Page 165 of Advertising

Prega News launches a new digital campaign #JustTakeTheTest

The brand has teamed up with digital marketing agency Grapes for the campaign

July 14, 2022 15:08 IST

Digital continues to be the powerhouse driving APAC ad spend, as the fastest growing medium at 11.5% to reach $151.7 billion, a 60.7% share of total ad spend.

Asia Pacific ad spend expected to grow by 5.1% to reach $250 billion in 2022: Report

Looking ahead, dentsu expects the 2023 global advertising market to increase by 5.4% to reach $778.6 billion followed by a…

Updated: July 14, 2022 13:52 IST

“This partnership is the best cultural fit for us, and I am certain that our collaboration will help us add many new clients and write a new chapter in our growth journey,” Lahiri added.

Havas Group India expands footprint into Eastern India; ties up with digital marketing agency ‘Quite Easily Done’

The new entity, Havas QED, will be led by Anisha Singh Motwani, founder and CEO, QED who will report in…

July 14, 2022 11:23 IST

News bulletin emerged as the most preferred program genre to promote durables brands on television.

More than 270 consumer durable brands advertised during Jan-May’22 on television: Report

Ad insertions of durables sector on digital medium saw a continuous rise of 3.2 and 4.9 times in Jan-May’21-22 over…

July 14, 2022 09:59 IST

Bombay HC dismisses Sebamed’s appeal in HUL ad case

On June 17, Bombay High Court in its order passed by a single-judge, restrained Sebamed from airing the advertisements in…

July 14, 2022 09:28 IST

Disney’s agreement with The Trade Desk is a key milestone in enabling greater interoperability with the programmatic ecosystem at large while setting the stage to power better audience activation and measurement.

Disney Advertising signs a deal with The Trade Desk

This expanded deal marks yet another step toward transforming how advertisers access Disney’s portfolio of premium supply, rooted in secure…

July 13, 2022 19:53 IST

The service provided by Myntra to Lenzing is that of rendering ‘sale of internet advertising space (except on commission)’, and it is charging a fixed rate and not a commission for providing such space.

Sale of online advertisement space to attract 18% GST: AAR

E-commerce portal Myntra Designs had approached the AAR seeking a ruling on whether providing advertisement space on its portal to…

Updated: July 14, 2022 09:41 IST

GMX has a vast audience spread across India, South East Asia, the Middle East, Russia, and the Latin American region with over a billion daily active users.

Globale Media launches programmatic self-serve cloud-based platform GMX

GMX offers advanced targeting such as gender-based, geo-fencing, age-based, campaign scheduling, device type, among others

Updated: July 13, 2022 17:24 IST

The campaign aims to popularise GoMechanic’s at your door services by addressing and eliminating the hassles caused by car accidents and breakdowns.

GoMechanic ropes in Sharman Joshi for its latest digital campaign #ShaantSharmanShaant

The #ShaantSharmanShaant campaign was conceptualised by GoMechanic’s in-house creative team, with the help of production house Bambai Dreams Entertainment Pvt.…

July 13, 2022 14:50 IST

For Sahil Shah, managing partner, WATConsult, the pandemic has disrupted the industry by altering how people view health insurance for themselves, and their family members.

Covid-19 pandemic has transformed the consumer perception about insurance: Report

When it comes to purchasing health insurance policies online, the journey from assessing the need for a health insurance policy…

July 13, 2022 13:56 IST

Work That Speaks | Ad Reviews | 1 To 11 July 2022

Brands that cut through: Godrej Magic, Redmi, Flipkart, Cadbury Fuse, Goodknight, Shyam Steel, Dell, Senco, GoDaddy, PokerBaazi, Disney Star, Joy…

July 13, 2022 09:28 IST

Godrej Consumer Products is part of the 124-years young Godrej Grou

Godrej No. 1 unveils new TVC campaign featuring TV actor Shaheer Sheikh

The campaign is conceptualised by Creativeland Asia

July 12, 2022 19:14 IST

The 45-second video narrates how women have shown resilience and grit to leave a mark in the field of cricket.

DViO digital launches digital campaign ‘Lalkaar Ladkiyon Ki’ for My11Circle

Lalkaar Ladkiyon Ki’ is a campaign dedicated to promoting and building momentum for the Women’s T20 World Cup

Updated: July 12, 2022 18:28 IST

Interbrand elevates Gonzalo Brujó to global chief executive

The company has also appointed Ashish Mishra as CEO, India and South Asia

July 12, 2022 16:15 IST

Ad-tech firms claim that the fund raised by them has primarily been directed towards product development and expansion of capabilities.

Ad-tech gains momentum in India as investment rose 208% to $8 million in CY21

While the industry continues to grow, industry stakeholders believe that the adoption is still slow due to the pricing model

Updated: July 12, 2022 12:46 IST

Volkswagen’s media agency, PHD India, further elevated the launch campaign via its 360-degree incisive approach

Volkswagen Virtus rolls out a 360 degree campaign

The campaign has been conceptualised by DDB Mudra Group and PHD Media

July 11, 2022 17:44 IST

TVS Radeon rolls out a new campaign featuring Pankaj Tripathi

The campaign is conceptualised by Lowe Lintas

July 11, 2022 16:35 IST

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Shopsy rides post-Covid consumer demand surge

Business58 min ago

Flipkart’s senior director, Kapil Thirani, reveals that India’s e-commerce sector is experiencing a surge in consumer demand and sentiment, thanks to government policies and increased disposable incomes in lower-income households. The hyper-value platform, Shopsy, is seeing remarkable growth, with a majority of shoppers from tier-2 cities and smaller towns.

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