IST

Navyasa by Liva is launched by the house of Aditya Birla Group

Navyasa by Liva’s rolls out new campaign #freetobe featuring Deepika Padukone

Conceptualised in line with the theme #freetobe, the campaign showcases the brand’s intent to revolutionise the way sarees are perceived.

May 25, 2022 15:34 IST

Consumers have called out ads that mock or deride people, or portray them in unfavourable ways and it is only right that advertising becomes more inclusive and sensitive to this

ASCI expands horizon; bats for greater inclusion in advertising

ASCI updates the code to include issues of gender identity, sexual orientation, body type, age or physical and mental conditions

May 25, 2022 13:20 IST

Parshad will report to Abraham Varughese, chief creative officer, Digitas India.

Digitas India appoints Abhinav Parshad as senior creative director

He joins Digitas India from Dentsu Webchutney

May 25, 2022 12:37 IST

dentsu Creative India has added 40 new businesses to its kitty in the first quarter of 2022.

Sidharth Rao to step down as CEO of dentsuMB Group India

dentsuMB India will then come under the additional charge of Heeru Dingra, CEO, Isobar India group, supported by business leaders…

Updated: May 25, 2022 12:40 IST

It has been fighting a takeover attempt by its largest shareholder Vin Murria and this week rejected a deal worth 254 million pounds.

Next Fifteen to acquire M&C Saatchi for $390 million

M&C and Next Fifteen said in a joint statement that their deal would help establish a much stronger competitor in…

May 20, 2022 17:22 IST

NFTs are becoming the new playground for brands, and the marketing trend to watch

Why NFT marketplace development will soon be the key for the advertising and marketing industry

NFT marketing will be necessary for the near future to boost sales of NFT collectables, and specialist NFT marketing organisations…

April 24, 2022 17:14 IST

VDO.AI: Video advertising gets more bang for the buck

This bootstrap startup helps customers achieve enhanced brand awareness via superior direct reach, proprietary tech and high-impact creative formats

Updated: April 11, 2022 16:04 IST

Work That Speaks | Ad Reviews | 9 To 15 March 2022

Brands that cut through: Google, Nanhi Kali, Bail Kohlu, Spinny, PhonePe, Instagram, Eveready, Lemme Be, ICICI Lombard, Zebpay, MagicBricks, HomeLane,…

March 16, 2022 09:28 IST

While 2021 began easing up restrictions, purpose continued to remain an essential element in driving communications.

Year Ender 2021: The real power of creativity is in solving problems

Brands moved to purpose and cause driven communications in order to communicate with their consumers

December 16, 2021 07:59 IST

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Mahindra XUV700 prices to come down by Rs 1.43 lakh after GST cut

29 min ago

The Indian government’s move to reduce GST rates and eliminate compensation cess has had a positive effect on the automotive sector. Mahindra has already lowered prices for its XUV700 models, and the latest revision has made cars of all sizes more affordable, with small cars seeing a 5-13% decrease and larger cars a 3-10% decrease in prices.

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