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    1. Business News
    2. About
    3. advertising

    Page 137 of Advertising

    • Click to share on Twitter (Opens in new window)
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    60% respondents reported that they consider personalised ads to be helpful
    39% believe that TV ads and recommendations by friends provide a more positive impression of brands: Report

    73% of respondents believed that it is the brand’s responsibility to control where its advertising shows up

    November 2, 2022 17:38 IST
    As per the company, the campaign will go live across a mix of television and digital platforms, with presence on high-impact properties to maximise consumer reach.
    Castrol Activ unveils a new marketing campaign #CompromiseMehngaPadega

    The campaign has been conceptualised by Ogilvy

    November 2, 2022 17:02 IST
    The campaign follows the launch of the new range CocoSoft and highlights the proof of safety of Mamaearth baby care range.
    Mamaearth launches its latest campaign #SkinHealthywithCocoHaldi

    The campaign, conceptualised by Momspresso, highlights the goodness of natural ingredients

    November 2, 2022 13:57 IST
    The campaign is meant to disrupt conversation around beauty, filters and the pressure to look perfect.
    Disrupting conversations around social media, beauty

    Naila Patel, Executive Creative Director, Mirum India

    November 2, 2022 08:27 IST
    The new TVC encourages people to start investing in mutual funds through the monthly SIP route
    AMFI unveils new campaign featuring Sachin Tendulkar and MS Dhoni

    The new campaign has been conceptualised by Wunderman Thompson Mumbai

    November 1, 2022 17:54 IST
    As per the company, it has revamped ballpoint product range alongside the new formats of gel, and roller pens
    BIC Cello launches new range of Butterflow 

    As per the company, BIC Cello aims to develop innovative products and ink flow systems that deliver value to customers’…

    November 1, 2022 15:12 IST
    Not an addict but I am a coffee lover.
    Chai Pe Charcha with BrandWagon

    Weekends are the time to spend with family and create content.

    October 29, 2022 12:12 IST
    Since completing his acquisition Thursday, Musk has said he will convene a content council to make decisions about standards for users and their tweets
    General Motors suspends advertising on Twitter after Tesla owner takes over

    GM is talking with Twitter to discuss how the platform will change and will stop advertising until it has a…

    October 29, 2022 11:03 IST
    Prior to his current role at Havas Life Sorento, Talkwalker was the co-founder and director of Cosmic Panda
    Havas Life Sorento appoints Sachin Talwalkar as its chief creative officer 

    Talwalker will be responsible for bolstering the agency’s creativity and communications through Havas Life Sorento’s offering in health comm, the…

    Updated: October 28, 2022 16:33 IST
    Prior to her latest appointment, Oberoi was the director of client services at Ogilvy India
    Saatchi & Saatchi Propagate names Jaspreet Oberoi as its vice president

    She will report to Charles Victor, chief operating officer (COO), Saatchi & Saatchi Propagate

    October 28, 2022 12:50 IST
    Brand campaigns from September 2022 that deserve to be in the spotlight.
    Work That Speaks: Clutter Cutters Top 10 September 2022

    View the best brand work from the month. Brands that cut through: Ixigo, Rapido, HP, JK Cement, Center Fresh, PhonePe,…

    Updated: October 28, 2022 11:48 IST
    The musical score for the film written by Australian composers Jonathan Dreyfus and Amy Andersen, and features indigenous Australian musicians such as William Barton, Frank Yamma, the Marliya Gondwana Indigenous Girls Choir and Iwiri Choir.
    Tourism Australia rolls out its new short film ‘G’day’, featuring actors Rose Byrne and Will Arnett

    As per the company, the campaign includes new broadcast advertisements, print and high impact out-of-home (OOH) advertising placements, as well…

    October 27, 2022 16:21 IST
    Brand campaigns that deserve to be in the spotlight this week.
    Work That Speaks | Ad Reviews | 19 to 25 Oct 2022

    Brands that cut through: HP, Reliance Digital, Meta, Country Delight, Oppo, Disney+ Hotstar, Polycab, JK Super Cement, Mankind Pharma, Pepperfry,…

    Updated: October 27, 2022 12:32 IST
    Vanesa Care Pvt. Ltd. unveils its brand, Dever’s new campaign
    Denver rolls out its digital campaign featuring Sudeep Kiccha, Mahesh Babu, and Silambarasan

    The brand ambassadors are synonymous with successful men, while representing the confidence around them

    October 26, 2022 16:10 IST
    The BoroPlus range comprises a wide array of skincare products
    Emami Limited partners with Akshay Kumar as its brand ambassador for BoroPlus

    Through this partnership, the company expects to spark new chemistry to propel the brand forward

    Updated: October 26, 2022 13:42 IST
    According to the report, the news genre was the most preferred channel genre by the ecom-gaming category advertisers on TV
    Ecom-gaming category drops ad space by 27% during Jan-Aug 2022: Report 

    As per the report, ad insertions of the ecom-gaming category on the digital medium saw a rise of 27% during…

    Updated: October 26, 2022 10:47 IST
    In the ad film, the story portrays Poonam, a woman from Bhopal, Madhya Pradesh, who had to relocate to Rajasthan due to her irresponsible husband.
    Equitas Small Finance Bank launches part of its ‘Circle of Life’ campaign 

    As per the company, this edition of its ‘Circle of Life’ series features transformative stories of women who have brought…

    October 25, 2022 14:02 IST
    Brand campaigns released this Diwali 2022
    Diwali 2022: How brands are celebrating the festival of lights

    From Edelweiss Mutual Fund to Snapchat, brands have launched campaigns to uniquely celebrate Diwali this year

    October 24, 2022 10:58 IST
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