Page 140 of Advertising

Vicks offers a portfolio of products in more than 74 countries around the world.

Vicks’ new campaign features Samantha Ruth Prabhu

The film showcases the impact and effectiveness of Vicks 3-in-1 medicated throat lozenge in giving quick relief against sore throat…

October 17, 2022 15:21 IST

ASUS rolls out its ‘Incredible comes from within’ campaign

The campaign has been showcased on Hotstar and Start Sports, as well as on its social media platforms.

October 17, 2022 12:16 IST

People are getting ready to celebrate Diwali with full zeal and excitement after two years of soft celebrations

vivo launches its latest Diwali campaign, ‘TogetherWithJoy’

The campaign was created and conceptualised by FCB India

October 17, 2022 11:04 IST

The company expects to clock Rs 48.4 crore as gross revenue by the end of FY23.

Rooter starts festive season with a bang; expect to clock gross revenue of Rs 48.4 crore in FY23

Rooter claims that display advertisements are is expected to account for 40% of the overall revenue

October 17, 2022 09:58 IST

Policybazaar introduces the new pay-as-you-go motor insurance in its latest brand campaign

The new product signifies the brand’s customer-centric approach to make insurance innovative and frictionless for the consumer, Sarbvir Singh, CEO,…

Updated: October 16, 2022 18:17 IST

Brands should interact with their customers and target audiences to appear more authentic to the consumer.

Is the advertising industry too dependent on brand ambassadors, and in recent time influencers

When brands seek out prominent brand ambassadors or influencers, they may overshadow the product by drawing attention to themselves rather…

October 16, 2022 16:18 IST

The campaign went on air on October 13, 2022.

Narayana Health urges all to find the superhero within them in its new campaign

It showcases how through determination and support from our loved ones, we can not only overcome the toughest of the…

October 16, 2022 15:53 IST

As per the company, the 360-degree digital video campaign has roped in many digital stars who have a mass appeal with young audiences.

Deconstruct rolls out its latest digital #CozYouKnowBetter campaign

Through this campaign, the brand aims to educate and widen its reach from tier 1 to tier 2 and tier…

Updated: October 15, 2022 17:57 IST

Tea Valley launches #IndiaHarPalDohrayeAchchiSiChaiHojaye campaign featuring Sukhwinder Singh

For the campaign, the brand has collaborated with Sukhwinder Singh to conceptualise the anthem which highlights the minute and crucial…

October 15, 2022 14:32 IST

The campaign was conceptualised by Ogilvy and Mather, shot by director Shashanka Chaturvedi, and photographer Tarun Khiwal

Tasva launches its ‘Ek Naya Nazariya’ campaign, featuring brand ambassadors Ranbir Kapoor and Ananya Panday

The company aims to rethink the Indian celebratory experience for the male consumer.

Updated: October 15, 2022 13:40 IST

The campaign was conceptualised and designed by Maitri Advertising Works.

Muthoot Finance launches its latest ‘Put your Gold to Work’ campaign

This campaign highlights how gold loans can meet the various financial needs of people across classes and various situations, and…

October 14, 2022 19:41 IST

BharatPe has partnered with Rephrase.ai to build the technology platform for this offering.

BharatPe rolls out ‘My Shop My Ad’ campaign for its merchant partners

The campaign gives offline merchants of BharatPe an opportunity to create their own video advertisement

October 14, 2022 19:35 IST

Booking.com is the official accommodation booking partner for all ICC events, including the upcoming ICC Men’s T20 World Cup

Booking.com unveils a new campaign for the ICC Men’s T20 World Cup 2022

The integrated campaign will run in India from October 16 to November 13, during the tournament across digital, PR, radio,…

Updated: October 14, 2022 19:15 IST

The TVC showcases that, on an average, a human resource (HR) professional at an IT firm interviews over 1,000 candidates in a month.

Edureka Learning Center rolls out its ‘Tech Ready, Job Ready’ campaign

The television campaign (TVC) is aired across TV channels and digital media platforms, specifically targeting Tamil Nadu.

Updated: October 14, 2022 18:58 IST

As per the company, today’s hectic lifestyle coupled with an incomplete diet is making fatigue and lack of stamina almost a daily concern among men.

Sun Pharma’s new campaign for Revital H says ‘Apni body ki suno’

The campaign has been conceptualised by Wunderman Thompson Mumbai

October 14, 2022 17:30 IST

Our aim is to encourage the audience to embrace their traditions in their own ways and celebrate the festivities with their loved ones, Ambuj Narayan, chief executive officer, Taneira said.

Taneira launches its new festive campaign ‘The Homecoming’

It brings together women from different generations to spread the celebration of joy, by adorning Taneira’s assemblage of pure and…

Updated: October 17, 2022 20:04 IST

Dentsu Creative India strengthens its creative team in the north

The agency had brought on board Dalip Daniel as group executive creative director and Tulika Seth as group creative director

October 14, 2022 12:10 IST

Senatorial campaign spending is expected to exceed $200 million in each of four states: Pennsylvania, Arizona, Georgia and Nevada, according to AdImpact.

Local TV stations in US are cleaning up on political advertising this election season

Estimates by CMAG show broadcasters can expect to take over 50% more than they did four years ago and might…

October 13, 2022 19:51 IST

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