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    1. Business News
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    Page 139 of Advertising

    • Click to share on Twitter (Opens in new window)
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    The campaign was conceptualised and executed by Hyper Connect
    Malabar Gold & Diamond rolls out its ‘The Diamond Happiness’ campaign for the festive season 

    “The campaign aims to touch the hearts of consumers and strike endearing emotions in our consumers across wide age groups,”…

    October 19, 2022 17:42 IST
    The agency won the business as part of a contested multi-agency pitch
    BBH India bags the creative duties of Hitachi India

    As Hitachi’s agency of record, BBH India will now spearhead the development of both consumer-focused and business-driven marketing campaigns for…

    Updated: October 19, 2022 17:20 IST
    The campaign will run on digital platforms along with a strong presence across the T20 world cup, TV and social media.
    Spinny rolls out a new campaign with PV Sindhu

    The campaign celebrates the spirit of the festive season

    October 19, 2022 16:01 IST
    Manyavar’s new digital film is a fun take on festivities by Ranveer Singh calling himself a ‘Patakha’
    Manyavar launches its #TaiyaarHokarAaiye campaign featuring Ranveer Singh

    Through the campaign, the brand aims to inspire the younger generation to dress up in Indian wear for Diwali

    October 19, 2022 15:53 IST
    For every shot we took, we made sure it was a stark yet simple campaign which we're confident will resonate with mothers, Suyash Khyabya, creative head, The Womb, said
    Sebamed rolls out its ‘Sebamed baby- Jab skin ho paper thin’ campaign 

    The campaign highlights that Sebamed’s products are made with pH 5.5, which is claimed to be best suited for the…

    Updated: October 19, 2022 15:30 IST
    The new ad film depicts some SRK fans asking him to play a game of rummy, carrom, pool and cricket with them after the earlier video of him saying ‘Chalo Saath Khelein’ went viral.
    A23 unveils second edition of ‘Chalo Saath Khelein’ brand campaign with Shah Rukh Khan

    The brand highlights the variety of online games on the A23 application which users can play online together with friends…

    October 19, 2022 14:22 IST
    Sarker has over 14 years of experience in design and creative direction and Mehta has over 13 years of experience in advertising agencies
    22feet Tribal Worldwide appoints Diya Sarker and Ishan Mehta as ECD – art and ECD – content

    For the company, the new appointees will report to Vishnu Srivatsav, national creative director (NCD), 22feet Tribal Worldwide.

    October 19, 2022 12:52 IST
    This recreation has done justice to the milestone advertisement giving a newer perspective to the consumers of the brand being much more than just chocolate or a product for kids.
    ON THE SPOT: Perfect blend of emotions, counter-culture & nostalgia

    Indrajit Ghosh, Vice president, marketing communication, Rebel Foods

    Updated: October 19, 2022 08:39 IST
    In advertising, we have the ability to use human imagination and amplify solutions that businesses have created to bring about a change in society in general and in small businesses in particular.
    Interview: Devika Seth Bulchandani, global chief executive officer, Ogilvy on ‘creativity and profitability need not fight each other’

    In this modern world, businesses have a responsibility to work towards bringing about societal changes, says Bulchandani

    Updated: October 19, 2022 10:45 IST
    Dhara Edible Oils had rolled out its communication narrative of #KhaanePeKehna earlier in August 2022, kickstarting the festive fervour across the nation.
    Dhara rolls out a multi-lingual campaign under its latest communication narrative of #KhaanePeKehna

    The campaign has been conceptualised by Dhara along with DDB Mudra North and Wavemaker

    October 18, 2022 19:48 IST
    The company stated that the main dessert curations by chef Khanna comprise of ‘Nutella Karanji’, ‘Nutella coconut Laddoo’, and ‘Nutella Barfi Paratha’.
    Nutella collaborates with chef Vikas Khanna for its new #NutellaWaliDiwali campaign 

    #NutellaWaliDiwali is a digital campaign that will be leveraged across social and digital platforms.

    October 18, 2022 16:18 IST
    The campaign has been leveraged across TV, print, digital and in-store, the company claims.
    Bajaj Electricals Ltd. unveils its new brand positioning, ‘Bajaj: Built For Life’

    The campaign film was created and conceptualised by creative agency McCann Worldgroup India.

    October 18, 2022 13:43 IST
    The platform will also sell a new package of advertising placements called "Moment Blast" which will allow a brand to have prime positioning on some of the most popular content on YouTube when users are watching videos on internet-connected TVs or other devices.
    YouTube expands audio and podcast advertising for brands

    The announcements come as the advertising industry has struggled amid record-high inflation and supply-chain disruptions, which have caused some brands…

    October 18, 2022 12:53 IST
    The campaign, A Honda Goes Beyond, underlines the brand’s philosophy of ‘durability, quality and reliability’.
    Honda Cars India unveils ‘A Honda goes beyond’ campaign

    The campaign has been conceptualised by Dentsu Creative India

    October 18, 2022 12:34 IST
    When it comes to old home appliances, consumers tend to either complain about it, scrap it at very low cost or hoard for as long as they can.
    BSH Home Appliances launches its ‘Har Din Muhurat’ campaign for the festive season

    “We are targeting double-digit growth during this period,” Neeraj Bahl, managing director (MD) and CEO, BSH Home Appliances (India and…

    October 18, 2022 09:31 IST
    For Gill, this campaign will in a way unite cricket fans as it is being launched during the T20 World Cup.
    My11Circle rolls out a new campaign for T20 World Cup

    Conceptualised by The Script Room, the campaign has gone live on TV, YouTube, and OTT and on other digital platforms

    October 17, 2022 20:00 IST
    During the festive season, Amazonians come together to serve customers and offer an exceptional shopping experience while ensuring safe and reliable delivery of customer orders, the company said.
    Amazon India unveils #WeAreAmazon campaign

    The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive…

    Updated: October 17, 2022 19:28 IST
    The Diwali brand campaign aims to strengthen the audience's emotional connection and SS Beauty's positioning, the company said in its official statement.
    SS Beauty launches its Diwali campaign ‘Diva This Diwali’ 

    The campaign encourages consumers to glam up to traditional Indian appearances

    October 17, 2022 18:52 IST
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