Page 142 of Advertising

The film will be displayed on TV across 39 leading channels from various genres and over-the-top (OTT) platforms such as Disney+ Hotstar, Voot and Zee5.

World Gold Council launches new campaign ‘You are gold’

The film has been directed by Razy Ghai and is conceptualised by McCann Worldgroup, Mumbai

October 11, 2022 16:59 IST

The ad film is conceptualised by Interactive Avenues.

Bergner India’s Diwali campaign taps into nostalgia

Through the ‘Pyaar, Parivar aur Bergner’ campaign, the company aims to pay a tribute to the great Indian family

Updated: October 11, 2022 17:47 IST

As per the company, the campaign will run on digital platforms and eye a viewership of five million.

Country Delight unveils a new digital campaign ‘Live Better’

The ‘Live Better’ campaign is conceptualised by Country Delight’s in-house creative team

October 11, 2022 14:16 IST

Milton’s TVCs aims to showcase products that make a significant difference in the lives of consumers

Milton rolls out new campaign ’50 Years of Milton’

he campaign will run on national TV channels along with the company’s social media handles

October 11, 2022 13:34 IST

“After two years, people are going out, sentiments are high despite inflation. Nobody wants to lose even a day of sales this year,” Marwah added.

Consumer firms offer big discounts, financing schemes to woo customers in run-up to Diwali

Thomson has seen growth of over 100% year-on-year in TV sets this festival season, while washing machines have seen around…

October 11, 2022 11:54 IST

What works in this campaign is the element of simplicity, Naila Patel, executive creative director, Mirum India Digital Ltd., said.

Axis Mutual Fund unveils #HameshaTaiyaar campaign for Balanced Advantage Fund

Conceptualised by Mirum India, the 360-degree campaign is led by two films that rest on the foundation of being always…

October 11, 2022 11:36 IST

Fan pain has found its way into exaggerated humour in this spot and it strikes a chord.

Work That Speaks | Ad Reviews | 4 to 10 Oct 2022

Brands that cut through: Star Sports, Cadbury, Lupin, McDonald’s, Coca Cola, WhatsApp, Milton, Pepperfry, Jack & Jones, Whirlpool, Mia, Hero,…

Updated: October 11, 2022 10:04 IST

To engage and connect with the customers, Flipkart stated that it brought on board two influencers, Ankush Bahuguna and Krystle D’Souza as part of the launch.

PROWL by Tiger Shroff launched on Flipkart

The brand was brought on board through a live session with the actor, as Flipkart had hosted a live stream…

October 10, 2022 18:38 IST

The company stated that its new ad campaign aims to target audiences from tier 1 and tier 2 cities and consequently strengthen its footing among users from smaller cities and towns.

QuackQuack celebrates 20 million users with its ad campaign starring Aahana Kumra

The campaign is live on platforms such as Google, Facebook, Instagram, and YouTube.

October 10, 2022 18:02 IST

Clovia was launched in 2012 and headquartered in Noida.

Clovia partners with Anusha Dandekar for its new collection

Dandekar showcases a few styles from Clovia’s new collection in her recent Instagram video

October 10, 2022 17:34 IST

The ad film focuses on creating awareness about Pepperfry’s large network of walk-in studios across over 100 cities and its range of offerings.

Pepperfry rolls out its meme campaign featuring Kareena Kapoor Khan and Saif Ali Khan

The brand film was conceptualised by Lowe Lintas along with Milestone Films

Updated: October 11, 2022 09:56 IST

The film explores different ways through which a person can unwind and give themselves a chance.

Hindustan Zinc rolls out #GiveYourselfAChance campaign

On World Mental Health Day, the company aims to ‘make mental health and well-being a global priority’

October 10, 2022 15:59 IST

This edition of the campaign urges customers to thank the delivery associates by posting thank you messages on social media with #DeliverThanks.

Amazon India’s #DeliverThanks campaign aims to acknowledge the efforts of delivery associates

The campaign encourages customers to show their gratitude for delivery associates this festive season

October 10, 2022 15:21 IST

Tata Consumer Products rebrands Tata Q as Tata Sampann Yumside

Tata Consumer Products had acquired Tata SmartFoodz, the marketer of ‘Tata Q’ in November 2021.

October 10, 2022 14:07 IST

The campaign offers cashback of Rs 40 on the customer’s first Paytm UPI transaction.

Sting partners with Paytm for its latest campaign featuring Akshay Kumar

According to the company, its new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

Updated: October 10, 2022 12:27 IST

. The campaign was conceptualised and executed by What’s Your Problem – A Wondrlab company.

Josh celebrates World Mental Health Day with its latest campaign #NoNeedToAct

Through this campaign, Josh aims to highlight the struggles faced by people battling depression

October 10, 2022 11:04 IST

The mandate was won post a multi-agency pitch.

Havas Media Group bags Firefox’s integrated media mandate

The account will be managed by the agency’s Gurgaon office and spearheaded by Roopali Sharma, managing partner, Havas Media Group

Updated: October 10, 2022 09:43 IST

Rajan notes that the advertising industry was estimated to be worth `70,000 crore in CY2021, growing at 18.5% annually.

Facing the future: What next for ASCI?

The industry has seen the emergence of new advertisers, including startups and D2C brands, whose approach to advertising and brand…

October 10, 2022 09:20 IST

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