Page 164 of Advertising

With the association, the company aims to strengthen its presence across India

He will report to Kartik Sharma, group CEO of OMG India

The 360-degree campaign will be promoted through digital platforms including OTTs, gaming apps, YouTube and popular audio apps

Through a series of videos, the campaign aims to highlight the comfort and support functionality of the mattress

The campaign has been conceptualised and created by dezerv. and Light@27

The campaign has been conceptualised by Ogilvy

The campaign is conceptualised by Publicis One Touch

Prior to this appointment, Das was with Leo Burnett as associate executive creative director

View the best Indian brand work from the month. Featuring: Dell, Dulux, Kurkure, Scaler, Manyavar, Maggi, Milton, Kerala Tourism, Gillette,…

Brands take to tailored communication for higher return on investment

According to Soman, Shaaimu aims to make technologically advanced products accessible to everyone

The report delves into the specifics of the advertisements examined, the types of complaints, the results of the ads processed,…

The company aims to expand awareness of myKinara App though its latest campaign

Brands that cut through: Sony India, Amazon Alexa, MPL, Catch, Pepsi Black, Skybags, Omen 16, Brezza, Astral Pipes, SBI Mutual…

Gilby joins dentsu from Nielsen where he is president, APAC

In terms of group rankings, GroupM led with 34% industry share, ahead of Mediabrands (19%) and dentsu (16%)

The actor will be seen endorsing the brand all across the platforms