Page 166 of Advertising

AI can assist in automating tasks to increase business productivity.

Growth of AI and technology in advertising

Accenture estimates that the use of AI can increase corporate efficiency by 40%

July 9, 2022 17:14 IST

Beardo believes in celebrating every facet of masculinity that goes towards making men the best version of themselves.

Beardo ropes in Vicky Kaushal as brand ambassador for fragrances

Vicky Kaushal joins Hrithik Roshan as the latest brand ambassador

July 9, 2022 14:30 IST

Audience targeting is based on a user’s history, preferences and actions online.

Why brands need to shift from audience targeting to contextual targeting

Since third-party cookies are not here for long, audience targeting is bound to struggle against contextually targeted ads

July 9, 2022 10:01 IST

The campaign is based on the insight that Indian shoppers want their selection at a great price in super speed

Flipkart launches new campaign featuring Alia Bhatt as ‘FlipGirl’

The campaign is conceptualised by McCann World Group

July 7, 2022 18:53 IST

The campaign salutes MSMEs and their contribution to the economy

ICICI Lombard General Insurance launches new campaign, #SalaamMSME

The campaign is conceptualised by Ogilvy India

Updated: July 7, 2022 17:50 IST

The campaign consists of a series of humorous takes on relationships

Platinum Days of Love launches #AdvanceApology campaign for Forgiveness Day

The campaign is conceptualised by 22feet Tribal Worldwide

July 7, 2022 15:53 IST

As per the company, two years of the pandemic have brought a fundamental transformation in working dynamics for everyone.

DailyObjects launches social media campaign #FromTheDesk

DailyObjects will be running a series of videos and posts on its social media channels including Facebook, Instagram, Twitter, and…

July 6, 2022 12:17 IST

Hershey India rolls out a digital campaign to celebrate World Chocolate Day

The campaign is executed in collaboration with ScoopWhoop

July 5, 2022 13:36 IST

The company claims to have been conducting the Plank initiative since 2018

Bajaj Allianz Life Insurance launches #PlankToThank initiative

As part of the campaign, the company will monetarily contributing to the re-skilling program designed and implemented by iCreate India.

July 4, 2022 17:45 IST

Education remains the single largest violative sector, followed by health care and personal care

ASCI processed 5,532 advertisements across mediums between April 2021 to March 2022

Nearly 48% of the ads processed belonged to the digital medium

Updated: June 28, 2022 14:46 IST

She further urged advertisers and marketers to not launch campaigns that talk about what ‘Me Too’ has done in the last five years simply for the sake of publicity.

Cannes Lions 2022: Why brands will play a pivotal role in bringing the #MeToo movement’s actual narrative out in light

For Tarana Burke, founder and chief vision officer, ‘me too’ movement, brands and marketers can change the narrative of the…

Updated: June 26, 2022 10:54 IST

Highlighting the three core beliefs that guide P&G’s creativity, Pritchard stated that creativity must feel personal, communicate performance and build trusted partnerships.

Cannes Lions 2022: Gillette Venus to Old Spice, how P&G used its brands to create stories of change

According to Marc Pritchard, chief brand officer, P&G, 45% of P&G brands’ advertising around the world was directed by women…

June 25, 2022 12:07 IST

Leo Burnett Mumbai won the Grand Prix for Procter & Gamble’s The Missing Chapter.

Cannes Lions 2022: Dentsu Creative India bags agency of the year; Leo Burnett picks up a Grand Prix on day five

At the Cannes Lions International Festival of Creativity 2022, India bagged a total of five Grand Prix and two Titanium…

June 25, 2022 07:55 IST

The panel also touched upon the decade-old debate on effectiveness and whether award winning creative work by advertisers are only for the sake of their own recognition or do they actually tend to be effective at driving business growth.

Cannes Lions 2022: How ‘purpose’ grew business of Unilever’s Dove, and Lowe’s

The new-age customers look for a brand which stands for a purpose and has an authentic and true to it

Updated: June 24, 2022 15:00 IST

Cannes Lions 2022: Dentsu Creative bags second Grand Prix, India’s metal tally stands at 20 after day three

VMLY&R Mumbai, McCann India, DDB Mudra, FCB India, and Ogilvy also emerged as winners

June 23, 2022 08:00 IST

Virtue Worldwide, New York won the Grand Prix for Polycam X UNESCO’s Backup Ukraine campaign under the Digital Craft category.

Cannes Lions 2022: Dentsu Webchutney wins a Gold while DDB Mudra Mumbai and BYJU’s bag Silver on day two

Indian agencies had won a total of 10 metals in Cannes Lions 2022, including two Grand Prix at the end…

Updated: June 22, 2022 10:48 IST

The campaign aims to bring into the light the problems related to pimples with its core audience that is primarily Gen-Zs and millennials.

Cholayil rolls out a new campaign for Medimix Facewash

This campaign was conceptualised by Wondrlab WYP

June 21, 2022 12:45 IST

Area 23, an IPG Health Network company was announced as the healthcare agency of the year

Cannes Lions 2022: Two Grand Prix for India on Day one; total tally stands at seven

Dentsu Webchutney sweeps four awards while VMLY&R bags two awards, and Leo Burnett takes home a Silver

Updated: June 21, 2022 11:58 IST

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My driver is like my girlfriend – unpredictable but addictive

Sports43 min ago

The golfer-driver relationship is like a love affair, full of highs and lows. Despite challenges, the golfer keeps coming back for the hope, power, and possibility the driver represents. Like in love, the golfer must embrace the madness to survive and chase the perfect drive.

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