Page 144 of Advertising

Apart from helping creators, Hoopr.ai will enable music creators to unlock a new source of revenue for their music.

Hoopr.ai rolls out #HarGharCreator campaign to empower content creators

With the #HarGharCreator campaign, Hoopr.ai aims to change the way creators are perceived

Updated: October 3, 2022 19:59 IST

Marketers will also need to be extra cautious to ensure none of the customised messages trigger any unintended impact or controversies.

Emergence of new-age tech trends in advertising

One of the most noticeable and widely used technology trends, especially in mainline communication in 2022 is that of deepfake,…

October 1, 2022 17:53 IST

Another major concern of the advertising council is privacy, which is drawing the interest of regulators across the world.

Edtech, dark patterns to be focus areas for ASCI going ahead

According to ASCI’s secretary general and chief executive Manisha Kapoor, dark pattern refers to design behaviourial techniques being deployed by…

October 1, 2022 16:07 IST

Hazoorilal Legacy was established in 1952.

Hazoorilal Legacy launches campaign featuring Tara Sutaria

According to the company, the campaign was conceptualised after keeping in mind the legacy of the brand and its designed…

October 1, 2022 14:58 IST

Brands such as Swiggy, Cred, Byjus all have some great digital campaigns.

BrandWagon Ad Talk with Jigsaw Brand Consultants’ Rutu Mody-Kamdar

Digital can no longer be a department or a channel- it is something that needs to be embedded into the…

October 1, 2022 13:39 IST

Noise rolls out its out-of-home campaign featuring Rishabh Pant

According to the company, the month-long campaign will run on high-impact OOH sites including billboards, unipoles, among others.

Updated: October 1, 2022 13:08 IST

India has a huge protection gap which needs to be bridged and this is where life insurance comes in.

HDFC Life rolls out Insure India campaign

Through the campaign, the brand aims to create awareness about life insurance and its benefits

September 30, 2022 19:33 IST

The campaign aims to celebrate an emotional connection with people for Kolkata’s biggest festival

The Times of India rolls out a new Durga Pujo campaign ‘Maa Aaschen. Tumi Kothaye?’

The campaign is conceptualised by Wunderman Thompson India

September 30, 2022 18:04 IST

ixigo launches #NikalLo campaign with Jackie Shroff and Suniel Shetty

The campaign has been launched across both television and digital platforms

Updated: September 30, 2022 17:05 IST

The ad film draws a parallel between the olden times and the present

ACKO ropes in Ravichandran Ashwin to drive the brand proposition of ‘Welcome Change’

The campaign is conceptualised by DDB Mudra

September 30, 2022 15:33 IST

Campaign urges consumers to get smarter in a quirky way

DENTSU CREATIVE India rolls out new campaign for Panasonic Washing Machines

The campaign features series of short films that aim to convey the ease of washing clothes via Panasonic Washing Machines…

September 30, 2022 13:10 IST

ASICS releases #ChooseToMove campaign featuring Tiger Shroff

The campaign aims to inspire people to become active and move regardless of who they are

Updated: September 30, 2022 16:03 IST

The new campaign will be amplified through a 360-degree marketing approach and leveraged across multiple touchpoints, including television, digital, print and activations.

Bisleri Limonata unveils its ‘Let Loose’ campaign

The campaign has been conceptualised by 82.5 Communications

September 30, 2022 10:47 IST

Aapki Marzi, Aapki Ride campaign is rooted in an insight that while booking a ride, most people in India face issues such as cancellation, surge pricing, among others, Pavit Nanda Anand, South Asia PR Manager, inDriver, said.

inDriver unveils #AapKiMarziAapKiRide campaign

The new campaign has been conceptualised by Cheil India

September 30, 2022 09:19 IST

IAA is over 80 years’ old and is headquartered in New York.

Avinash Pandey named president of India Chapter IAA

Abhishek Karnani, director, Free Press Journal Group, was elected as vice president

Updated: September 30, 2022 08:44 IST

He was earlier the founder and managing director of Ketchum Sampark, an Omnicom Group Company.

NS Rajan appointed chairman of ASCI

He takes over from Subhash Kamath

September 29, 2022 19:32 IST

Through the #ZEE5SaradinerSangee campaign, ZEE5 aims to highlight the Bengali content available on the platform.

ZEE5 rolls out #ZEE5SaradinerSangee campaign for remote pandal viewing

ZEE5 will live-stream Pujo celebrations from pandals in Kolkata and other Indian cities

September 29, 2022 19:04 IST

The new film is an addition to the ‘Say it with a Kiss’ campaign

HERSHEY’S KISSES highlights ‘everyday endearing moments of affection’ across relationships with its new campaign

The campaign features its brand ambassador Shraddha Kapoor

September 29, 2022 18:51 IST

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